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Personal Branding con i Social Network

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Promuoversi con social network per valorizzare le proprie specificità e competenze: slides seminario di Viterbo per MedioEra e Federlazio

Publicada em: Carreiras, Negócios, Tecnologia
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Personal Branding con i Social Network

  1. 1. Promuoversi con i social network Viterbo, 24 maggio 2011 Promuoversi con i Social Network per il lavoro, la carriera, il business
  2. 2. Il problema centrale Promuoversi con i Social Network per il lavoro, la carriera, il business
  3. 3. 4 strategie Promuoversi con i Social Network per il lavoro, la carriera, il business
  4. 4. 4 strategie di visibilità Promuoversi con i Social Network per il lavoro, la carriera, il business
  5. 5. Il tuo nuovo biglietto da visita Promuoversi con i Social Network per il lavoro, la carriera, il business
  6. 6. Hai mai provato a cercarti su Google? Promuoversi con i Social Network per il lavoro, la carriera, il business
  7. 7. Nuove tendenze Promuoversi con i Social Network per il lavoro, la carriera, il business
  8. 8. Il network Promuoversi con i Social Network per il lavoro, la carriera, il business
  9. 9. Il network Promuoversi con i Social Network per il lavoro, la carriera, il business
  10. 10. Nel web ci sono le persone Promuoversi con i Social Network per il lavoro, la carriera, il business
  11. 11. Le conversazioni Promuoversi con i Social Network per il lavoro, la carriera, il business
  12. 12. Web 2.0 e Social Media Promuoversi con i Social Network per il lavoro, la carriera, il business
  13. 13. Web 2.0 e Social Media Promuoversi con i Social Network per il lavoro, la carriera, il business
  14. 14. Nuovi strumenti di comunicazione Promuoversi con i Social Network per il lavoro, la carriera, il business
  15. 15. Il nuovo sistema dei media Promuoversi con i Social Network per il lavoro, la carriera, il business
  16. 16. Il marketing diventa multicanale Promuoversi con i Social Network per il lavoro, la carriera, il business
  17. 17. L’universo dei Social Media Promuoversi con i Social Network per il lavoro, la carriera, il business
  18. 18. Il personal brand Promuoversi con i Social Network per il lavoro, la carriera, il business
  19. 19. Il marketing personale Promuoversi con i Social Network per il lavoro, la carriera, il business
  20. 20. Personal branding in azione Promuoversi con i Social Network per il lavoro, la carriera, il business
  21. 21. Gestire la reputazione Promuoversi con i Social Network per il lavoro, la carriera, il business
  22. 22. Internet in Italia Promuoversi con i Social Network per il lavoro, la carriera, il business
  23. 23. Internet in Italia Promuoversi con i Social Network per il lavoro, la carriera, il business
  24. 24. Scegliere i tuoi social network Promuoversi con i Social Network per il lavoro, la carriera, il business
  25. 25. Comunicare personalmente Promuoversi con i Social Network per il lavoro, la carriera, il business
  26. 26. Condividere on line Promuoversi con i Social Network per il lavoro, la carriera, il business
  27. 27. Creare contenuti Promuoversi con i Social Network per il lavoro, la carriera, il business
  28. 28. Attivare collaborazioni Promuoversi con i Social Network per il lavoro, la carriera, il business
  29. 29. Sviluppare comunità Promuoversi con i Social Network per il lavoro, la carriera, il business
  30. 30. Cambia il processo di acquisto Promuoversi con i Social Network per il lavoro, la carriera, il business
  31. 31. Le funzioni del web 2.0Digital PRRapporto sui social media 2009 Promuoversi con i Social Network per il lavoro, la carriera, il business
  32. 32. L’inbound marketing Promuoversi con i Social Network per il lavoro, la carriera, il business
  33. 33. Profili sociali Promuoversi con i Social Network per il lavoro, la carriera, il business
