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LinkedIn
Arden Bagni
Emily MacDonald
Emily Brewster
Sammi Braverman
Mohammed Al-Anbaki
Kaitlyn Levy
Jenn Hayes
LinkedIn:
This is NOT Facebook!
 Network   and
  connect
 Make a professional
                           Purpose
  profile and reputation
 Share your interests
  and goals
 Find job opportunities
  through people you
  may and may not
  know
 Help businesses build
  brand awareness
History
•   Company founded in 2003 in Santa Monica, California

•   Founded by Reid Hoffman and founding team from Paypal

•   CEO- Jeff Weiner, former Yahoo! executive

•   Headquarters- Mountainview, CA

•   Offices- worldwide- Dublin, Ireland 2010

•   Company became profitable in 2006

•   January 2011- estimated $1.6 billion in worth

•   Became eligible for initial public offering May 2011

•   First day: stocks rose from $45 to $122.70

•   Fifth-largest day gainer

•   116 million users to date, more than half from North America
Demonstration
Best Practice
Kalene’s Tips and Tricks
               Your Profile

1)   This is not Facebook!

        Do not use your Facebook profile pic
        Use something professional-looking
Kalene’s Tips and Tricks
            Your Profile

2) Experience:

    Be specific!
    Include client work and projects
    Relate it to PR!
Kalene’s Tips and Tricks
            Your Profile

3) Education:

    Include specific courses
Kalene’s Tips and Tricks
            Your Profile

3) Personal Information:

    Forget about it.
Kalene’s Tips and Tricks
           Your Profile

3) Status updates:

    Update regularly when relevant.
    Link it to your Twitter!
Kalene’s Tips and Tricks
          Your Network

1) This is your professional network.

    If you don’t know them, don’t add them.
    Be careful who you add.
    Think before you add family and friends.
    Feel free to add volunteer contacts.
Kalene’s Tips and Tricks
           Your Network

2) Inviting someone to join.

    Do not just send a generic invitation.
Kalene’s Tips and Tricks
        Using Your Network

1) Keep in contact.

    Congratulate them!
Kalene’s Tips and Tricks
         Using Your Network

2) Recommendations.

    Write them for your fellow students!
Kalene’s Tips and Tricks
        Using Your Network

3) Utilize your connections…

    … and your connections’ connections.
    Make sure you check their current place of
     employment.
Kalene’s Tips and Tricks


One last thing…

    This is the #1 tool head hunters use!
Linkedin

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Linkedin

  • 1. LinkedIn Arden Bagni Emily MacDonald Emily Brewster Sammi Braverman Mohammed Al-Anbaki Kaitlyn Levy Jenn Hayes
  • 3.  Network and connect  Make a professional Purpose profile and reputation  Share your interests and goals  Find job opportunities through people you may and may not know  Help businesses build brand awareness
  • 4. History • Company founded in 2003 in Santa Monica, California • Founded by Reid Hoffman and founding team from Paypal • CEO- Jeff Weiner, former Yahoo! executive • Headquarters- Mountainview, CA • Offices- worldwide- Dublin, Ireland 2010 • Company became profitable in 2006 • January 2011- estimated $1.6 billion in worth • Became eligible for initial public offering May 2011 • First day: stocks rose from $45 to $122.70 • Fifth-largest day gainer • 116 million users to date, more than half from North America
  • 7. Kalene’s Tips and Tricks Your Profile 1) This is not Facebook!  Do not use your Facebook profile pic  Use something professional-looking
  • 8. Kalene’s Tips and Tricks Your Profile 2) Experience:  Be specific!  Include client work and projects  Relate it to PR!
  • 9. Kalene’s Tips and Tricks Your Profile 3) Education:  Include specific courses
  • 10. Kalene’s Tips and Tricks Your Profile 3) Personal Information:  Forget about it.
  • 11. Kalene’s Tips and Tricks Your Profile 3) Status updates:  Update regularly when relevant.  Link it to your Twitter!
  • 12. Kalene’s Tips and Tricks Your Network 1) This is your professional network.  If you don’t know them, don’t add them.  Be careful who you add.  Think before you add family and friends.  Feel free to add volunteer contacts.
  • 13. Kalene’s Tips and Tricks Your Network 2) Inviting someone to join.  Do not just send a generic invitation.
  • 14. Kalene’s Tips and Tricks Using Your Network 1) Keep in contact.  Congratulate them!
  • 15. Kalene’s Tips and Tricks Using Your Network 2) Recommendations.  Write them for your fellow students!
  • 16. Kalene’s Tips and Tricks Using Your Network 3) Utilize your connections…  … and your connections’ connections.  Make sure you check their current place of employment.
  • 17. Kalene’s Tips and Tricks One last thing…  This is the #1 tool head hunters use!