Presentation for IASummit07 in Las Vegas, by Are and Mona Halland.

1. Core+Paths Are Gjertin Urkegjerde Halland Mona Sverrbo Halland Senior Information Architects A Design Framework for Findability, Prioritization and Value

3. Seven Deadly Sins of IA

4. (1) Sin of Abstraction ” When you go too far up, abstraction-wise, you run out of oxygen. Sometimes smart thinkers just don’t know when to stop, and they create these absurd, all-encompassing, high-level pictures of the universe that are all good and fine, but don’t actually mean anything at all .” - Joel Spolsky

5. (2) Sin of Introvercy © Joshua Porter: Home alone? The role of content aggregators

6. (3) Sin of Isolation http://www.flickr.com/photos/brendio/147026911/

7. (4) Sin of Information Overload 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 100 Exabytes 12 Exabytes All info / year Unique info / year All human documents produced last 40.000 years © Stuart Park, based on Lesk, Berkeley SIMS, Landauer, EMC

8. (5) Sin of Navigation Overload

9. (5) Sin of Navigation Overload

10. (6) Sin of Futility Missed opportunity Toget går http://www.flickr.com/photos/stuckincustoms/169376299/i

11. (6) Sin of Futility Business Value Calls to Action Social Value

12. (7) Sin of Logophobia

13. ABOUTNESS FINDABILITY

14. We need to start with The Core

15. How to design for Core+Paths Offer relevant Outward Paths from the Core (Calls to Action that meet user, business and social needs) Design Inward Paths to the Core (SEO, facets, menus, search, RSS, newsletters – any mean available) Prioritize and design the Core (satisfy user goals through prioritized content and functionality)

16. Core, Inward and Outward Paths Core Most optimal unit of consumption Balance business and user goals

17. Example: Municipality Core: Services , i.e. kindergarden Frontpage Internal search Google/SEO Incoming links Newsletters Brochures RSS feeds Online application Offline application Contacts Print Forward to friend Map of kindergardens Links to kindergardens

18. User goals Business Goals Inward Paths Outward Paths Calls to action Trigger words Core elements Core content/functionality Supporting information, navigation and Outward Paths

19. Prioritize most important element

20. Provide supporting info as needed

21. Simplicity and infodesign for tasks

22. The Core can also be distributed

23. Good web apps have good Cores

24. Core Variations Core Page Multiple Cores Core Flow Core Template Long Tail Core Distributed Core

25. Designing Inward Paths to the Core Internal search Frontpage RSS feeds Open APIs Affiliates Newsletters Google/SEO

26. Outward Paths: Calls to action Add to cart Buy used Add to wish list Others who bought… You might also.., Rate this item Tag this item

27. Themes and References Calls to Action Captology Persuasion Tunelling Rhetorics Kairos Persuasion Paths Conversion Statistics ROI Social Design Tagging Recommendation Systems Viral Marketing Social Media Optimization Inward Paths Core Outward Paths Findability Prioritization Value Epicenter Design Copy as interface Simplicity Getting Real Adaptive Design Agile Development Flow Human Information Interaction Sensemaking Hub-Spoke IA2.0 Microformats Semantic Web APIs Personal InfoClud Search Engine Optimization Ads Links Search Marketing Feeds Newsletters Affiliates Information scent Offline marketing Site navigation Facets Residue Attraction Tags Taxonomies Site Search Best Bets Link-rich frontpages

29. Try it! Core Inward Paths Outward Paths

30. And Let’s Build a Beautiful Information Universe!

31. Questions? Comments? www.corepaths.com [email_address] +47 908 70 026 www.iallenkelhet.no

32. Development Processes http://www.brandonschauer.com/blog/?p=25

33. Development Processes http://www.brandonschauer.com/blog/?p=25

34. The Doughnut Problem ? Strategy Personas Sitemaps Wireframes User journeys Prototypes Ontologies Taxonomies Use Cases Process Flows Scenarios Usier stories Affinity Diagrams Controlled Vocabularies