7. The ROI Journey
• Analog marketing
– Advertising: Tracking was an issue
– Direct mail: Cost of production
• Digital marketing
– Email marketing: Relevance is an issue
– Keyword advertising: Conversion is still an issue
• Social marketing
– Pull, not push
– Conversion still remains an issue
14. Collaboration is the key to success
• By 2017, Gartner says that CMO’s
will spend more on IT than CIO’s
• Important Trends
– 1to1 marketing analytics
– Marketing automation
– Multi channel integration
– Integration with Partner platforms
• Integration beyond acquisition
– Servicing
– CRM
21. Window to the world
• Mobiles are the primary internet
access devices
• Always on, connected, with the
user
• Context for relevance
• Emergence of the cloud
22. Rethink digital strategy
• Simple, intuitive user interfaces
• Context aware applications
• Social integration
• Discovery, not search
• Apps, not portals
• E Commerce, not advertising
• Think Cloud
25. Vision of 2020
• 50 billion internet users
• 50 billion connected devices
• 1 million open APIs
• Millions of apps
• Internet becomes the operating system