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Internet TV vs TV Live feed

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Internet TV vs TV Live feed

  1. 1. ‫زﻧﺪه‬ ‫ﭘﺨﺶ‬ ‫و‬ ‫اﻳﻨﺘﺮﻧﺘﻲ‬ ‫ﻫﺎي‬ ‫ﺗﻠﻮﻳﺰﻳﻮن‬ ‫ﺗﻔﺎوت‬ ‫ﺗﺼﻮﻳﺮ‬ ‫ﻋﺒﺪاﻟﻨﺒﻲ‬‫ﺿﺎﻣﻨﻲ‬
  2. 2. ‫اﻳﻨﺘﺮﻧﺘﻲ‬ ‫ﻫﺎي‬ ‫ﺗﻠﻮﻳﺰﻳﻮن‬ •‫ﺗﻠﻮﻳﺰﻳﻮن‬‫ﻫﺎي‬‫اﻳﻨﺘﺮﻧﺘﻲ‬‫در‬‫ﺣﻘﻴﻘﺖ‬‫ﻳﻚ‬‫ﺷﺒﻜﻪ‬‫آﻧﻼﻳﻦ‬‫ﺗﻠﻮﻳﺰﻳﻮﻧﻲ‬‫ﻫﺴﺘﻨﺪ‬ ‫ﺑﺎ‬‫ﻗﺎﺑﻠﻴﺘﻬﺎي‬‫و‬‫ﺧﺼﻮﺻﻴﺎﺗﻲ‬‫از‬‫ﻗﺒﻴﻞ‬: –‫اراﻳﻪ‬‫ﺧﺪﻣﺎت‬،‫ﺗﻌﺎﻣﻠﻲ‬،‫ﻫﺪﻓﻤﻨﺪ‬‫ﻫﻮﺷﻤﻨﺪ‬‫و‬‫ﺟﺬاب‬‫ﺻﻮﺗﻲ‬‫و‬ ‫ﺗﺼﻮﻳﺮي‬‫ﺑﻪ‬‫ﻣﺨﺎﻃﺒﺎن‬ –‫ﻓﺮاﻫﻢ‬‫آوردن‬‫ﺑﺴﺘﺮي‬‫ﺑﺮاي‬‫اراﻳﻪ‬‫ﺑﺎ‬‫ﻛﻴﻔﻴﺖ‬‫ﻣﺤﺘﻮا‬ –‫ﻓﺮاﻫﻢ‬‫آوردن‬‫ﺑﺴﺘﺮي‬‫ﺑﺮاي‬‫ﻣﺪﻳﺮﻳﺖ‬‫ﺳﺮوﻳﺴﻬﺎي‬ ‫ﻣﺮﺗﺒﻂ‬‫ﻣﺎﻧﻨﺪ‬،‫ﺗﺒﻠﻴﻐﺎت‬‫ﻧﻈﺮﺳﻨﺠﻲ‬‫و‬،‫ﻣﺴﺎﺑﻘﺎت‬‫ﺧﺪﻣﺎت‬ ‫ﺑﺎﻧﻜﻲ‬‫و‬...
