Local survey results into how South African bloggers would like to be engaged with by public relations professionals. View the blog post on the results here > http://fleishman.co.za/2012/05/bloggers-speak-out-on-how-prs-stack-up/

1. > FH Blogger Research
> Chris Onderstall 1

2. Objectives
> Understand how bloggers prefer to be
engaged with
> Tailor communications for bloggers
> Build larger, more targeted blogger lists
> Tier bloggers to understand influencers
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3. Blogger Survey
50 bloggers across multiple topic focus areas
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4. Blogs Surveyed
4

5. Do PR professionals communicate
with you regularly?
No
16%
Yes
84%
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6. How do they mostly communicate
with you?
120.0%
100.0%
80.0%
60.0%
40.0%
20.0%
0.0%
Via email Via Twitter Via telephone
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7. What is the best way PR
practitioners should contact you?
100.0%
90.0%
80.0%
70.0%
60.0%
50.0%
40.0%
30.0%
20.0%
10.0%
0.0%
Pick up the It’s best to Send me a Invite me for Don’t contact
phone and email me message on coffee and a me
talk to me Twitter chat
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8. Which assets would help you most in creating
stories for your blog? Please rank in order of
importance
Products to review
Access to
spokespersons
Statistics and
infographics
Good quality
images
Videos
0.00 1.00 2.00 3.00 4.00
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9. When is the best time of day to
contact you?
60.0%
50.0%
40.0%
30.0%
20.0%
10.0%
0.0%
Mornings Lunch time Afternoons before After 5pm but
5pm before 7pm
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10. When is the most convenient time for you
as a blogger to attend events or launches?
80.0%
70.0%
60.0%
50.0%
40.0%
30.0%
20.0%
10.0%
0.0%
Weekday mornings
Weekday afternoons hours in the evenings
After working have the I’m not interested in attending events o
I don’t time to attend events or launches
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11. What is the PR industry getting RIGHT when
engaging with you and other bloggers?
> Timely contact and continuous engagement
> Suitable brand alignments. I got asked to review a tv game, and I
was like, erm what?
> Invitations to events; Providing review and competition copies of
titles; Forwarding press releases and other media
> Good PR doesn't feel like PR, it feels like an opportunity to further
what we do.
> FREEBIES! Bloggers love freebies!
> Something as small as movie tickets for the family is greatly
appreciated! Competitions between bloggers are also fun because
we get to interact with bloggers we may not already know, and it
gives us regular "blog fodder" when we compete with each other.
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12. What is the PR industry getting WRONG when
engaging with you and other bloggers?
> There are not enough good events in Cape Town (Durban)
> Sending content not suitable for us to use. Not including Social
Media links for associated content.
> Inviting me to irrelevant events
> The same co's who send us PR stuff should really consider sending
the advertising our way too
> No free stuff
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13. Analysis
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14. Analysis
> Bloggers want to be treated like tier 1 media, they enjoy
traditional assets like access to spokespersons just as much as
they appreciate digital assets
> Bloggers want content that is unique and adds value to their
readers
> Competitions for readers and advertising on blogs is a great option
for blogs
> Personalised pitches hold weight
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15. Christopher Onderstall
FH Digital
Fleishman-Hillard | Digital. Integrated. Global.
Digital.FleishmanHillard.com
(Telephone) +27 11 548 2035 | (Mobile) + 27 82 873 6952
(Skype) ChrisOnderstall | (Twitter) @Chrisonderstall
(Linkedin) in/christopheronderstall | (Facebook) Chris.onderstall
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