1. Turning APStartup into
CrowdRound.bz
Asia Pacific DealFlow Ltd
1703 Infinitus Plaza,
188 Des Voeux Rd Central
Hong Kong

2. APStartup
our mission and objectives
Startup
Ecosystem
Entrepreneurs
Investors
Mentors &
Advisors
Service
Providers
Advice and
Mentorship, network
introductions
We currently have APStartup, a
portal based in HK, China that
collates Asian startup funding deals
We aim to rollout a similar
software platform on private label
to connect major players within
the different local communities of
the Startup Ecosystem
We are developing crowdfunding
capabilities with offshore model
and onshore models, where
selected projects can be migrated
for crowdfunding.
Mission and Objectives

3. What we need
• WHAT WE NEED
• We need to raise first round
of USD500,000
 Execute our private label portal
strategy in Hong Kong, China,
India and other countries
 Setup our offshore
crowdfuningoperations in
Belize
 Recruit a team of marketing
people
 Recruit a team of developers to
enhance our technology
• WHAT WE OFFER
 Pre-money valuation of
USD1.66m
 Tranches of USD100,000 for
6% equity
 Seeing 5 first round angel and
strategic investors.
• WHAT IS THE POTENTIAL
 Cash flow from portal
licensing and crowdfunding
 First look at all dealflow
coming from portals
 Anticipated 2nd round funding
of USD2-3m at valuations of
USD5-8m within 18 months.

4. Serial Entrepreneur
TIE Mentor
TEN member
Cocoonian
Startups
E-Finet.com (8317.hk)
Fortitude Securities
New Media Research
Career
Thomson Financial
SBC Warburg
Offshore Banking
Family Office mgmt.
About the Founder
download Tony Cha’scareer bio

5. APStartup.com
Create, Build, Promote and Fund
WE ARE CURRENTLY…
• A social network
platform for
Entrepreneurs
• Apps For Startups
• DealFlow for
Investors

6. Our Objectives
Private Label software for startup communities Apps for Startups
DealFlow for Investors Crowdfunding for Companies

7. Individuals Startups Groups
Our technology developed so far
Entrepreneurs, Investors,
Mentors and &
Any type of business,
company or organization
Private Groups, clubs and
associations, local angel
groups, VC firms

8. Our Products
Crowdfunding capabilities PRIVATE PORTAL SOFTWARE
Developing offshore crowdfunding capabilities
to enable any early stage company to
crowdfund.
We license our software to customers (investors,
startup clubs, associations) who wish to collate
investment projects for funding.

9. Our positioning
• Rewards based Portals
– many in the market
• Lending based Portals
– Many in the market
equity based
crowdfunding
Lending based
crowdfunding
software
platforms for
collating projects
rewards based
crowdfunding
Degreeofdifficulty
Degree of competition in market
The market
for APStartup
• Equity Based portals
– NONE
• Collating projects software
– Few players in market

10. Tony is founder and CEO
of APStartup based in Hk
and China. He has
worked for 10 years
within the finance and IT
industry. He is a serial
entrepreneur with 2
successful startups in the
finance and IT space.
Tony is also a TIE mentor
and has an MBA from
Strathclyde University i
Bharat is the project
manager for
APStartup platform
development and
business development
in India. He is an
expert in web based
technologies for 5
years. He has an MBA
from Gujarat
University
Iain Reed is an ex-
investment banker
and successful
entrepreneur in
financial software.
He is president of TIE
HK Chapter and a
graduate of
Cambridge
University
Management Team
Tony Chan
CEO
Bharat Koryia
CTO
Iain Reed
Advisor

11. Tony is founder and CEO
of APStartup based in Hk
and China. He has
worked for 10 years
within the finance and IT
industry. He is a serial
entrepreneur with 2
successful startups in the
finance and IT space.
Tony is also a TIE mentor
and has an MBA from
Strathclyde University i
Judy is an experienced
executive with 20
years experience
covering greater
China. She was
previously with AOL
(Managing director),
China.com (VC) and
CVCRI. Judy is
currently working in
Private Banking
John is an partner with
the intl. law firm -
Edwards Wildman
focusing on PE and VC
transactions. He is a
pioneer in Angel
investing in Asia, a
member of HKBAN and
author of the book
Angel investing in
China.
Founding Team
Tony Chan
80%
Judy Lau
10%
John Lo
10%

