9. Policy
Update the Privacy Policy for customer.
to provide an efficient, meaningful, and customized
experience..
Cookies and other technology...!!
Last updated: January 1, 2013
Macro
10. Economic
In 2014, America’s future economic growth will depend on :
ability to innovate, create, and reinvent the way it does
business.
The U.S. economic outlook for 2014 is grim. In
2014, investors should be very worried—and they should
be prepared. (http://www.useconomicoutlook2014.com)
Macro
11. Societal
one regular Internet customer user increased from 29 %
in 1997 to 82 % in 2010, with the home being the most
common location of Internet access.
(http://www.ic.gc.ca)
Macro
13. Enviromental
The Zappos.com website is now completely free of all products containing
animals' fur, and Zappos.com is committed to staying that way.
Macro
14. legal
The Federal Trade Commission (FTC) :
use of commercial emails, online advertising and
consumer privacy, sales tax over the internet
E-commerce :
E-payment & Taxes, Pricing-Shipping-Licensing
(export.gov
Macro
20. Buyer Power
High Pull through customer
Average buyer volume
High buyer information
High substitute services
Brand identity in corporate value
Hard for customer to backward integrate
Micro
26. 1. Customer oriented
culture and services
2. Unique Recruitment
Process
3. Fun to work there
4. Free Shipping Cost for
customer
1. Continue expansion
for sales
2. Ability to team up with
amazon
1. Lack of marketing
2. Can’t be expand to
another country
3. Competitor can similiar
the services
1. Change regulation
impact the business
2. Cyber Attacks