Should we throw brand consistency out the window? Maybe so, according to Justin Cox, senior brand strategist for Pereira O'Dell. In this thought-provoking webcast, Justin discusses how brands need greater flexibility to make the most of each medium in a way that still captures the spirit of the brand.
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Aquent/AMA Webcast: Brand Consistency is Killing Digital Advertising
1. Brand Consistency is Killing
Digital Advertising
Should we throw brand consistency out the window?
Maybe so, according to Justin Cox, senior brand strategist
for Pereira O'Dell.
In this thought-provoking webcast, Justin discusses how
brands need greater flexibility to make the most of each
medium in a way that still captures the spirit of the brand.
2. 11/10/2011
Brand Consistency is Killing
Digital Advertising
Presenters:
Senior Brand Strategist, Pereira O'Dell
Alli Libb, Moderator, American Marketing Association
Sponsored by:
The audio portion of today’s presentation is available via broadcast audio.
You can also dial in to hear audio:
Participants (US & Canada, Toll Free): 800.945.9434
Participants (International): +1 212.231.2908
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4. 11/10/2011
Housekeeping Items
Recording
A recording of this presentation will be sent via email
Slides
A link to the slides will be sent via email
Twitter
Please reference hash tag: #AMAAquent, when tweeting about this webinar
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6. 11/10/2011
Today’s Presenter
Justin Cox
Brand Strategist
Pereira O'Dell
• Helps companies solve business problems
• Develops strategies that create meaningful
connections between brands and consumers
• Known for ClickZ article
Brand Consistency is Killing Digital
Advertising
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19. 11/10/2011
painful
“...This is great work. It puts the product in a whole new light.
I would love to tweak just a few things. Let’s revise the copy
so it matches our print work. And we should send you the TV
spot so you can incorporate that into the interactive
experience pieces. Let’s get all the work on a wall so we can
make sure there is consistency across the board...”
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38. 11/10/2011
Wired OOH
AR Linked Data
Gesture Recommendation
Recognition Engines
Speech BRAND APPs
Recognition
Everything
Mobile Contextual
3D Video &
Virtual Currency
Printing
Pervasive Video
Capture
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44. 11/10/2011
7 thoughts on inconsistency
Redefine integration
Know what to expect from your product, but not your brand
Product filter vs. Brand filter
Define everything through consumer behavior
Embrace technology
Adopt a meme mentality
Take a break from the single-minded benefit
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52. 11/10/2011
Questions and Answers
How to Submit Questions
1. Submit questions using the chat box located on the left-hand side of your
screen.
2. Submit questions via Twitter by referencing the hash tag #AMAAquent
Additional Questions?
Contact Justin at: justin.cox@pereiraodell.com
General AMA Questions can be sent to: alibb@ama.org
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53. 11/10/2011
Thank You for your Participation!
Additional Questions?
Contact Justin at: justin.cox@pereiraodell.com
General AMA Questions can be sent to: alibb@ama.org
Recording
A link to the recording of this presentation will be sent to you
Presentation
A link to the presentation will be sent to you
Twitter
Please reference hash tag: #AMAAquent, when tweeting about this webinar
Today’s Presentation was brought to you by the ReadyTalk Web Conferencing
Platform. If you are interested in learning more about ReadyTalk and their
services, please visit www.ReadyTalk.com/AMA
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