Applications drive business success. AppDynamics with Business iQ provides crucial visibility into the business health of apps, and contextual detail into every customer and how each release is performing from a commercial perspective. Be inspired with the key use cases for Business iQ.
3. AppDynamics is
now part of Cisco.
COMPANY CONFIDENTIAL 3
53%
will abandon app if it takes
longer than 3 seconds to load
Google, Sept 2016
How does your app stack up against
the new user expectation bar?
Do you know what our
busiest bank branch is in
the UK? It’s our mobile app
on the 7:15 am train to
Paddington.
Application loyalty
is the new brand loyalty
4. AppDynamics is
now part of Cisco.
Application
Insights
Response times are rising, but we don’t
know how that’s impacting our customers.
Business
Insights
Conversion rates are dropping
rapidly, but we don’t know why.
COMPANY CONFIDENTIAL 5
5. AppDynamics is
now part of Cisco.
Know
Why
The new payment processing API is
performing slowly for loyalty customers.
Know
What
Conversion rates
are dropping rapidly.
COMPANY CONFIDENTIAL 6
6. AppDynamics is
now part of Cisco.
OptimizeIdentify
What happens if we focus on
improving the performance of this
credit check transaction?
We could process 20 additional loan
approvals per hour, adding $1.2M
in revenue.
COMPANY CONFIDENTIAL 7
7. Business Transactions
Log In Add to Cart Transfer Funds Play Video Book Flight
Business Metrics
Revenue Conversion Segmentation User Journey
Metrics and Events
Network Throughput, Latency, TCP Loss
CPU, Memory, Disk, Garbage Collection
Average Response Time, Errors, Load
Business Outcomes
Mortgages
Approved
Insurance
Policies Issued
8 COMPANY CONFIDENTIAL
Single Version of Truth + Real Time
8. AppDynamics is
now part of Cisco.
Mike Smith
Platinum Customer
London
Travel Airways API
Total Cost $1,800
Real time
Business
Monitoring
Move Fast,
Follow Everything &
Focus on What Matters Most
— Automatically
Collected
— Fully Correlated
— Ready for Real-Time
Insights
Business iQ
CONFIDENTIEL 9
9. AppDynamics is
now part of Cisco.
BiQ Use Case Examples
Release ValidationBusinessHealth Segment HealthUser Journey
End to end business process monitoring
CONFIDENTIEL 10
SLA Management
Erwan’s notes:
Spent too much time on slide (17mn)
Work your speaker notes, you’ll have 3 screens only you can see on D Day (1 for the slides people will see on the big screen, 1 for countdown, 1 for your speaker notes)
Application Loyalty ≠ Having a better app than your competitors
It’s about having a good experience
Comparing with other good apps
Customers will leave if you are not good enough
Theme "Becoming an Agent of Transformation"
Need Real Time Analysis
Need to tie Business to Application to provide context to make good decisions
10 issues, 2 impacting customers, 1 impacting £, which ones should you tackle first?
Move Faster to improve the business performance
Theme "Becoming an Agent of Transformation"
Need Real Time Analysis
Need to tie Business to Application to provide context to make good decisions
10 issues, 2 impacting customers, 1 impacting £, which ones should you tackle first?
Move Faster to improve the business performance
Understand WHAT is happening in real time in business language
WHY is it happening?
Is it Tech?
When you bring together Application and Business Insights you are sitting on a gold mine of info no one else has in your companies
You can see stuff they can’t, you can make proposals”
to NOW identify OPPORTUNITIES
Giving me that ‘real time’ needle in the hay stack that no one else can offer.
I know that if I can improve the performance of this specific transaction……it will help drive additional loan approvals
Reactive --> Proactive
There is a massive amounts of data.
How do I abstract from this data so that it’s valuable.
Data --> User Impact
User Impact --> Context of Problem
Context of Problem --> Impact on Business
Reactive
Proactive
How do we do it?
Collect Everything
Corralate Everything
Create the right real time view
What should that look like?
6 Catagories
Number 4 - Release Validation
- Invested 2m in new release
- Is it better or Worse?
- Was it worth it?
- Did it improve conversion?
At the bottom
- What good is a quick End User Experience online if it wasn't great end to end?
- How long did it take from the customer clicking 'order' to delivery?
- Requires insights from multiple apps and sources
They do WHAT
We do WHAT & WHY
we collect very rich data, we can feed into existing BI / data lakes for monger term / broader context analysis
We focus on real time operational monitoring of your digital bizz (they are after the fact and not on the WHY)
Demo 1:
Health funnel not saved & displayed
5mn so that more meaningful to bizz (avg view, not deal by deal)
Demo 2:
Release validation: prove bizz that time & £ were well spent, conversion doubled. Guess what’s gonna happen when you’ll come back and ask budget for vnext?
Canary release devops context
Demo 3:
Why log: since manual work (underwritting) commited into another tool we have access to the logs