Any company creating mobile apps today faces an important decision: NATIVE or HTML5? Each has its advantages, but choosing the wrong one could be costly.

1. MAY
THE BEST
APP WIN
vs
MOBILE DEVELOPMENT

2. Any company creating mobile apps today faces an important decision
NATIVE or HTML5?
Each has its advantages, but choosing the wrong one could be costly
NATIVE APP HTML5 APP
A device-specific program tailored to a
mobile device and its associated operating A web-based program designed to run on
system, such as iOS or Android. any mobile device via a browser.

3. 1.25 MILLION APPS TODAY
650k iOS
Only 6% of apps (75,000 out
of 1.25 million) targeted for
development in HTML5*
500k Android
94% native
100k Microsoft
*according to Appcelerator/IDC’s Q2 2012 survey

4. USER EXPERIENCE PERFORMANCE FRAGMENTATION MONETIZATION SECURITY
AVAILABILITY OF CROSS-PLATFORM TIMELINESS OF NEW UPDATES AND
PROGRAMMING EXPERTISE DEPLOYMENT COSTS OS INNOVATIONS DISTRIBUTION CONTROL

5. ONLY NATIVE APPS CAN DELIVER THE BEST USER EXPERIENCES,
LEVERAGING THE FULL CAPABILITIES OF THE DEVICE AND OS
TO OFFER INNOVATIVE WAYS OF DOING THINGS.
The biggest mistake we made as
a company was betting too much
HTML5 on HTML5 as opposed to native. DO YOU WANT
advocates believe It just wasn’t ready. “GOOD ENOUGH”
the user experience OR DO YOU WANT
today is “good THE BEST?
enough.”
— Mark Zuckerberg, Sep. 2012

6. accounts tied to credit cards
paid out to developers
HTML5 LACKS AN APP STORE-TYPE MONETIZATION
MODEL. NO MARKETPLACE = FEWER DEVELOPERS.

7. Native apps require a new build-out for every platform.
HTML5 offers the promise of “write once, run anywhere”
— but that promise is not a reality today.
DIFFERENT TYPES OF BROWSER INTERPRETATIONS
OF HTML5 MAKE “write once, run anywhere”
MORE LIKE “write once, optimize everywhere.”

8. HTML5 gives developers complete control of distribution and
lets them deliver apps directly to users via browsers, rather
than putting them behind a third-party wall like an app store.
THIRD-PARTY CONTROL, HOWEVER, LEADS TO FASTER INNOVATION
IOS GETS AN ANNUAL NEW RELEASE MEANWHILE, HTML5 HAS TAKEN FIVE
AND ANDROID FEATURES MULTIPLE YEARS TO BE RATIFIED BY THE W3C.
NEW RELEASES EVERY YEAR.

9. HTML5 SOURCE CODE IS MUCH EASIER TO ACCESS AND CORRUPT.
DATA AT REST (CACHED) CAN BE SECURED AND
ENCRYPTED IN NATIVE APPS - BUT NOT HTML5 APPS.
DATA IN TRANSIT (DOWNLOADING AND UPLOADING)
CAN BE SECURED IN BOTH NATIVE AND HTML5 APPS,
BUT SECURING HTML5 DATA COMPROMISES SPEED.

10. WHEN YOUR USERS DON’T WANT
TO DOWNLOAD AN APP
WHEN YOUR INFORMATION IS
CONSTANTLY UPDATING
WHEN YOU DON’T WANT APPLE OR GOOGLE
STANDING IN YOUR WAY

11. WHEN YOU WANT THE BEST
USER EXPERIENCE
WHEN YOU WANT TO MONETIZE
YOUR APP
WHEN YOU WANT YOUR DATA
TO BE SECURE

12. http://bit.ly/VChQ8v
TO LEARN MORE ABOUT APPCELERATOR’S MOBILE DEVELOPMENT
PLATFORM TO BUILD AND MANAGE CLOUD-CONNECTED NATIVE
APPS ACROSS MULTIPLE DEVICES, VISIT