The market is full of CRM apps. However, not all of these apps are worth buying. So what are the features CRM mobile app must have and what features should you consider? Find out below:

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Win Clients and
Influence Markets with
a Mobile CRM APP!
Mobile phones and the apps within are our
soulmates. We connect with them, they know
everything about us and fortunately or
unfortunately, they’re an integral part of our
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world. Not just a part of our personal lives, but
also a professional one. Especially, if the job
entails traveling. As and when mobile apps
gained popularity, businesses of varied sizes
embraced them so that they can get competitive
advantage over their competitors.
Along came CRM apps, and made the whole
aspect of customer relationship management easy
as a walk in the park. They enabled the users to
do everything right from sharing documents with
their colleagues to chatting up with teammates
about the status of a particular client deal. Take a
look at couple of statistics and figures:
• In the year 2018, mobile devices will be a part
of 79% of global internet utility
• By the year 2022, around 43% of global
workforce will go mobile
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These figures are clearly indicative of the fact that
having a CRM Mobile App can help you go places.
With the help of it, you can conduct an array of
activities like marketing, sharing of data while on
the move, making data entries etc.
The market is full of CRM apps and if you are a
business owner, you must have heard about
entrepreneurs investing into a Sugar or SuiteCRM
mobile app. However, not all of these apps are
worth buying.
A CRM mobile app is useful only if it is
compatible with the work setting of the company
and simplifies the usage for its users. So, what are
the features it must have and what features
should you consider? Find out below:
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Device Responsiveness
Approach a company that sells a CRM app and
they will say that their CRM solution works with
different smartphones, operating systems, and
other devices. But it would be wrong to believe it
before checking things out. Sometimes, mobile
devices might have certain features that a
computer doesn’t.
For e.g. The GPS facility. During such times, it is
crucial that you check for the device
responsiveness. If you have a SuiteCRM app and
your sales executives make use of Android
technology on their mobiles, you can invest into a
SuiteCRM mobile App. As most of the CRM
solutions available today work on smartphones or
tablets that powered by Blackberry, iOS,
Windows, and Android, you need to figure out
which one works for you.
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Using a CRM app, you can not only manage your
customers but supervise different aspects of your
business. Now let us find out how to do CRM
apps different departments of business:
• Sales: Using a CRM mobile app, it becomes
easy to share the data swiftly. Not just that, it
also helps you to curb all the administrative
work and enhance the service productivity.
• Marketing: CRM Analytics of a SuiteCRM
Android App create a roadmap for your
potential marketing activities. With a help of
it, you will be able to create marketing
strategies based on social media and other
platforms.
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• Human Resources: When you receive real­
time customer data through CRM apps, you
can get better insights about your service
strength, the number of customers you have
and what their requirements are.
Benefits of a Mobile CRM App
Easy Access to Customer Data
CRM mobile app enables your sales executives to
access client data remotely including latest
interactions and contact history from their mobile
devices.
Shorter Sales Cycle
When you have access to the right data in real­
time, your sales professionals can get back to
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customers promptly and it leads to quicker and
shorter sales cycles.
Boost Productivity
As the sales staff has access to data and
information pertaining to important resources, it
saves their time spent in interacting with the
customers and gathering their data.
Enhanced Insights
As Sales Managers get real­time access to sales
reports shared by the field staff, they can keep
themselves informed about the status of all the
deals. These improved insights lead to better
team­work and efficiency.
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Ask Yourself These Questions Before
Investing into a Mobile CRM
If you want your sales team to handle sales
management, contacts, as well as productivity, it
is important to find the right mobile app. Here’s
how you can go about it:
1.Does It Solve Your Problems?
Finding the right CRM totally depends on what
problems you want it to solve. So, get clarity as to
what exactly you want to achieve and address
and consider your options accordingly.
2.Is It Compatible with Your Potential
Business Plan?
Knowing where you are with your business right
now is fine. But you also need to think about the
future.
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If your business is likely to grow, go for a CRM
that can adapt with your business easily.
3.What Areas Can Benefit Out of It?
Choose a solution which benefits multiple
departments of your business and simplifies the
way you work by linking different aspects right
from marketing and sales to production and
delivery.
4.Can You Get Personalized Insights?
A CRM system can provide you with figures and
graphical representations of your business. This
way you can know whether or not you are on the
right path, get tips for further progress, and
create future benchmarks.
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