  3. 3. ‫اﻳﻨﺘﺮﻧﺘﻲ‬ ‫ﺗﻠﻮﻳﺰﻳﻮن‬ ‫در‬ ‫اﺻﻠﻲ‬ ‫ﺳﺮوﻳﺴﻬﺎي‬ •‫ﺗﻮاﻧﺎﻳﻲ‬‫در‬‫اراﻳﻪ‬‫ﺳﺮوﻳﺴﻬﺎي‬: –‫ﭘﺨﺶ‬‫زﻧﺪه‬‫ﺑﺮﻧﺎﻣﻪ‬‫ﻫﺎي‬‫ﻣﺮﺗﺒﻂ‬‫ﺑﺎ‬‫ﺷﺒﻜﻪ‬ –‫دﺳﺘﺮﺳﻲ‬‫ﺑﻪ‬‫ﺗﻤﺎم‬‫ﺑﺮﻧﺎﻣﻪ‬‫ﻫﺎي‬‫آرﺷﻴﻮي‬‫آن‬‫ﺷﺒﻜﻪ‬‫ﺑﺮ‬‫اﺳﺎس‬‫درﺧﻮاﺳﺖ‬‫ﻣﺸﺘﺮﻳﺎن‬‫ﺑﺎ‬‫رﻋﺎﻳﺖ‬‫ﻣﻮازﻳﻦ‬‫ﺷﺒﻜﻪ‬ –‫درﻳﺎﻓﺖ‬‫ﻛﺎﻧﺎل‬‫ﻫﺎي‬‫ﺗﻠﻮﻳﺰﻳﻮﻧﻲ‬‫ﺑﺎ‬‫ﻓﺮﻣﺖ‬‫ﻫﺎ‬‫و‬‫ﻛﻴﻔﻴﺖ‬‫ﻫﺎي‬‫ﻣﺘﻔﺎوت‬‫ﺑﻨﺎ‬‫ﺑﻪ‬ ‫اﻣﻜﺎﻧﺎت‬‫ﮔﻴﺮﻧﺪه‬‫ﻣﺨﺎﻃﺐ‬ –‫ﭘﺨﺶ‬‫ﺑﺮﻧﺎﻣﻪ‬‫ﻫﺎي‬‫اﺧﺘﺼﺎﺻﻲ‬‫ﺑﻨﺎ‬‫ﺑﻪ‬،‫زﺑﺎن‬‫ﻓﺮﻫﻨﮓ‬‫و‬‫ﻣﻮﻗﻌﻴﺖ‬ ‫ﺟﻐﺮاﻓﻴﺎﻳﻲ‬‫ﻣﺨﺎﻃﺒﺎن‬ –‫ﭘﺨﺶ‬‫ﺑﺮﻧﺎﻣﻪ‬‫ﻫﺎي‬‫ﻣﻨﺎﺳﺒﺘﻲ‬‫ﺑﺎ‬‫ﺗﻮﺟﻪ‬‫ﺑﻪ‬‫ﻣﻮﻗﻌﻴﺖ‬ ‫ﻓﺮﻫﻨﮕﻲ‬‫ﻣﺨﺎﻃﺒﺎن‬ –‫ﺗﻨﻈﻴﻢ‬‫ﺟﺪول‬‫ﭘﺨﺶ‬‫ﺑﺮﻧﺎﻣﻪ‬‫ﻫﺎ‬‫ﺑﺮ‬‫اﺳﺎس‬‫ﺳﺎﻋﺖ‬ ‫ﻣﻨﻄﻘﻪ‬‫اي‬‫ﻣﺨﺎﻃﺒﺎن‬
  4. 4. ‫اﻓﺰوده‬ ‫ارزش‬ ‫ﺳﺮوﻳﺴﻬﺎي‬ •‫ﺧﺪﻣﺎﺗﻲ‬‫ﺑﺎ‬‫ارزش‬‫ﻛﻪ‬ً‫ﺎ‬‫ﮔﺎﻫ‬‫اﻫﻤﻴﺖ‬‫آﻧﻬﺎ‬‫ﺑﺮاﺑﺮ‬‫و‬‫ﻳﺎ‬‫ﺣﺘﻲ‬‫ﺑﻴﺶ‬‫از‬‫ﺳﺮوﻳﺲ‬‫ﻫﺎي‬‫اﺻﻠﻲ‬‫ﻣﻲ‬‫ﺑﺎﺷﺪ‬. ‫ﺧﺪﻣﺎﺗﻲ‬‫از‬‫ﻗﺒﻴﻞ‬: –‫رادﻳﻮ‬‫و‬‫ﺗﻠﻮﻳﺰﻳﻮن‬‫ﺗﻌﺎﻣﻠﻲ‬‫ﻛﻪ‬‫ﺗﻮﻟﻴﺪ‬‫ﺑﺮﻧﺎﻣﻪ‬‫ﻫﺎ‬‫در‬‫اﻳﻦ‬‫ﻧﻮع‬‫از‬‫ﺧﺪﻣﺎت‬‫ﺑﺎ‬‫ﻣﺸﺎرﻛﺖ‬‫ﻛﺎرﺑﺮان‬‫ﺻﻮرت‬‫ﻣﻲ‬‫ﭘﺬﻳﺮد‬. –،‫ﻛﻨﻔﺮاﻧﺴﻬﺎ‬،‫ﺟﻠﺴﺎت‬‫و‬‫ﻛﻼﺳﻬﺎي‬‫آﻣﻮزﺷﻲ‬‫ﺑﻪ‬‫ﺻﻮرت‬‫ﻣﺠﺎزي‬ –‫اراﻳﻪ‬‫آﺧﺮﻳﻦ‬‫اﺧﺒﺎر‬‫ﺑﻪ‬‫ﺻﻮرت‬ً‫ﻼ‬‫ﻛﺎﻣ‬‫ﺗﻌﺎﻣﻠﻲ‬‫ﺑﻪ‬‫ﻣﺨﺎﻃﺒﺎن‬ –‫ﺑﺮﮔﺰاري‬‫ﻧﻈﺮﺳﻨﺠﻲ‬‫ﻫﺎ‬‫و‬‫ﻣﺴﺎﺑﻘﺎت‬‫ﺑﻪ‬‫ﺻﻮرت‬‫ﻣﺤﻠﻲ‬‫و‬‫ﻳﺎ‬‫ﺟﻬﺎﻧﻲ‬ –‫ﺧﺮﻳﺪ‬‫و‬‫ﻓـﺮوش‬‫آﻧﻼﻳﻦ‬‫ﻣﺤﺼـﻮﻻت‬‫ﺑﻪ‬‫ﺧﺼـﻮص‬‫اﻗﻼم‬‫ﻣﺮﺗﺒـﻂ‬‫ﺑﺎ‬ ‫رﺳﺎﻧﻪ‬‫ﻫﺎي‬‫دﻳﺠﻴﺘﺎل‬‫ﺑﻪ‬‫ﺻﻮرت‬‫ﺑﺮﺧﻂ‬ –‫اﻣﻜـﺎن‬‫ﺗﻌـﺎﻣﻞ‬‫ﻣﺨﺎﻃﺒـﺎن‬‫ﺑﺎ‬‫ﻳﻜﺪﻳﮕﺮ‬‫از‬‫ﻃﺮﻳﻖ‬‫اﺑﺰار‬‫ﻫﺎي‬‫ﻣﻮﺟﻮد‬ ‫درﺳـﺎﻳﺖ‬‫ﻣـﺎﻧﻨﺪ‬:‫ﭼـﺖ‬،‫ﻧﻮﺷﺘﺎري‬‫ﺻﻮﺗﻲ‬‫و‬،‫ﺗﺼﻮﻳﺮي‬‫ﺑﺎزﻳﻬﺎي‬ ،‫آﻧﻼﻳﻦ‬‫ﻧﺎﻣﻪ‬،‫ﻧﮕﺎري‬‫ﻳﺎدداﺷﺖ‬،‫ﮔﺬاري‬‫اﺗﺎق‬‫ﻫﺎي‬‫ﮔﻔﺘﮕﻮ‬‫و‬... –‫اراﻳﻪ‬‫راﺑـﻂ‬‫ﻛﺎرﺑﺮي‬‫ﻗﺎﺑﻞ‬‫ﻗﺒﻮل‬‫ﺑـﺮاي‬‫ﻣﺨﺎﻃﺒﺎن‬‫ﺑﻨﺎ‬‫ﺑﻪ‬‫ﻣﻮﻗﻴﻌﺖ‬ ،‫ﺟﻐﺮاﻓﻴﺎﻳﻲ‬‫ﺳﻴﺎﺳﻲ‬‫و‬‫ﺗﻜﻨﻮﻟﻮژﻳﻜﻲ‬‫ﺑﺎ‬‫در‬‫ﻧﻈﺮ‬‫ﮔـﺮﻓﺘﻦ‬‫ﻣﻼﺣﻈـﺎت‬ ‫ﺟﻬﺎﻧﻲ‬ –‫اراﻳﻪ‬‫ﮔﺰارﺷﺎت‬‫ﻣﻮرد‬‫ﻧﻴـﺎز‬‫ﻣﺨﺎﻃﺒـﺎن‬‫ﻣﺎﻧﻨﺪ‬‫آب‬‫و‬،‫ﻫﻮا‬‫ﺗﺮاﻓﻴﻚ‬‫ﺟﺎده‬،‫ﻫﺎ‬ ‫اوﻗﺎت‬‫ﺷﺮﻋﻲ‬‫و‬...
