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Digital is Now: How the Market has Changed
(and what to do about it)
Leaders
Top 50% using
Apps, data
analytics, APIs
Laggards
Bottom 50% using
Apps, data
analytics, APIs
Leaders
Top 50% using
Apps, data
analytics, APIs
Laggards
Bottom 50% using
Apps, data
analytics, APIs
Bringing New Products
& Services to Market
Market Share
Gross Revenue
Customer or
partner satisfaction
Margin
Leaders
Top 50% using
Apps, data
analytics, APIs
Laggards
Bottom 50% using
Apps, data
analytics, APIs
0 25 50 75 100
Leaders 1.5X more likely to have outperformed
peers
% of companies reporting any type of outperformance
Bringing New Products
& Services to Market
Market Share
Gross Revenue
Customer or
partner satisfaction
Margin
Bringing New Products
& Services to Market
Market Share
Gross Revenue
Customer or
partner satisfaction
Margin
0 25 50
Leaders
Top 50% using
Apps, data
analytics, APIs
Laggards
Bottom 50% using
Apps, data
analytics, APIs
2.5X more likely to have strongly outperformed
peers
% of companies reporting strong outperformance
6©2015 Apigee. All Rights Reserved.
2015 2020
7.1B People 7.7B People
2010
6.9B People
7©2015 Apigee. All Rights Reserved.
2010 2015 2020
6.9B People 7.1B People 7.7B People
8©2015 Apigee. All Rights Reserved.
2010 2015 2020
<1B Devices 4B Devices 30B Devices
6.9B People 7.1B People 7.7B People
9©2015 Apigee. All Rights Reserved.
2010 2015 2020
<1B Devices 4B Devices 30B Devices
6.9B People 7.1B People 7.7B People
<2B TB Data 10B TB Data 40B TB Data
10©2015 Apigee. All Rights Reserved.
Devices
People
TB Data
11©2015 Apigee. All Rights Reserved.
Devices
People
TB Data
12©2015 Apigee. All Rights Reserved.
Devices
People
TB Data
13©2015 Apigee. All Rights Reserved.
14©2015 Apigee. All Rights Reserved.
Feel
negatively
about
Smartphone
s
2%
15©2015 Apigee. All Rights Reserved.
Feel
negatively
about
Apps
3%
Feel
negatively
about
Smartphone
s
2%
16©2015 Apigee. All Rights Reserved.
Believe they
have
personally
witnessed an
Alien
Spacecraft
10%
Feel
negatively
about
Apps
3%
Feel
negatively
about
Smartphone
s
2%
Chris Hewertson
CTO
Glh Hotels
Jim Bailey
Global Managing Director,
Accenture
Ben Kepes
Lorem ipsum dolor sit amet
Bryan Kirschner
Director, Apigee Institute, Apigee
Digital Is Now: How the Market has Changed
(and what to do about it)
Diversity Limited
Moderator

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Digital is Now:How the Market has Changed

  • 1. 1 Digital is Now: How the Market has Changed (and what to do about it)
  • 2. Leaders Top 50% using Apps, data analytics, APIs Laggards Bottom 50% using Apps, data analytics, APIs
  • 3. Leaders Top 50% using Apps, data analytics, APIs Laggards Bottom 50% using Apps, data analytics, APIs Bringing New Products & Services to Market Market Share Gross Revenue Customer or partner satisfaction Margin
  • 4. Leaders Top 50% using Apps, data analytics, APIs Laggards Bottom 50% using Apps, data analytics, APIs 0 25 50 75 100 Leaders 1.5X more likely to have outperformed peers % of companies reporting any type of outperformance Bringing New Products & Services to Market Market Share Gross Revenue Customer or partner satisfaction Margin
  • 5. Bringing New Products & Services to Market Market Share Gross Revenue Customer or partner satisfaction Margin 0 25 50 Leaders Top 50% using Apps, data analytics, APIs Laggards Bottom 50% using Apps, data analytics, APIs 2.5X more likely to have strongly outperformed peers % of companies reporting strong outperformance
  • 6. 6©2015 Apigee. All Rights Reserved. 2015 2020 7.1B People 7.7B People 2010 6.9B People
  • 7. 7©2015 Apigee. All Rights Reserved. 2010 2015 2020 6.9B People 7.1B People 7.7B People
  • 8. 8©2015 Apigee. All Rights Reserved. 2010 2015 2020 <1B Devices 4B Devices 30B Devices 6.9B People 7.1B People 7.7B People
  • 9. 9©2015 Apigee. All Rights Reserved. 2010 2015 2020 <1B Devices 4B Devices 30B Devices 6.9B People 7.1B People 7.7B People <2B TB Data 10B TB Data 40B TB Data
  • 10. 10©2015 Apigee. All Rights Reserved. Devices People TB Data
  • 11. 11©2015 Apigee. All Rights Reserved. Devices People TB Data
  • 12. 12©2015 Apigee. All Rights Reserved. Devices People TB Data
  • 13. 13©2015 Apigee. All Rights Reserved.
  • 14. 14©2015 Apigee. All Rights Reserved. Feel negatively about Smartphone s 2%
  • 15. 15©2015 Apigee. All Rights Reserved. Feel negatively about Apps 3% Feel negatively about Smartphone s 2%
  • 16. 16©2015 Apigee. All Rights Reserved. Believe they have personally witnessed an Alien Spacecraft 10% Feel negatively about Apps 3% Feel negatively about Smartphone s 2%
  • 17. Chris Hewertson CTO Glh Hotels Jim Bailey Global Managing Director, Accenture Ben Kepes Lorem ipsum dolor sit amet Bryan Kirschner Director, Apigee Institute, Apigee Digital Is Now: How the Market has Changed (and what to do about it) Diversity Limited Moderator

Notas do Editor

  1. We divided Overall, across 5 Market Performance outcomes, Digital Leaders are more likely to outperform than Digital Laggards - about 1.5X more likely to outperform, 2X-3X more likely to strongly outperform (the line below the break) N=1,321 companies with over $500M USD annually in revenue
  2. We divided Overall, across 5 Market Performance outcomes, Digital Leaders are more likely to outperform than Digital Laggards - about 1.5X more likely to outperform, 2X-3X more likely to strongly outperform (the line below the break) N=1,321 companies with over $500M USD annually in revenue
  3. We divided Overall, across 5 Market Performance outcomes, Digital Leaders are more likely to outperform than Digital Laggards - about 1.5X more likely to outperform, 2X-3X more likely to strongly outperform (the line below the break) N=1,321 companies with over $500M USD annually in revenue
  4. We divided Overall, across 5 Market Performance outcomes, Digital Leaders are more likely to outperform than Digital Laggards - about 1.5X more likely to outperform, 2X-3X more likely to strongly outperform (the line below the break) N=1,321 companies with over $500M USD annually in revenue