43% of employees are using personal devices for work, according to 451 Research. The Gartner Group predicts that by 2015 mobile app development projects will outnumber native PC projects by a ratio of 4-to-1. It’s likely your company is already in a BYOD world, whether you’re aware of it or not. If you haven’t been already, you will be asked to develop the business case for supporting BYOD within your company. What are the costs and savings of BYOD for the enterprise? How do you best empower your employees to choose their own tools to get their job done? How can you measure ROI through technology adoption, increased employee productivity and satisfaction, and reduced IT support? Watch Cimarron Buser, VP of Business Development at Apperian, as he walked you through how to make your case for BYOD.

1. Apperian
.............................................. presents ..............................................
Developing the
Business Case
for BYOD
BYOD can increase ROI
@APPERIAN #BYOD @CIMARRONB
Wednesday, August 8, 12 1

2. CIMARRON BUSER
VP BUSINESS DEVELOPMENT
CBUSER@apperian.com
“BYOD is part of a new trend in
enterprise IT called ‘systems of
engagement’, that are oriented
towards communication and
collaboration capabilities.They remind
people of their consumer
experiences.”
Source: The Paradox of Enterprise Mobility
–
Geoffrey Moore, author, speaker, and business advisor (http://paradoxofenterprisemobility.com)
Wednesday, August 8, 12 2

3. @APPERIAN
#BYOD
@CIMARRONB Key to Costs and Savings of BYOD?
- Understand IT Manager Outcomes
•Authenticate the user
•Protect the data (at rest and in transit)
COSTS AND SAVINGS
•Allow only authorized devices to access corporate resources
- User Adoption & Empowerment
•Bring your own kit (pure BYOD, COPE, hybrid)
•When IT says “no” you’re less secure, not more secure
•Policies that make sense to IT and workers
- Apps that increase Productivity
High ROI Apps - (More about this later!)
Wednesday, August 8, 12 3

4. @APPERIAN
#BYOD
@CIMARRONB
BYOD ROI: INCREASE REVENUE AND COST SAVINGS
VERSUS COST AND RISK
THE CONTEXT OF ROI
Source: The Enterprise Mobility Foundation
(http://www.theemf.org)
Wednesday, August 8, 12 4

5. @APPERIAN
#BYOD
@CIMARRONB
HIGH ROI APPS WHAT HIGH ROI APPS ARE BEING BUILT TODAY?
Sales
Operations
General
Productivity
Service
Delivery
Wednesday, August 8, 12 5

6. @APPERIAN
#BYOD
@CIMARRONB WHAT HIGH ROI APPS ARE BEING BUILT TODAY?
Configurators
Sales Wizards
Product Demos
Pricing Tools
Order Placement
HIGH ROI APPS
Sales CRM
Operations Sales Call Management
Wednesday, August 8, 12 6

7. @APPERIAN
#BYOD
@CIMARRONB WHAT HIGH ROI APPS ARE BEING BUILT TODAY?
Corporate Directory
“Social” Tools for Team
Process Digitization
Measurement & Reporting
Engineering & Testing Tools
HIGH ROI APPS
General Training Delivery
Productivity Knowledge Management
Wednesday, August 8, 12 7

8. @APPERIAN
#BYOD
@CIMARRONB WHAT HIGH ROI APPS ARE BEING BUILT TODAY?
Business to Business Apps
Service at the Point of Contact
Self Service CRM
May require:
HIGH ROI APPS
Service API/SDKs/Web Services
Delivery App Policies
Wednesday, August 8, 12 8

9. @APPERIAN
#BYOD LIFECYCLE OF APPS:
@CIMARRONB
COST OF APPS COST OF Creating, Deploying and managing
Build vs. Buy Central vs. Decentralized Corporate vs. Individual
Development IT/Mobility End Users
Templates and examples Lifecycle management Self-Service
Enterprise SDK and tools App policies “on the fly” Intuitive Interface
Cloud (content delivery) User role based access Rating, Commenting
Pilot and beta support Reporting and tracking Social (Crowd Sourcing)
Wednesday, August 8, 12 9

10. @APPERIAN
#BYOD
@CIMARRONB ROI Example: INCREASING SALES PRODUCTIVITY
User Research
Field Operations
Crowd Sourcing Sales
Voice of the
field
ROI FOR SALES OPS
BUSINESS VALUE
Sales Mobility • Increased productivity
- Distribution • More time in field
- Business Processes & Requirements- - Awareness
- User Needs & Preferences • Less time on admin tasks
- “Single Voice” to IT Team
- Training • Faster time to revenue
Sales IT
App Developers
Wednesday, August 8, 12 10

11. @APPERIAN
#BYOD
@CIMARRONB ROI: INCREASING SALES PRODUCTIVITY
Cost:
Mobile Sales App Build ($250k/year)
App Catalog
IOS Users
+ App Maint ($50k/year)
IOS Devices + Lifecycle ($100k/year)
Savings:
ROI FOR SALES OPS
- 30 min time savings / day
- Deal close time shorten
-- from 7 days to 1.5 days
Calculate ROI
-- more sales/month/rep
-- deal time acceleration
-- better cash flow
- Estimated $5MM value
or 10X + ROI
But NEED employees!
To install, use and
enjoy app!
Wednesday, August 8, 12 11

12. @APPERIAN
#BYOD
@CIMARRONB Final Words ON BYOD...
• Acknowledge that BYOD is happening and leverage the
shift to your business' advantage
• Balance the business appetite for risk with desire to
provide employee satisfaction
• Create collaboration between the IT organization that
are good at systems of record with new IT good at
systems of engagement
FINAL WORDS
• Listen to your users, especially on what apps can
increase productivity; ultimately, adoption of business
apps is key to success and ROI
Wednesday, August 8, 12 12

13. Developing the
Business Case for BYOD
@APPERIAN #BYOD @CIMARRONB
Wednesday, August 8, 12 13