  5. 5. ‫اﻓﺰوده‬ ‫ارزش‬ ‫ﺳﺮوﻳﺴﻬﺎي‬)‫اداﻣﻪ‬( •‫ﺗﺒﻠﻴﻐﺎت‬‫ﺗﻌﺎﻣﻠﻲ‬‫ﺑﻪ‬‫ﺷﻜﻠﻲ‬‫ﻛﻪ‬: –‫ﺑﻬﻴﻨﻪ‬‫ﺗﺮﻳﻦ‬‫ﻣﻴﺰان‬‫ﺗﺒﻠﻴﻐﺎت‬‫اراﻳﻪ‬،‫ﮔﺮدد‬ –‫دﺳﺘﺮﺳﻲ‬‫ﺑﻪ‬‫ﻣﺤﺘﻮا‬‫و‬‫ﻣﺤﺼﻮل‬‫ﻣﻮرد‬‫ﻧﻈﺮ‬‫ﻣﺨﺎﻃﺐ‬‫ﺗﺴﻬﻴﻞ‬‫ﮔﺮدد‬. –‫ﻣﺨﺎﻃﺒﻴﻦ‬‫در‬‫ﻣﻨﺎﻃﻖ‬‫ﻣﺨﺘﻠﻒ‬‫ﻛﺸﻮري‬‫و‬‫ﺟﻬﺎﻧﻲ‬‫ﺑﻨﺎ‬‫ﺑﻪ‬‫ﺳﻴﺎﺳﺘﻬﺎي‬‫ﻫﺮ‬‫ﻣﻨﻄﻘﻪ‬‫ﺑﻪ‬‫ﻣﺤﺘﻮا‬‫و‬‫ﻳﺎ‬‫ﻣﺤﺼﻮل‬‫ﻣﻮﺟﻮد‬ ‫در‬‫ﻣﻨﻄﻘﻪ‬‫ﺧﻮد‬‫دﺳﺘﺮﺳﻲ‬‫ﭘﻴﺪا‬‫ﻛﻨﻨﺪ‬. •EPG:‫راﻫﻨﻤﺎي‬‫اﻟﻜﺘﺮوﻧﻴﻜﻲ‬‫ﺑﺮﻧﺎﻣﻪ‬‫ﻫﺎ‬ •‫ﻣﺪﻳﺮﻳﺖ‬‫ﻛﺎرﺑﺮان‬ •‫ﺿﺒﻂ‬‫دﻳﺠﻴﺘﺎﻟﻲ‬‫وﻳﺪﻳﻮ‬ •‫ﺑﺎزﻳﻬﺎي‬‫ﺗﻌﺎﻣﻠﻲ‬‫و‬‫آﻧﻼﻳﻦ‬ •‫دﺳﺘﺮﺳﻲ‬‫ﺑﻪ‬‫اﻳﻨﺘﺮﻧﺖ‬ •‫ﻓﻀﺎي‬‫ذﺧﻴﺮه‬‫ﺳﺎزي‬‫در‬‫وب‬ •‫ﺷﺨﺼﻲ‬‫ﺳﺎزي‬‫ﺑﺮاي‬‫ﻛﻨﺘﺮل‬‫واﻟﺪﻳﻦ‬‫ﺑﺮ‬‫ﻛﻮدﻛﺎن‬‫و‬... •PIP‫ﻳﺎ‬‫ﺗﺼﻮﻳﺮ‬‫در‬‫ﺗﺼﻮﻳﺮ‬‫ﺑﺮﻧﺎﻣﻪ‬‫ﻫﺎ‬
  6. 6. ‫ﺟﻬﺎن‬ ‫در‬ ‫اﻳﻨﺘﺮﻧﺘﻲ‬ ‫ﻫﺎي‬ ‫ﺗﻠﻮﻳﺰﻳﻮن‬ ‫ﺑﻪ‬ ‫ﻧﮕﺎﻫﻲ‬ ‫آﻣﺮﻳﻜﺎ‬ ‫در‬ ‫ﺗﻠﻮﻳﺰﻳﻮﻧﻲ‬ ‫ﺑﺮﺗﺮ‬ ‫ﺳﺎﻳﺖ‬ ‫ده‬ September 2011 8.0% 7.9% 5.7% 4.2% 3.3% 3.2% 3.1% 2.7% 1.8% 1.6% The Weather Channel - US MSNBC ESPN CNN.com Hulu Fox News Yahoo! TV FOX Sports on MSN QVC.com Foxsports NFL
  7. 7. ‫اﻳﺮان‬ ‫در‬ ‫اﻳﻨﺘﺮﻧﺘﻲ‬ ‫ﺗﻠﻮﻳﺰﻳﻮﻧﻬﺎي‬ ‫ﺑﻪ‬ ‫ﻧﮕﺎﻫﻲ‬ •‫ﺗﻠﻮﻳﺰﻳﻮن‬‫اﻳﻨﺘﺮﻧﺘﻲ‬‫اﻳﺮان‬‫ﺳﻴﻤﺎ‬ •‫ﺗﻠﻮﻳﺰﻳﻮن‬‫اﻳﻨﺘﺮﻧﺘﻲ‬‫اﻣﺎم‬‫رﺿﺎ‬ •‫ﺗﻠﻮﻳﺰﻳﻮن‬‫اﻳﻨﺘﺮﻧﺘﻲ‬‫ﻣﻌﺎرف‬
  8. 8. ‫اﻳﻨﺘﺮﻧﺘﻲ‬ ‫ﺗﻠﻮﻳﺰﻳﻮن‬ )‫درﺧﻮاﺳﺘﻲ‬ ‫و‬ ‫زﻧﺪه‬ ‫ﭘﺨﺶ‬( •‫ﺧﺪﻣﺎت‬‫اراﻳﻪ‬‫ﺟﺮﻳﺎن‬‫ﻫﺎي‬‫ﺗﺼﻮﻳﺮي‬‫ﺑﻪ‬‫ﺻﻮرت‬‫زﻧﺪه‬‫و‬‫ﻳﺎ‬‫ﺑﺮ‬‫اﺳﺎس‬‫ﺗﻘﺎﺿﺎ‬ –‫ﻣﺤﺘﻮاي‬‫زﻧﺪه‬‫ﺑﺮ‬‫اﺳﺎس‬‫ﺟﺪول‬‫زﻣﺎﻧﻲ‬‫از‬‫ﭘﻴﺶ‬‫ﻣﺸﺨﺺ‬‫ﺷﺪه‬ –‫ﻣﺤﺘﻮاي‬‫درﺧﻮاﺳﺘﻲ‬‫ﺑﺮ‬‫اﺳﺎس‬‫ﻋﻼﻗﻪ‬‫ﻣﻨﺪي‬‫ﻣﺨﺎﻃﺐ‬‫و‬ ‫ﺗﻘﺎﺿﺎي‬‫ارﺳﺎﻟﻲ‬‫ﺑﻪ‬‫ﺷﺒﻜﻪ‬
