The community association management industry has experienced a lot of changes this past year. To better understand how the market has adapted, the top challenges businesses have faced, and how they are preparing for the future, AppFolio surveyed community association management professionals. Join us for a webinar to discover the key findings and to get a pulse on the industry. During the event, you’ll learn how you can leverage the data to fine-tune your business strategy to stay successful in 2022.

1. 1 2022 © AppFolio, Inc. Confidential
Survey results
revealed:
Challenges & priorities in association management

2. 2 2022 © AppFolio, Inc. Confidential
#APPFOLIOCHAT
#IHEARTAPPFOLIO
Follow us
@AppFolio
@AppFolio
Facebook.com/appfolio
Questions or Comments?
Tweet: @AppFolio | #AppFolioChat

3. 3 2022 © AppFolio, Inc. Confidential
Agenda
NEW
Introduction
Data + Findings
Top Challenges
Space for What Matters
Wrap Up + Q&A
01
02
03
04
05

4. 4 2022 © AppFolio, Inc. Confidential
A year of change
Rapid tech acceleration has led to new
and changed behaviors in the market.
Questions we asked
How have management companies
adapted?
What are their top challenges?
How are they preparing for the future?
Introduction:
Understanding the Market

5. 5 2022 © AppFolio, Inc. Confidential
2021 © AppFolio, Inc. Confidential
Survey
demographics
Source: 2021 AppFolio CA Industry Report
5
Introduction
By professional role

6. 6 2022 © AppFolio, Inc. Confidential
2021 © AppFolio, Inc. Confidential
6
Source: 2021 AppFolio CA Industry Report
By number of associations under
management
Survey
demographics
Introduction

7. 7 2022 © AppFolio, Inc. Confidential
2021 © AppFolio, Inc. Confidential
Use of
technology
7
Source: 2021 AppFolio CA Industry Report
49.2%
Using current tech solutions for 3+
years

8. 8 2022 © AppFolio, Inc. Confidential
2021 © AppFolio, Inc. Confidential
Level of
satisfaction
8
Source: 2021 AppFolio CA Industry Report
28.6%
Dissatisfied or neutral with their tech
solution(s)

9. 9 2022 © AppFolio, Inc. Confidential
2021 © AppFolio, Inc. Confidential
9
Source: 2021 AppFolio CA Industry Report
Communication
21%
Meeting customers’ needs and
expectations
17%
Manual/outdated processes
15.8%
Top 3 business
challenges

10. 10 2022 © AppFolio, Inc. Confidential
2021 © AppFolio, Inc. Confidential
10
Source: 2019 AppFolio Homeowner Survey
40%
Said their management companies are unresponsive
50%
Said their boards are unresponsive
Homeowner
perceptions

11. 11 2022 © AppFolio, Inc. Confidential
2021 © AppFolio, Inc. Confidential
11
Source: 2021 AppFolio CA Industry Report
83.6%
Plan to adopt new technology in the next 12 months
Looking toward
the future

12. 12 2022 © AppFolio, Inc. Confidential
12
Nat Kunes
Senior Vice President, AppFolio
“Technology was gaining traction before the
pandemic, and the acceleration of tech adoption is
going to continue to rise, even when our
environment starts to feel a little more ‘back to
normal.’ The reason? Technology does not just
support quick business pivots – it is a foundational
element for future business resiliency.”

13. 13 2022 © AppFolio, Inc. Confidential
2021 © AppFolio, Inc. Confidential
What do you need
space for?
13

14. 14 2022 © AppFolio, Inc. Confidential
cassandra.becker@appfolio.com
Product Marketing Manager, AppFolio
Cassandra Becker
Presenter

15. 15 2022 © AppFolio, Inc. Confidential
Thank you
To learn more about AppFolio’s community association
management software, please visit us at:
appfolio.com/associations