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Holistic marketing concept of infosys

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Holistic marketing concept of infosys

  1. 1. HOLISTIC MARKETING CONCEPT OF INFOSYS
  2. 2. ABOUT THE COMPANY Infosys Technologies Ltd is an information technology (IT) Services. Company founded in Pune, (India) in 1981 by N. R. Narayana Murthy and six of his colleagues. It operates nine development centers in India and has over 30 offices worldwide. Infosys is India second largest outsourcing company with more than $4 billion in annual sales. It provides software development and engineering through a network of development centers in Asia, Europe, and North America.
  3. 3. STRATEGIC VISION "ALWAYS BELIEVE IN DOING UNUSUAL STUFF, AND THEREBY BE IN A POSITION TO SECURE OUR FUTURE AND GROWTH".
  4. 4. HOLISTIC MARKETING The holistic marketing concept is based on the development, design, and implementation of marketing programs.
  5. 5. COMPONENTS INTERNAL MARKETING INTEGRATED MARKETING PERFORMANCE MARKETING RELATIONSHIP MARKETING 5
  6. 6. Internal Marketing of Infosys Competing Offering Training Stressing for Talent a Vision Employees Teamwork Knowing Rewarding Empowerment Employees’ Performance Needs 6
  7. 7. INTEGRATED MARKETING OF INFOSYS The services offered by Infosys are:-  IT Services- They create IT-enabled business solutions for their clients by leveraging their domain and business expertise along with a complete range of services. Engineering Services- They provide engineering services to improve product operations. Consulting Services – Consulting services ensure that you become stronger, more competitive and capable of managing global business. BPO Services Infosys BPO combines domain expertise, process skills and technology to deliver world-class process outsourcing.
  8. 8. Products :- Finacle- It is their Universal Banking Solution addressing the core banking, e- banking, Islamic banking, treasury, wealth management, and CRM requirements of retail, corporate and global banks Infosys Active Desk-It is a comprehensive optimization solution for Customer Service Representatives enabling them to manage customer calls efficiently, enhance customer experience, increase revenue per customer through cross-selling, and track their own performance as well. Infosys iPrower Infosys mConnect Infosys Unified Communications and Collaboration (UC)
  9. 9. PERFORMANCE MARKETING OF INFOSYS It has been rated the ‘Best Outsourcing Partner’ for the third consecutive year by the readers of Waters magazine in its annual survey on best service providers to banking and capital markets firms. Infosys BPO also earned the highest rating, Level 5, for the e- Sourcing Capability Model (eSCM-SP: v2.0) from Carnegie Mellon University's IT Services Qualification Center. Reputation Institute’s Global Reputation Pulse 2009 ranked Infosys among the world’s top 50 most respected companies
  10. 10. RELATIONSHIP MARKETING OF INFOSYS COUSTOMERS :-  AEROSPACE AND DEFENCE. AIRLINES. BANKING AND CAPITAL MARKETS. COMMUNICATON SERVICES. COUSTOMER PACKAGED GOODS. EDUCATION. ENERGY. HEALTHCARE. RETAIL. MANUFACTURING. HOSPITALITY AND LEISURE. PUBLISHING. e.t.c
  11. 11. PARTNERS & CHANNELS OF INFOSYS:- ATG -ATG provides the most advanced commerce software and services to power the growth of more than 1,200 of the world's top brands. Offering the industry's leading commerce solution, ATG works in partnership with clients to drive sales via a personalized customer experience ATG is uniquely capable of powering the most innovative and successful commerce experiences. JIVE SOFTWARE - Jive Social Business Software (SBS),Is driving the biggest change to business practices in decades. Jive SBS takes all the great things people love about social networking software, collaboration software, and community software; and makes those work for business. Jive is number one in Social Business Software.

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