  9. 9. ‫اﻳﻨﺘﺮﻧﺘﻲ‬ ‫زﻧﺪه‬ ‫ﺗﻠﻮﻳﺰﻳﻮن‬ ‫ﻣﺰاﻳﺎي‬
  10. 10. ‫ﺗﺼﻮﻳﺮ‬ ‫اﻳﻨﺘﺮﻧﺘﻲ‬ ‫ﭘﺨﺶ‬ •‫ﭘﺨﺶ‬‫ﻫﺮ‬‫ﻧﻮع‬‫ﺟﺮﻳﺎن‬‫وﻳﺪﻳﻮ‬‫ﺑﺮ‬‫روي‬‫اﻳﻨﺘﺮﻧﺖ‬‫ﺑﻪ‬‫ﺻﻮرت‬‫زﻧﺪه‬‫و‬‫ﻳﺎ‬ ‫درﺧﻮاﺳﺘﻲ‬ •‫ﭘﺮوﺗﻜﻞ‬‫ﻫﺎي‬‫ﻣﻮرد‬‫اﺳﺘﻔﺎده‬‫ﺑﺮاي‬‫ارﺳﺎل‬‫ﺟﺮﻳﺎن‬‫وﻳﺪﻳﻮ‬ RTMP, RTSP, PNM, HTTP, MMS, RTP, UTP •‫اﺑﺰارﻫﺎي‬‫ﻣﺮﺑﻮط‬‫ﺑﻪ‬‫ارﺳﺎل‬‫ﺟﺮﻳﺎن‬‫وﻳﺪﻳﻮ‬‫و‬‫ﻳﺎ‬ ً‫ﺎ‬‫اﺻﻄﻼﺣ‬‫ﺳﺮور‬‫ﻫﺎي‬‫رﺳﺎﻧﻪ‬‫اي‬:
  11. 11. ‫اي‬ ‫رﺳﺎﻧﻪ‬ ‫ﻫﺎي‬ ‫ﺳﺮور‬ • Flash Media Server • Helix Universal Community • Kaltura • QuickTime Broadcaster • StreamCast • VideoLAN • Windows Media Services • Wowza Media Server
  12. 12. ‫اي‬ ‫رﺳﺎﻧﻪ‬ ‫ﻫﺎي‬ ‫ﺳﺮور‬ Adobe Flash Media Server Developer(s) Adobe Systems Stable release 4.0 / September 13, 2010; 12 months ago Operating system Microsoft Windows, Linux Type Enterprise Server License Proprietary commercial software Website adobe.com/products/flashmediaserver/
  13. 13. ‫اي‬ ‫رﺳﺎﻧﻪ‬ ‫ﻫﺎي‬ ‫ﺳﺮور‬ Helix Universal Server Developer(s) RealNetworks Stable release 14 / April 14, 2010 Operating system Microsoft Windows 2003, 2008, Linux  RHEL5, Solaris SPARC 10 Type Carrier and Enterprise Class Server License Proprietary Website www.realnetworks.com/helixplatform.aspx
