Shear Madness: A company dedicated to making haircuts unique, fun and special for kids.

1. 9/29/11 Allison Porterfield 1

2. Introductions
• Allison Porterfield
– Senior at Blue Valley Northwest
– Project lead
– Graphic design major
– Interests
– Extracurricular Activities
10/26/11 Allison Porterfield 2

3. The Client
• Shear Madness:
– A company
dedicated to making
haircuts unique, fun
and special for kids.
– First haircut through
first date
• Free Haircut Friday
• Facebook/Twitter
• Mailchimp
Newsletter
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4. Overview
• Details about the client’s requests
– Objective: To increase customer base
through social networking.
– Target Audience: Parents of young
children. Specifically mothers in their 30s.
– Message: Giving haircuts a fun
environment that kids will enjoy.
– Rationale: Continue with Free Haircut
Friday, show Shear Madness’s personality
through social networking and redo their
current strategy for Twitter.
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5. Deliverables
What they were using…
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6. Competitors
http://www.greatclips.com/
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7. Competitors
http://www.sugarspicekids.com/
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8. Competitors
http://www.justforhairsalon.com/
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9. Free Haircut Friday
Aubrey Illig
10/21/2011 9
Allison Porterfield

10. Aubrey Illig
10/21/2011 10
Allison Porterfield

11. 10/26/11 Allison Porterfield 11

12. Project Plan/Timeline
Monthly Mailchimp
Weekly Free Haircut (first issue by October
Fridays 5th)
Reconstruct Twitter Following October
background/strategy 20, post discussion
by October 20th, 2011 starters via Twitter 3-4
times a week.
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13. Shear Madness Social Networking
Shear Madness Twitter
Shear Madness Facebook
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14. Competitor Research
http://www.greatclips.com/
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15. Mailchimp
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Allison Porterfield

16. Compare
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17. Email Newsletter

18. 10/26/11 Allison Porterfield 18

19. Checklist/Timeline
Weekly Free Haircut Monthly Mailchimp
Fridays (first issue by October
(sent by Wednesday 5th)
to client)
Reconstruct Twitter Following November
background/strategy 1st, post discussion
by November starters via Twitter 3-4
1st, 2011 times a week.
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20. Any Questions?
THANK YOU
for your time!
20