1.
STATE OF MOBILE APPS
Q2/2015

2.
2
About Appota
Appota is Vietnam’s number-one mobile
content distribution platform. It allows
developers and game publishers to
effectively distribute their content to the
largest smartphone communities in
Southeast Asia (where Vietnam currently
accounts for 17.5 million users).
Appota Ecosystem
Core products and services
Mobile Ads Network
Payment Platform
Distribution & Publishing
Distribution Platform Affiliate Network
Media News
Social network for
mobile gaming
Advertising
Social Network

3.
3
ContentReport Methodology
Quarterly, Appota releases a
mobile market report providing
references for mobile developers
and publishers to Vietnam market.
This research is based on data
from Q2/2015 of the Appota
platform. This report also uses
public data provided from various
sources.
1. Global OS breakdown
2. Vietnam mobile news
3. Mobile apps in Vietnam
4. Update from Appota

4.
4
Global OS breakdown
Android leads the market with a
78% share.
iOS saw its market share for Q1
2015 declining slightly to 18.3%.
Windows Phone experienced a
slight rebound of share to 2.7%
YoY from 2.5%. What remains to
be seen is whether Microsoft
could build the ecosystem with its
Windows 10 and a new strategy to
target varied consumer demands.
Source: IDC Smartphone OS Market Share, Q1/2015
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Q1 2012 Q1 2013 Q1 2014 Q1 2015
Global OS share trend in the last 3 years
Android iOS Windows Phone Others

5.
5
iOS 8
81%
iOS 7
17%
Earlier
2%
Global OS breakdown
iOS 8 adoption rate continued to
pick up. According to Apple’s in-
house stats — measured by visits
to the App Store on April 27, 81%
of eligible iOS devices have now
upgraded to Apple’s latest mobile
OS. That’s 2% up from the last
time Apple released its numbers.
The recent iOS 8 growth was likely
helped by the release of iOS
8.3 and possibly the Apple Watch.
iOS 8.4 has additionally already
been seeded to devs for testing,
with a redesigned Music app.Source: Apple

6.
6
Lollipop
9.7%
Kitkat
39.8%
ICS
39.2%
Earlier
6.0%
Global OS breakdown
Android’s two most popular builds
remained KitKat and Jelly Bean.
Android’s iOS 8 equivalent,
Lollipop, was released just two
months after iOS 8, but showed up
on just 5.4% of devices.
In May, Android 5.0 and
5.1 accounted for 9.7% of the
global Android market. The major
release just before that – KitKat -
rested at 39.8%
Source: Google

7.
7
Vietnam mobile news
Vinaphone partnered with Opera to introduce
AppMarket. The store has about 300,000
apps and games with a price of VND15,000
($0.70) a week.
Bluebird Award, the first ever mobile
game making competion, organized
by BlueBird and national television
VTV3. The competition receive
application until 19 Aug 2015.
http://bbg.vtv.vn

8.
8
Vietnam mobile news
BKAV introduced Bphone, the first
Vietnamese smartphone that was
claimed to be better than iPhone.
Q-mobile changed its
brand name to a single “Q”
and compete directly with
Bphone

9.
9
Vietnam mobile news
On Vietnam OTT battleground, Zalo stood as a winner with 30 million users and
started monetize with in-app advertising. The runner up was Viber - the company
has decided to close its office in Vietnam and move the operation to its sole
Southeast Asian office in the Philippines.
The market also saw Viettel and Vinaphone, two of the country’s leading mobile
carriers, introducing their own Zalo-rivaling apps, namely Mocha and Viettalk,
respectively. It remains to be seen whether these two messaging apps can grab a
considerable share in this market.
Source: VNG, Viber
30 million users
23 million users Other popular chat apps

10.
10
Vietnam mobile news
It had been a while since the market was
crazy about a casual game, Flappy Bird.
The heat came back a year later with Pirate
Kings, a one-button game with pretty simple
mechanics that are both fun and effective
in retaining players. It once again proved
that everyone has the golden chance to
create a viral casual game.
Epic Heroes War from Divmob has become
the first Vietnamese online game that was
distributed on Kakao platform. The studio
game itself has also reached 40 million
total downloads of all of its games.