  14. 14. ‫اي‬ ‫رﺳﺎﻧﻪ‬ ‫ﻫﺎي‬ ‫ﺳﺮور‬ Kaltura Fully Open Source Type Privately held Industry Social media Founded 2006 Founder(s) Ron Yekutiel, Shay David, Michal Tsur, and  Eran Etam Headquarters New York, US Services Open Source Video Platform Employees 85 (as of summer 2010)
  15. 15. ‫اي‬ ‫رﺳﺎﻧﻪ‬ ‫ﻫﺎي‬ ‫ﺳﺮور‬ QuickTime Broadcaster Developer(s) Apple Inc. Stable release 1.5.3 / 27 January 2009; 2 years ago Operating system Mac OS X Type Server software License Freeware Website apple.com/quicktime/broadcaster/
  16. 16. ‫اي‬ ‫رﺳﺎﻧﻪ‬ ‫ﻫﺎي‬ ‫ﺳﺮور‬ Steamcast Developer(s) Radio Toolbox Stable release 0.9.75 beta / 19 November 2006 Operating system Unix‐like and Microsoft Windows Type Streaming media License Proprietary Website http://www.steamcast.com/
  17. 17. ‫اي‬ ‫رﺳﺎﻧﻪ‬ ‫ﻫﺎي‬ ‫ﺳﺮور‬ Wowza Media Server Developer(s) Wowza Media Systems Stable release 2.2.3 / December 16, 2010; 9 months ago Operating system Linux, Mac OS X, Solaris, Unix, Windows Type Enterprise and carrier class server  software License Proprietary Website wowza.com/video‐streaming‐server.html

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