12. Users and Startup listing estimates
0
200
400
600
800
1000
1200
1400
1600
0
1000
2000
3000
4000
5000
6000
7000
1 2 3 4 5 6 7 8 9 10 11 12
No of users
New users
Growth of Users
Nascent growth in
Y1, re-pivot and re-
launch apstartup in Q1
Higher pickup in users
expected with
completion of site
Quarterly
0
100
200
300
400
500
600
1 2 3 4 5 6 7 8 9 10 11 12
Total
Listings
New Listings
Growth of Startup listings
Quarterly
Note Q1-Q4 are 2011 actual

13. The Crowd Round
The Crowd Round is an early
round of funding taken by
means of international
crowdfunding
We take up to 10% of any
startup’s shares and transfer
them into a Belize Company
for international
crowdfunding.
We sell shares in the Belize
company to crowdfunding
investors , upto 50 investors
are allowed
CrowdRound.bz
Offshore equity crowdfunding

14. Why offshore
• Hedge funds use offshore
 Resolves the complex
regulatory rules of different
jurisdictions
 Tax efficient
 Cost efficient
 High scalability
• Regulation
 Lighter regulation on
marketing and compliance
 Increase benefit of
• Why Belize
 Recognized offshore
jurisdiction for companies
and funds
 Former UK territory with
common law
• Partners on Belize
 Belize Bank
 Belize Lawyers
 Belize licensed service
providers

15. Crowd Round - How it works
Belize SPV owns
10% of target co
investor1 Investor 2 Investor 3 Investor 4
Target company
seeking
fundraising
Investors buys shares
directly in the SPV
Target co issues 10-
20% of shares to SPV
for crowd round
Shares Registrar, share issued
Articles, Certificate of Incorporation
Shareholders agreement of SPV
Belize Protected Cell company

16. Belize Securities Trading Licence
Regulation
• Regulated by Belize International Financial
Services Commission
• The License shall at all times comply with
the provisions of the Act, the Amended
Act and the Regulations made there
under, as amended from time to time, as
well as the IFS Practitioners (Code of
Conduct) Regulations, 2001, as amended
from time to time
• The Licensee is required to fully
disclose to customers the charges for
services performed by registered firms
in connection with securities
transactions and shall not be
discriminatory between customers.
List of approved Services
• Money brokering.
• Money lending and pawning.
• Money exchange.
• Safe custody services.
• Accounting services
• Brokerage, consultancy or advisory.
Formation or management of
international business companies
or other offshore entities.
• asset protection and management.
• International collective investment
schemes (such as mutual
funds, unit trusts, etc).
• Money transmission services
• Payment processing services

17. Summary of CrowdRound
• Benefits to Company
 Cost effective way to pursue
Crowdfunding
 Less compliance issues with
developing onshore regulations
 Raise a global profile and not just
investors in your own backyard
 Benefits to Investors
 Can look at truly global projects
 Can build a portfolio of
investments
 Convenience and anonymity of
investing offshore
• Benefits of CrowdRound
 Faster process than doing
Angel rounds
 Good way of building enough
investorbase for an IPO
 Building a userbase for your
products also
 Efficient and high impact way
of fund-raising
 Allows accesss to world-class
startups and early stage
businesses

18. 12 month plan
• Establish a presencein
China
 Seek entries into second tier
cities in China only ( first tier too
competitive).
 Utilize Regus to use their network
of offices
 Identify best startups and
projects that are investable.
 Package China DealFlow for
international investors
 Rollout project portal
services
 Empower existing startup
communities with our project
portal software
 Identify best of DealFlow
projects for targeted
investment
 Provide Crowdfunding services
for projects either in Hong
Kong or offshore jurisdiction.

