This business plan is presented by Rida Ashraf, Yashfa Salim, and Fatima Bano for their coffee and juice bar business. The plan outlines the business concept of opening a coffee shop near the University of Punjab serving items like coffee, cookies, brownies, and juices. The objectives are to introduce new homemade items, renovate the space, and create a cozy environment. The plan discusses the operational, marketing, financial, and competitive aspects of the business.

2. BUSINESS PLAN
PRESENTED BY
RIDA ASHRAF
ROLL#
YASHFA SALIM
ROLL#
019
030
FATIMA BANO
ROLL#

3. PRESENTED TO
SIR AHMED MUNEEB
MEHTA

4. BUSINESS
„‟Business is an
enterprise
engaged in the
production &
distribution of
goods for sale in
market or
rendering services
for a price‟‟.

5. KINDS OF BUSINESS
SOLE
PROPRIETORSHIP
PARTNERSHIP
JOINT STOCK
COMPANY

6. Flame roasted
coffee and juice bar

7. slogan

8. FIRM DESCRIPTION
FLAME ROASTED COFFE AND
JUICE BAR




9. BUSINESS CONCEPT
The concept is to run a coffee shop to
be located near the university of Punjab.
Variety of products like cookies ,
brownies , cold coffee, hot coffee,
donuts, & cappuccino.

10. MISSION
“Our mission is to serve best
product at very reasonable
price
with
pleasant
atmosphere, which can be
afforded by everyone easily.”

11. VISION
“TO BECOME A
BRAND LEADER”

12. Objectives
Our primary objectives over the next
year are:
Introduce homemade cookies,
brownies and cakes
Renovate our space in our locality.
Create cozy and friendly
environment.

13. STEPS FOLLOWED WHILE STARTING
OUR BUSINESS
Writing a
business
plan
Getting
business
assistance &
training
Registering
a business
name
Business
slogan
Choosing a
business
location
Registering
for state &
local taxes
Financing
business
Determinin
g the legal
structure
Obtaining
business
license &
permits
Understandi
ng employer
responsibiliti
es

14. Welcome to the Fascinating
World of coffee

15. HISTORY
In the Ethiopian highlands, a goat-herd discovered coffee
after noticing that his goats, upon eating berries from a
certain tree, became so spirited that they did not want to
sleep at night.
Goat-herd dutifully reported his findings to the abbot of the
local monastery who made a drink with the berries and
discovered that it kept him alert for the long hours of evening
prayer. Soon the abbot had shared his discovery with the
other monks at the monastery, and ever so slowly knowledge
of the energizing effects of the berries began to spread. As
word moved east and coffee reached the Arabian peninsula,
it began a journey which would spread its reputation across
the globe.

16. Coffee producing countries
Brazil
India
Ethiopia
Colombia
Indonesia
Mexico
Kenya

17. PRODUCTS
Coffee
cappuccino
frozen cappuccino
Cookies.
brownies
cakes.
juices

18. Unique product
Almond coffee
Good taste
Healthy
Unique flavor
Preparation
time(10 minute)

19. Nutritional information
Calories
Fat
Saturated fat
Protein
Fiber
Carbohydrate
80 g
3g
1g
6g
1g
18 g

20. Flavors of almond coffee
Vanilla almond coffee
Apricot almond coffee
Roasted almond coffee
Almond iced coffee
Swiss chocolate almond coffee

21. Power of Customers:
High dependency on frequency of
customer purchases.
Preferences of customers as they
might get bored with / tired of the same
flavor.
Shopping behavior, weather
conditions.

22. Power of Suppliers
Volatile Raw Material Costs
dependence on supply of higher-priced
beans.
 Dairy products
contracts securing price stability
Very limited power of suppliers, as they
depend on producer’s help and sell a
commodity

23. MARKETING PLAN

24. Marketing Plan(cont’d)
Target Market:
Upper middle and elite class
 University students and
faculty
People working in offices
located close to the coffee
bar

26. MARKETING OBJECTIVES






27. The market:
Market Analysis Summary:
Coffee consumption has shown steady growth.
Customers favor well-brewed coffee drinks and
demand great service. Flame roasted coffee and
juice bar has traditionally been a great place for
coffee establishments.

28. Marketing Plan
Promotion Strategy:
Flyers
Local newspapers
Advertisement
Discount to the regular customers
Inviting celebrities
Arranging parties
Gifts on the birthday of regular
customers

29. Operational plan

30. Operational plan
pre-opening
Café operating
Allocation Working Hours
The Employees’ duty

31. Café operating
Maintain the cleanliness and tidiness
of the café.
Always check the food and beverage
stock in every shift.
Behave the employees attitude over
customers’ satisfaction.
Count revenue of every shift.

32. The Employees’ duty
Employees should be one hour coming
earlier to prepare themselves and have daily
briefing.
Employees’ should leave the café one hour
later to make final checking and brief the
next shift.

33. Sales Strategy
To speed up the customer
service
at least two employees will be
servicing clients,
one employee will be preparing
the customer's order
the other one will be taking care
of the sales transaction.

34. Allocation Working Hours:
1st Shift from 8:00 am to 4:00 pm.
2nd Shift from 4:00 pm to 12:00
pm.

35. Financial plan

36. Financial Plan
START UP EXPENSES
Rs.
Modernize Fee
100,000
Premises cost
80,00,000
Furniture Fee
20,00,000
Equipment Fee
250,000
Supply Fee
100,000
Utensils
2,00000
Water & Electricity (First Month)
1,00000
Advertisement Fee
20,00,000
Starting Inventory
500,000
Total
13250000

37. Financial Plan(count’)
Sources Of Funding:
• Owner’s Investment
•Rida
( 4 Million )
•Fatima
( 3 million )
•Yashfa
( 2 million )
•Tahira
( 2 million )
•Bank loan (short term) Rs. 23,00000

38. Important assumptions
 The financial plan depends on important assumptions,
most of which are shown in the following table. The key
underlying assumptions are:
• We assume a slow-growth economy rate.
• New customers will be gained through direct sales and
advertising.
• We assume that there are no changes in tax rate
• We assume that there is no change in Interest rates.

39. General Assumptions
Year 1
Current Interest Rate
10.00%
Long-term Interest Rate
10.00%
Tax Rate
30.00%
Other
0

40. Forecasted sales

41. Competitors
Cinnamon coffee lounge and bakery
Nadia café
Located near shah rah-e Quaid-e azam

42. Competitive Edge
Pricing strategy
Comfortable
environment

43. Future projection
As we are the new entrants in the
market there is hardly possibility of
getting profit in the first year.
Approximately two years will be
required to cover the establishment
costs.

44. Key Success Factor
Coffee bar design that will be
both visually attractive to
customers, and designed for
the fast and efficient
operations.
Employees training to insure
the best coffee and juice
preparation techniques.

45. SWOT ANALYSIS
STRENGTHS
clean and tidy.
Cheaper prices.
service style.
Unique product

46. SWOT ANALYSIS
WEAKNESESS:
Our restaurant is
new.
limited funds

47. SWOT ANALYSIS
OPPORTUNITIES:
A new office complex is opening
nearby.
A new housing development is being
built nearby.
A main competitor has closed down.
The building next door has become
available so expansion may be an
option.

48. SWOT ANALYSIS
THREATS
A high street brand is moving into
the area.
Our operating costs are set to
increase soon.
Our business lease is up for
renewal and a rent increase will
happen.

49. Flame roasted coffee
and juice bar is enjoying a
growing market share and
we hope that in future we
will serve our customer
with delegation. If we give

51. Questions Are Always
Welcome … 