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WEB ANALYTICS PART 4
Aniruddha (“Anil”) Gupte
JARGON
Words to know
• Paid Search
• Organic Traffic
• PPC Ads
• Email Marketing
• Entry Pages
• Landing Pages
• A/B Testing
VIEWS
How to view your Data
• Marketing View
• Operational View
• Commercial View
• Source of business
• Paid and natural keyword
performance
• Referrer and affiliate reports
• Email marketing performance
• Etc…
Marketing View
• Page load times
• Slow loading content
• Javascript errors
• Broken links
• Etc…
Operational View
• Query String Parameters
• Flash/Ajax Events
• Server Redirects
• Multi-domain & Sub-domain
sites
• Responsive Web Design
Technical Issues
• Goals (sales, quotes, etc…)
• Goal conversion rate
• Premiums
• Cross-sell
• Etc…
Commercial View
What data you
need depends
on your point
of view…
QUESTIONS?

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Web Analytics 4

  • 1. WEB ANALYTICS PART 4 Aniruddha (“Anil”) Gupte
  • 3. Words to know • Paid Search • Organic Traffic • PPC Ads • Email Marketing • Entry Pages • Landing Pages • A/B Testing
  • 5. How to view your Data • Marketing View • Operational View • Commercial View
  • 6. • Source of business • Paid and natural keyword performance • Referrer and affiliate reports • Email marketing performance • Etc… Marketing View
  • 7. • Page load times • Slow loading content • Javascript errors • Broken links • Etc… Operational View
  • 8. • Query String Parameters • Flash/Ajax Events • Server Redirects • Multi-domain & Sub-domain sites • Responsive Web Design Technical Issues
  • 9. • Goals (sales, quotes, etc…) • Goal conversion rate • Premiums • Cross-sell • Etc… Commercial View
  • 10. What data you need depends on your point of view…

Notas do Editor

  1. This template can be used as a starter file for presenting training materials in a group setting. Sections Right-click on a slide to add sections. Sections can help to organize your slides or facilitate collaboration between multiple authors. Notes Use the Notes section for delivery notes or to provide additional details for the audience. View these notes in Presentation View during your presentation. Keep in mind the font size (important for accessibility, visibility, videotaping, and online production) Coordinated colors Pay particular attention to the graphs, charts, and text boxes. Consider that attendees will print in black and white or grayscale. Run a test print to make sure your colors work when printed in pure black and white and grayscale. Graphics, tables, and graphs Keep it simple: If possible, use consistent, non-distracting styles and colors. Label all graphs and tables.
  2. This is another option for an Overview slides using transitions.
  3. This is another option for an Overview slides using transitions.
  4. Microsoft Confidential