  34. 34. Strategie sui social media Promuoversi con i Social Network per il lavoro, la carriera, il business
  35. 35. Misurare i social media Promuoversi con i Social Network per il lavoro, la carriera, il business
  36. 36. Facebook in Italia Promuoversi con i Social Network per il lavoro, la carriera, il business
  37. 37. Accade su Facebook ogni 20 minuti Promuoversi con i Social Network per il lavoro, la carriera, il business
  38. 38. 1.700.000 italiani su LinkedIn Promuoversi con i Social Network per il lavoro, la carriera, il business
  39. 39. Usare LinkedIn Promuoversi con i Social Network per il lavoro, la carriera, il business
  40. 40. Usare LinkedIn Promuoversi con i Social Network per il lavoro, la carriera, il business
  41. 41. Alcuni numeri di Twitter http://www.slideshare.net/KyleLacy/140-twitter-tips Promuoversi con i Social Network per il lavoro, la carriera, il business
  42. 42. Alcuni numeri di YouTube Promuoversi con i Social Network per il lavoro, la carriera, il business
  43. 43. Sviluppare relazioni on line Promuoversi con i Social Network per il lavoro, la carriera, il business
  44. 44. Creare e condividere contenuti Promuoversi con i Social Network per il lavoro, la carriera, il business
  45. 45. Strumenti per promuoversi …on line Biglietto da visita • Post/articoli Curriculum • Newsletter • Ebook Presentazione • Whitepaper Depliant • Video Sito web • Messaggi/status • Widget Email • Webinars/podcast Articoli/Interviste • Foto-Avatar • Presentazioni/slides • Risorse/wiki • Digital magazines • Eventi digitali Promuoversi con i Social Network per il lavoro, la carriera, il business
  46. 46. Strumenti innovativi: i tuoi contenuti1. Progetta2. Realizza3. Pubblica4. Promuovi5. Gestisci6. Misura - Utili - Interessanti - Piacevoli - Credibili Promuoversi con i Social Network per il lavoro, la carriera, il business
  47. 47. Curriculum 2.0 Promuoversi con i Social Network per il lavoro, la carriera, il business
  48. 48. Curriculum 2.0 Promuoversi con i Social Network per il lavoro, la carriera, il business
  49. 49. Curriculum 2.0 Promuoversi con i Social Network per il lavoro, la carriera, il business
  50. 50. Online Business vCard Promuoversi con i Social Network per il lavoro, la carriera, il business
  51. 51. Strumenti innovativi: i tuoi contenuti Vademecum Decalogo Elenco risorse utili Glossario Guida per principianti Casi di studio Come fare per… Interviste Bibliografia Promuoversi con i Social Network per il lavoro, la carriera, il business
  52. 52. Attento a quello che condividi on line Promuoversi con i Social Network per il lavoro, la carriera, il business
  53. 53. Promuoversi on line Promuoversi con i Social Network per il lavoro, la carriera, il business
  54. 54. Promuoversi on line Promuoversi con i Social Network per il lavoro, la carriera, il business
  55. 55. Promuoversi on line Promuoversi con i Social Network per il lavoro, la carriera, il business
  56. 56. Promuoversi on line Promuoversi con i Social Network per il lavoro, la carriera, il business
  57. 57. In sintesi sul piano di comunicazione Promuoversi con i Social Network per il lavoro, la carriera, il business
  58. 58. 10 domande per il tuo working plan Promuoversi con i Social Network per il lavoro, la carriera, il business
  59. 59. 10 domande per il tuo piano di marketing Promuoversi con i Social Network per il lavoro, la carriera, il business
  60. 60. Alcuni semplici consigli per partire1. Trova le tue parole chiave2. Analizza le fonti esistenti (siti e blog)3. Individua gli influenti4. Sviluppa i tuoi contenuti5. Scegli dove essere presente6. Metti in connessione e in sequenza gli account Promuoversi con i Social Network per il lavoro, la carriera, il business
  61. 61. Grazie per l’attenzione Stefano Principato http://marketingpersonale.blogspot.com sprincipato@araknes.it Promuoversi con i Social Network per il lavoro, la carriera, il business

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