With AppFolio Campaigns you can market unit types for multi-family and student housing properties. This enables you to advertise a unit type on your listings, as well as collect guest cards and take applications, without needing to specify the exact unit

2. Introduction
Presentation Team
Kenna Edwards, Diane Jubelt, Todd Smith
Webinar Length
Approximately 45 Min
Content
AppFolio Campaigns

3. Please Ask Questions Anytime!
Use the Questions section
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5. Agenda
• Feature Overview & Notes
• Unit Types
• Campaigns
• Tips & FAQ's

6. Polling Feedback
Do you currently have unit types setup on your MFR
properties?
• Yes
• Some
• No
• Not Sure
• What’s a Unit Type?

8. Overview
Quickly and easily market a unit type (1 bed / 1 bath, 2 bed / 1.5 bath,
etc.) for multi-family and student-housing property types
• Enables Continuous Marketing
• Designed for Multi-Family & Student Housing
• Works with Unit Types Feature
• Can Include Campaign Specific Details
• Guest Card and Application Integration
• Run Multiple Campaigns Simultaneously

10. Unit Types Overview
• With AppFolio Unit
Types feature you are
able to establish a unit
template to quickly add
multiple units to a
property and modify
information on multiple
units at one time
• Unit Types also
support AppFolio
Campaigns
functionality to enable
marketing of Unit
Types without the need
to have a specific unit
open for marketing

11. Unit Type Notes
• Only available on MFR and Student
Housing type properties
• Can specify a great number of details
that will apply to all units of that type - #
of bedrooms, bathrooms, etc.
• Can provide standardized marketing
information for the unit type
• Can provide standardized marketing
images for the unit type

12. Setting Up Unit Types
• Available as a Task
Pane task
• Two step process:
1. Create the unit type
and marketing
information
2. Add images

14. Create a Campaign
• Once you have your
Unit Types established
for the property you
wish to create
campaigns for you are
able to begin creating
campaigns
• Created using Task
Pane link while viewing
the Unit Type page
• Fill in Campaign Details
– default details will be
included from Unit Type
details, can change and
edit as needed

15. Post a Campaign
• Once you have created
your Campaign it is
ready for posting
• Can post to your
website or the Internet
• Campaigns appear to
the viewer like any
other posting

16. Edit a Campaign or Unit Type
• At anytime you may
update the details of a
campaign using the
Edit Campaign function
• You may also edit the
underlying unit type
using the Edit Unit
Type option

17. Campaign Guest Cards
• The Campaigns
feature integrates with
AppFolio Guest Cards
• Campaign-based guest
cards are not related to
any specific unit when
they come in
• Once received in
AppFolio you may use
a campaign-based
guest card just like a
normal guest card to
track activity, record
showings, send an
application, etc.

18. Campaign Applications
• The Campaigns feature
integrates with AppFolio
Online Applications
• Campaign-based applications
are associated to a campaign
rather than a specific unit
• Once received in AppFolio
you may use a campaign-based
application just like a
normal guest card to view
applicant details, conduct a
screening, etc.
• Please Note: You will need to
select a unit on a rental
application before you will be
able to use the “Convert to
Tenant” task.

19. Unpost or End a Marketing Campaign
• At any point when
appropriate you can
Unpost your marketing
campaign
• This removes it from
online but keeps it on
the vacancies tab
• At any point when
appropriate you can
End your marketing
campaign
• This removes it from
online and from
within the system

22. Tips
• Fill in / build out all the details possible on the unit type
to have the most comprehensive listing possible when
published online – Marketing description, unit details,
photo’s
• Use a specific title in the Campaign to help you identify
what is unique about it – Fall promotion, rent for 12
months and get a discount, etc.

23. Summary
• Feature Overview & Notes
• Unit Types
• Campaigns
• Tips & FAQ's

24. Polling Feedback
When will you start your first campaign?
• Today
• This Week
• This Month
• Not Sure
• Won’t Work for Me

25. More Info
Help File Community Forum
help.appfolio.com Click Forums Link
Support Team

26. More Info: help.appfolio.com > “Campaigns”