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Web Analytics 4

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Fourth in a series on Digital Analytics, part of a complete course on Digital Marketing and Analytics.

Publicada em: Marketing
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Web Analytics 4

  1. 1. WEB ANALYTICS PART 4 Aniruddha (“Anil”) Gupte
  2. 2. JARGON
  3. 3. Words to know • Paid Search • Organic Traffic • PPC Ads • Email Marketing • Entry Pages • Landing Pages • A/B Testing
  4. 4. VIEWS
  5. 5. How to view your Data • Marketing View • Operational View • Commercial View
  6. 6. • Source of business • Paid and natural keyword performance • Referrer and affiliate reports • Email marketing performance • Etc… Marketing View
  7. 7. • Page load times • Slow loading content • Javascript errors • Broken links • Etc… Operational View
  8. 8. • Query String Parameters • Flash/Ajax Events • Server Redirects • Multi-domain & Sub-domain sites • Responsive Web Design Technical Issues
  9. 9. • Goals (sales, quotes, etc…) • Goal conversion rate • Premiums • Cross-sell • Etc… Commercial View
  10. 10. What data you need depends on your point of view…
  11. 11. QUESTIONS?

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