Brands know the importance of blogs but do they know how they can mobilize an entire set of popular bloggers over a fixed period of time so that there is a buzz on the Interwebs about them? Blogathon is a very effective way to encourage healthy competition among bloggers to explore, research and chronicle interesting information about the brand. This session will cover the entire lifecycle from generating buzz before the Blogathon to attract the right bloggers, selecting the most effective bloggers and encouraging them to keep blogging regularly and build interaction with their followers effectively becoming a brand advocate for the brand

1. How to Organize a Blogathon for a Brand?

2. @SMWBangalore #SMWBangalore @dhempe @tinucherian @nivedithg @aravindbk

3. Bloggers Mindset On Social Networking
Bloggers prefer Google Plus after Facebook & Twitter.
What kind of a Blogger are you?
Google Plus finds more interest from tech bloggers.
Pinterest catching up fast among bloggers, leaving LinkedIn behind
by both tech and non tech bloggers.
1
@SMWBangalore #SMWBangalore @dhempe @tinucherian @nivedithg @aravindbk

4. “Blogging” involved as one of the main ingredients of a campaign is not
inspiring but it goes to show that the brand is ready to invest in community
Inspiring campaigns that appealed to me!!!
1
The Bangalore Blogathon by Bombay Store:
Passionate Bloggers :themes about ‘Namma Bengaluru’
2 lucky winners get gift vouchers Rs. 5000/- & Rs. 2500/-.
post your blog link on The Bombay Store Facebook page
Shortlisted based on the originality and passion would be
’
taken on a ‘Tour-de-store on 1 MG Road Mall.
A simple yet beautiful campaign designed well to get
bloggers to do the word of mouth for the brand.
The brand engaged community on Facebook
with more than 5000 fans!!! & lot of content
around Contemporary & Traditional
shopping experience!!!
@SMWBangalore #SMWBangalore @dhempe @tinucherian @nivedithg @aravindbk

5. “Blogs are also increasingly practical: Rather than simply air opinion or
speculation, let consumers compare vehicle spec..”
2
Mahindra XUV500 Incredible Stories Blogging Campaign
bloggers were invited to share an incredible experience
they had while on a holiday or a road trip
Mahindra launched the ‘Incredible Stories! Blogging contest
Campaign had a :
grand prize – an Apple iPad2 &
the runner’s up prizes - Mahindra Great Escape Holidays &
Amazon Kindles.
The Facebook brand page built a
community of XUV500 fans that had
already managed more than 250k of
them.
@SMWBangalore #SMWBangalore @dhempe @tinucherian @nivedithg @aravindbk

6. What makes a great blog? (a) Design (b) Content (c) Reader Interaction?
Blogger’s commenting system is built-in, while Word Press is infinitely
superior regarding spam protection
Comments are, in my opinion, what define a blog
hoping for some traffic……..
@SMWBangalore #SMWBangalore @dhempe @tinucherian @nivedithg @aravindbk

7. Facebook gets the maximum traffic for bloggers and it
comes as no surprise when it is the largest social
network in the country!!!
The traffic stats remain more or less the same for tech
and non tech bloggers.
Brand Blogger Interaction
According to Bloggers…
2. 30% of prefer that other than phones,
they should be contacted by Facebook
followed by Email &Twitter.
Only 23% of non-tech bloggers prefer
that they should be contacted by
Facebook and another 28% want it by
e-mail.
1. Dell tops the charts when it comes to engaging
with bloggers..
3. Majority of bloggers spend less than
5 hours of blogging per week &
technology bloggers are the most
active ones. The tech bloggers spend
40 hours per week.
@SMWBangalore #SMWBangalore @dhempe @tinucherian @nivedithg @aravindbk

8. THANK YOU!