11.
11
Vietnam mobile news
Mobile Game Asia 2015 was brought to Vietnam for the first time.
BIGGEST MOBILE GAME
EVENT EVER
1,500+ participants
200+ companies from across Asia
70+ speakers
20+ topics
HOTTEST MARKET IN
THE REGION
Vietnamese market is growing and drawing
attention from foreign investors.
Game developers and publishers are strongly
concern about game publishing policies in Vietnam
#2015TREND Game studios export game outside of Vietnam
More and more foreign game publisher entered the
market

12.
12
State of smartphone in Vietnam
Source: Mobile Game Asia 2015
Android
61%
iOS
31%
Windowsphone
8%
Smartphone share by users
33.000.000
smartphone users
51.400.000
active 3G accounts
38.000.000
mobile internet users

13.
13
State of mobile connection in Vietnam
Source: GFK, Techinasia, Appota’s Platform
3G
3G data connection
1.9Mbps average speed
21%Total mobile connection traffic
$3-$5/1 Gb data
Wifi data connection
17.3Mbps average speed
79% Total mobile connection traffic
mostly from home, work office
and internet cafe
$10 /month unlimited data
21%
3G
79%
WIFI
Mobile connection
by data traffic

14.
14
0%
10%
20%
30%
40%
50%
60%
Q4/2013 Q1/2014 Q2/2014 Q3/2014 Q4/2014 Q1/2015 Q2/2015
iPhone Share by users
iPhone 6 iphone 5 iphone 4
State of iOS in Vietnam
iPhone 6 and 6+
users are growing
gradually, accounted
for 12% of total
iPhone users.
iPhone 4 is the most
used device, followed
by iPhone 5. However,
it saw a noticable
decrease due to the
growth of iPhone 6.
Source: Appota’s platform, Q2/2015

15.
15
0%
5%
10%
15%
20%
8.x 7.x 6.x 5.x
iPad
Q3/2014 Q4/2014 Q1/2015 Q2/2015
0%
10%
20%
30%
40%
50%
iPhone
State of iOS in Vietnam
iOS 8 gradually inclined, except
for the tremendous increase in the
first quarter after release.
Currently the OS accounted for
29% and 10% of iPhone and iPad’s
users respectively.
Meanwhile iOS 7 decreased
slowly, due to the number of users
jumping to iOS 8.
Earlier models slightly declined
over time.
Source: Appota’s platform, Q2/2015

16.
16
State of Android in Vietnam
0%
5%
10%
Lollipop Kitkat JB ICS
Tablet
Q3/2014 Q4/2014 Q1/2015 Q2/2015
0%
15%
30%
45%
60%
Phone
Lollipop’s growth rate is relatively
small, adoption rate is much
slower than its iOS equivalent.
Kitkat keeps its dominating
position among Android users
with more than half using Android
4.4. Older OS gradually declined
over time.
Source: Appota’s platform, Q2/2015

17.
17
State of Android in Vietnam
ASUS and OPPO are two
leading Android vendors in
budget smartphone.
Ranging from $150 - $250,
budget smartphones have
various specs but they do
meet the minimum
requirement for 3D mobile
game. That leads to the
increase of mobile
gamers.

18.
18
32%
10%
6%
28%
Phone
Samsung
Asus
LG
Sony
Nokia
Oppo
HTC
Lenovo
Google
Acer
Amazon
Other
Android vendors breakdown
Samsung retained the leader
position by a wide margin,
attracted more users than the next
five vendors combined.
The percentage of Android users
who use Samsung tablet and
Samsung smartphone is 32%.
Fragmentation is always a pain for
Android community.
Source: Appota’s platform, Q2/2015

19.
10,000
200M+
19
Mobile apps in Vietnam
100%
115%
132%
140%
Q1/2014 Q4/2014 Q1/2015 Q2/2015
Total app downloads by
quarters
8% Growth compared to
previous quarter
App downloads
Source: Appota’s platform, Q2/2015
apps/games
Vietnamese
App downloads

20.
20
Source: Appota’s platform, Q2/2015
Hiep Khach -
TLBB
Vua bong da Mobi TV Au Mobile The gioi hoan
my
NCT I am Naruto Zing mp3 Naruto dai
chien
LMHT Mobile
Top Vietnamese iOS apps
on Appota Platform

21.
21
I am Naruto MobiTivi Au Mobile Zing mp3 NCT
Sieu anh hung Hiep Khach –
Thien Long Bat
Bo
LMHT Tieu su muoi The gioi hoan
my
Source: Appota’s platform, Q2/2015
Top Vietnamese Android apps
on Appota Platform

22.
22
Update from Appota
We are about to launch Adsota
A mobile ads network that specializing in driving installs and
maximizing game/app monetization, via variety of ads format
and intelligent targeting algorithms.
Appota released two game titles outside of VN
Top 12 and Ai My Nhan Mobile are on the Thailand market.
The best mobile game review channel in VN
A mobile game review channel on Appota’s distribution network
has received “Silver Play Button” Award from Youtube and became
the best channel for mobile game reviewing in Vietnam.

23.
THANK YOU
CONTACT US