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Presented by  Apurb Sinha  Ritu Anand  Vibha Garg
Diversity in food
Diversity in Culture
Cosmopolitan society
Mission & Vision ,[object Object],[object Object],[object Object],[object Object]
Core Idea ,[object Object],[object Object],Need ,[object Object],[object Object]
Current Market situation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Core idea Authentic Food Store (Converging Diverse Indian Food) Unique customer service Competitive  price Reliable & Rapid availability Time saving Upscale retailer Hard to find eatables from  Around India Attributes
Consumer Research ,[object Object],[object Object]
Selecting Consumers to Serve(STDP) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
STDP cont. ,[object Object],[object Object],[object Object],[object Object],[object Object]
STDP cont.  ,[object Object],[object Object],Taste Memories Wahi Swad Incredible  India
Product and Service Design(4P) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
4P cont. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
4P cont. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
4P cont. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Customer Delight ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Initial Investment Outlay
Proposed Income Statement Note : If our avg. revenue per day is  18800/-  than our PBT will be approx.  14.5 lakhs. So we can recover initial investment if able to keep approx sales to 18800/- per day
SWOT Analysis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
SWOT Analysis(cont.) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Challenges ,[object Object],[object Object],[object Object]
Thank You

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Authentic Indian Food Experience in 36 Characters