19. Revenue and Costs
0
20,000
40,000
60,000
80,000
100,000
120,000
140,000
160,000
180,000
200,000
1 2 3 4 5 6 7 8 9 10 11 12
Deal income
subscription
revenues
-
10,000
20,000
30,000
40,000
50,000
60,000
70,000
80,000
90,000
1 2 3 4 5 6 7 8 9 10 11 12
Other costs
Marketigsalaries
IT salaries
Estimated CostsEstimated Revenues
No revenue
generated in
Y1 due to
technical
issues
Estimated
investment so
far is
USD120,000

20. Forecasts
• Income is based on
Deals income and
Apps subscription
income
• Apps income is more
secure and reliable
than deal income
•Deal income has
higher risks of closure
• Low cost (mostly
online) business
-100,000
-50,000
-
50,000
100,000
150,000
200,000
12 Q1 12 Q2 12 Q3 12 Q3 Q1 Q2 Q3 Q4 Q5 Q6 Q7 Q8
Income
total costs
Net profit
USD Y1 Actual Y2 Y3 Y4
Apps income - 43,221 230,149 575,371
Deal income - 137,500 355,000 887,500
Income - 180,721 585,149 1,462,871
total salaries -46,500 -175,500 -210,000 -525,000
Other costs -18,000 -49,950 -102,000 150,000
total costs -64,500 -225,450 -312,000 -375,000
Net profit -64,500 -44,730 273,149 1,087,871

21. Deal Brokerage
(revenue forecast)
• Deal brokerage will be
done via crowdround.bz
• Expect to close 2-3 deals
per Quarter
• Expected commission
rate is 5% on funds
raised.
• Each deal needs careful
due diligence and
selection for
crowdfunding.
• No of deals to accelerate
as experience and
credibility is gained. 0
1
2
3
4
5
6
7
0
20000
40000
60000
80000
100000
120000
5% Q1 Q2 Q3 Q4 Q5 Q6 Q7 Q8
Expected No of
Deals
Deal income

22. Risks and pivots
Risk Factors Pivots
IT issues (as we choose to
outsource our IT instead of
develop in-house)
Went through this is Y1, bad IT meant poor
implementation. Had to completely re-write the
system and re-launch in y2
Security hacks Because we are using open source software we need
to be vigilant of security holes
Deal Quality of startups Only 30% of startups meet investment quality. We use
the platform as a dealflow system to filter out good
deals
Risk of deal closing Deal closing is a low probability business. We mitigate
this by focusing on quality deals and also a wider
investor network attracted onto the platform
Risk of deal circumvention This is not easy to protect as deals are not exclusive.
We protect only the leads we introduce to investors.
All deals we take on has a non-circumvention and
finders fee agreement signed. We use legal escrow for
completion of transactions.

23. Grace is based in Beijing
and was previously a
transaction lawyer with
top firms as DLA Piper
and King & Wood.. Grace
has 6 years experience in
China , fluent in written
and spoken Mandarin
and Cantonese. Grace
was educated in Australia
and Malaysia.
Federic was a former
banker with World
Bank Group (MIGA
China) and with a
Swiss private Bank.
Frederic is also a serial
entrepreneur and has
lived in China for
many years. Frederic
speaks and writes
Chinese.
Justin is based in Korea
and is an entrepreneur
with experienced in
corporate finance and
fund-raising. Justin has
extensive contentions
into Korea business and
Target key senior hires
Grace lee
(China development)
Frederic Thenault
HK-China Dev
Justin Paik
Asia Dev

24. Competition analysis
equity based
crowdfunding
Lending based crowdfunding
Degreeofdifficulty
Degree of competition in market
APSTARTUP AND
CROWD-ROUND
software platforms for collating projects rewards based crowdfunding
Note - We have only added dominant players in each category for reference only

25. Case Studies : CrowdCube UK

26. CrowdCube : How it works

27. Funding requirements
• UDD500,000 for 30%, pre-
money valuation of USD1.6m
• Roll-out of a new venture
targeting equity crowdfunding
and community portal roll-out
• 5 Tranches of USD100,000 per
6% of equity
• Issue of stock options to new
hires (10% pool).
• Next funding round anticipated
to be 18 months to raise
USD2m at valuation of USD5-
8m.
USE OF FUNDS
• USD50K - Site development
including mobile platform (android
and IOS)
• USD50K to cover marketing and
media campaign over 12 months
• USD100K– hire team of 4-5 to cover
marketing and business
development in India
• USD150K– to cover deposit cost of
Belize Securities Trading License for
offshore crowdfunding
• USD100K – developing satellite
offices in China (using Regus office
network)
• USD50K - reserve

28. Thank You !
Asia Pacific DealFlow Ltd
Registered address :
Suite 1703 Infinitus Plaza
199 Des Voeux Road Central
Hong Kong
Tel +825 2570 1161
Fax +825 3020 1086
info@apstartup.cm