This complimentary webinar with online rental expert, Pierre Calzadilla, (Manager of Trulia Rentals) to provide you with tips and insider information on understanding the Modern Renter. Attendees learned the latest trends that are driving todays rental market and provided some best practices on what renters are looking for and how they are thinking.

1. Today’s Renter

2. AppFolio
Complete Solution Includes:
Web-BasedPropertyManagementSoftware
• Property management and accounting
• Online rent collection (free)
• Prospect / guest card tracking
• Marketing
• Website
• Payment processing
• Online applications
• Resident Screening
So You Run A More Successful Business

3. Grace Hill
• Leading Education Provider
• Apartment-Industry
Specific Training
• Vision Learning
Management System (LMS)
• www.gracehilllearning.com

4. Pierre Calzadilla
National Manager - Trulia Rentals
Presented by:

5. Trulia
31
million users
8
top rated apps
89%
of users are 25+
51%
Earn over $75K

6. Agenda
3 trends shapingtoday’s renter
- Are you a part of this changingdynamic?
4 tips to engagetoday’s renter
Insightinto how and when theysearch for their next home.
5 Ways to PreventRental Fraud
- Putthese tipsimmediatelyinto use.
Bonus:Trulia ConsumerSurveyResults
- Pollingquestions– do you knowyour renter?
- Mixed into the presentation

7. Poll: Mobile Renter Survey
After price,locationand size,whatfeature matters most?
• Laundry
• Parking
• Pets
• Schools

8. 3Trends
Rental
Shaping our
Market

9. 59% 32%
Poll: Trulia Renter Survey
Whichdo they prefer?

10. Top Trends

11. By 2013, there will be more
mobile devices….
….than people.
Source:Cisco2013

12. Survey: How often do you use your devices?
98% of renters used their mobile device
at least once a week in their home search

13. Employment & Credit Matters
Credit,and employment drive rentals

14. The Sharing economy
“Why own?”

15. 4Ways
With todays
to connect
Renter

16. Be where it matters
Craigslist
Trulia
Social Sharing
Mobile
✔
✔
✔
✔

17. Keywords
+
+
Stand Out
Images

18. Mobile lead alerts
Prepared responses
Open houses
Video tours
Use tools for efficiency
✔
✔
✔
✔

19. Socially Empowered
• Local Keywords
• Promoting Events
• Sharing local happenings
• Break out of Real Estate…
Contentis key

20. Poll: Trulia Renter Survey
Whichwoulda renterbe most likely to do?
• Complete an application
• Pay rent
• Place a deposit
• Request a service call
• Credit application

21. Takeaways
MobileMatters TREMENDOUSLY
Doyou have astrategy?
Your future residents and landlords are here –are you?
Meet them ontheir level.

22. 5Ways
Rental
to Prevent
Fraud

23. Prevent Fraud:Alerts
Address
Frequency
Any e-mail

24. Prevent Fraud: Bury the address

25. Setting Up Secure Direct Feeds
Includes:
- Autodailyupdate
- Companyname
- Unlimitedphotos
- Leadform
- Mobile
- Higherranking
- Websitelink
- Profilecreation
- andmore

26. Prevent Fraud: Protect Photos
Watermarking Options:
VisualWatermark.com
- Greatforbulkwatermarks
Powerpoint
- “saveas”jpeg
The “Impression”App
-iPhone,etc.

27. Prevent Fraud: Research Your Renter
Places where real people
hang out

28. Poll: What matters most?
Mobile Renter Search Behavior
Ranks of Most
important Features
1 – Photos
2 – Exact address
3 – Description
4 – phone number
5 – List of amenities
Which feature do you care
most about when looking
at your next place to live?
- Descriptions
- Photos
- Phone #
- Amenities
- Exact Address

29. S M T W Th F Sa
6pm
Bonus: When does peak usage occur?

30. Questions?
You can also find us online:
Pro.TruliaBlog.com
Facebook.com/Trulia
Twitter: @TruliaRentals and @NYPierre