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WordPress
   Themes + Plugins
               a Data Story
#PressNomics                  @prstrends
George Ortiz
               Founder @prstrends

#PressNomics                        @prstrends
270,000
    WordPress Sites & Growing

#PressNomics              @prstrends
928
               Developers

#PressNomics                @prstrends
Understanding the
      Ecosystem
#PressNomics      @prstrends
65  %
       Average abandonment
       percentage for themes
#PressNomics              @prstrends
43  %
       Average abandonment
       percentage for plugins
#PressNomics               @prstrends
Why the Difference?

#PressNomics     @prstrends
You loose 20% of
       visitors with each step.

#PressNomics                 @prstrends
Ways to Improve

#PressNomics       @prstrends
Make Updates
          Painless
#PressNomics       @prstrends
Focus on making a
      simple UX with minimal
              steps.

#PressNomics              @prstrends
PressTrends.me - Feedback UX
Include dummy data.


#PressNomics               @prstrends
Low Abandonment
   = Revenue
#PressNomics   @prstrends
WooCommerce - Extensions
Easy Digital Downloads - Extensions
7
               Average Plugins

#PressNomics                     @prstrends
PressTrends.io Dashboard
The top plugins still
    most widely used are
    SEO/Analytics related.
#PressNomics           @prstrends
PressTrends.io Dashboard
Build Partnerships
   based on Usage
#PressNomics     @prstrends
32
           Average Posts
         Published Per Month
#PressNomics               @prstrends
57
                %
  of posts receive comments

#PressNomics           @prstrends
84  %
     of sites have less than 50
     posts and 50 comments.
#PressNomics                @prstrends
We’re slowly moving
  towards data-driven design

#PressNomics            @prstrends
How Does WordPress
         currently perform?

#PressNomics              @prstrends
43    %
               average spam rate

#PressNomics                       @prstrends
50   %
         average bounce rate

#PressNomics               @prstrends
0:08
               average load time

#PressNomics                       @prstrends
We know which themes
        perform the best.

#PressNomics            @prstrends
Olya by WooThemes - Lowest load time among photography themes
Photocrati - Lowest bounce rate among photography themes
We’re already delivering
        these to users as
           suggestions.

#PressNomics                @prstrends
PressTrends.me - Suggestions
Are you developing with
           these in mind?

#PressNomics               @prstrends
WordPress
   Themes + Plugins
               a Data Story
#PressNomics                  @prstrends

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WordPress Themes & Plugins: a Data Story

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