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Tu sei il tuo brand: marketing personale e personal branding

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Le slides del seminario sul Marketing Personale e il Personal Branding all’interno di “Plan Your Future” - Laboratorio dal Basso promosso dall' Associazione Salento Promoters nei giorni 10-12 ottobre a Lecce - 1° parte mattina 9.00-13.00

Publicada em: Carreiras
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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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Tu sei il tuo brand: marketing personale e personal branding

  1. 1. Lecce, 11 ottobre 2013 Tu sei il tuo brand. Marketing personale e personal branding Lecce, 11 ottobre 2013 Stefano Principato
  2. 2. Stefano Principato
  3. 3. Stefano Principato
  4. 4. Il marketing personale è l’applicazione della metologia, dei principi, delle tecniche e degli strumenti del marketing alle persone. Mira a posizionare gli individui in base al valore che offrono in un determinato mercato o ambito lavorativo. Stefano Principato
  5. 5. Stefano Principato
  6. 6. 3 elementi chiave - Strategie - Promozione - Reputazione Stefano Principato
  7. 7. Vantaggi del marketing personale - entrare più facilmente nel mondo del lavoro (o rientrare dopo un periodo di assenza) - migliorare la propria posizione lavorativa e sviluppare percorsi di carriera - aumentare la propria visibilità e le occasioni di business - strutturare in modo più interessante il proprio know how e le prestazioni offerte - creare e sviluppare un proprio network di relazioni. Stefano Principato
  8. 8. Il processo del marketing personale Chi sono - le mie competenze - le mie conoscenze - la mia personalità Stefano Principato
  9. 9. Che cosa offro - Prestazioni - Servizi - Know how Il processo del marketing personale Stefano Principato
  10. 10. Il processo del marketing personale A chi mi rivolgo clienti, aziende, partner, associazioni, community, network Stefano Principato
  11. 11. Il processo del marketing personale Perchè dovrebbero scegliere me la mia “value proposition”” Stefano Principato
  12. 12. Il processo del marketing personale Come e dove mi posso promuovere. Stefano Principato
  13. 13. I modelli: dalle 4P alle 5V  Verbalità  Vestibilità  Visibilità  Vivibilità  Vitalità Marketing di se stessi Stefano Principato
  14. 14. Personal branding: una definizione L'espressione personal branding indica la capacità di promuovere se stessi, al fine di essere gradito o comunque appetibile nei confronti di una comunità di consociati, con modalità simili a quanto avviene in campo economico, con i prodotti commerciali. A differenza di altre discipline di miglioramento personale, il personal branding suggerisce di concentrarsi oltre che sul valore anche sulle modalità di promozione. Fonte Wikipedia Stefano Principato
  15. 15. Stefano Principato
  16. 16. Stefano Principato
  17. 17. Sviluppare le competenze - Tempo di studio - Tempo di lavoro - Tempo di riposo oggi sono sovrapposti Stefano Principato
  18. 18. Una rivoluzione è in atto 2006 Stefano Principato
  19. 19. Nuove generazioni 2013 Stefano Principato
  20. 20. Cluetrain Manifesto I mercati sono conversazioni. I mercati sono fatti di esseri umani, non di segmenti demografici. Se volete che parliamo con voi, diteci qualcosa. E che sia qualcosa di interessante, tanto per cambiare. Stefano Principato
  21. 21. Nel web ci sono le persone Stefano Principato
  22. 22. Le conversazioni Stefano Principato
  23. 23. Comunicare personalmente Stefano Principato
  24. 24. Stefano Principato
  25. 25. Stefano Principato
  26. 26. Hai mai provato a cercarti su Google? Stefano Principato
  27. 27. Stefano Principato
  28. 28. Gestire la reputazione Stefano Principato
  29. 29. Il mio sistema sociale Stefano Principato
  30. 30. L’universo dei Social Media Stefano Principato
  31. 31. Sviluppare relazioni on line Stefano Principato
  32. 32. L’inbound marketing Stefano Principato
  33. 33. Il nuovo sistema dei media Stefano Principato
  34. 34. Il marketing diventa multicanale Stefano Principato
  35. 35. Creare e condividere contenuti Stefano Principato
  36. 36. 4 strategie di visibilità Stefano Principato
  37. 37. Promuoversi on line Stefano Principato
  38. 38. Promuoversi on line Stefano Principato
  39. 39. Grazie per l’attenzione Stefano Principato http:/www.marketingpersonale.com stefano.principato@gmail.com Stefano Principato

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