Find out how social media is impacting the B2B relations today. Review the studies done by Business.com and check out the ways in which professional marketers are actively using social media for B2B segmented products.

1. www.plastopedia.com Online Marketing Tools For Plastics Businesses & Industries Catalyzing Your Business Growth

2. www.plastopedia.com Company Logo Traditional Marketing 1 TV/ Radio/ Telemarketing/ Print Publications/ Trade Shows/ Networking 2 Being used since last 50 years 3 Outbound, Pushed, Interrupt, Indulge Heavy Costs 4 Almost zero Statistical Data to calculate Return on Investment

3. www.plastopedia.com Company Logo Internet Marketing 1 Email Blasts/ Advertisements/ Social Media/ Web PR/ ORM 2 In use since last 1 decade and develops daily 3 Inbound, Pull, Permission, Timed 4 Detailed Statistical Data to calculate Return on Investment

4. www.plastopedia.com Company Logo Tools of Online Marketing 1 5 Email Marketing Web Press Releases 2 6 Online Advertising Online Reputation Management 3 7 Search Engine Marketing Web Analytics & Conversion 4 8 Social Media DIY / Hire / Outsource

6. Transaction eMails:

7. Order confirmation

8. Notice of shipping

9. Need to return an item

10. Retention based:

11. To provide information and keep customers informed (Newsletters)

12. Promotional eMails:

13. Special offers

14. Clearance Sales

15. Promotional Codes etc.1 Tool for customer relationship management (CRM) Permission based marketing Oldest and Most Powerful of all Highest return on investment (ROI) Customizable on mass scale Completely measurable Company Logo

16. www.plastopedia.com Company Logo Email Marketing 1 9 Steps to Executing an eMail Campaign

18. Permission based email marketing gives highest ROI

19. Email marketing helps to foster relationships with a customer base

20. Highly measurable and databases are highly segment able

21. However with increased email marketing tactics, many consumers are email fatigued.

22. It requires ingenuity, focus and dedication to maintain an email database

23. It does not take much for email to be marked as spam

24. It can be difficult to recover from being branded as a spammer by the ISPsCompany Logo

26. Usage of Display advertising or rich media advertising

27. Objective is to increase sales

28. Also to increase brand awareness

29. Advertisers aim to stimulate a consumer need and then satisfythat need

30. Online Display advertising is interactive and attracts

31. Use images, videos, sound and many other modern technologies

32. Within advertisement interactions

34. www.plastopedia.com Company Logo Online Advertising 2 How to Pay ?

35. www.plastopedia.com Company Logo Search Engine Marketing 3

36. www.plastopedia.com Company Logo Search Engine Marketing 3

38. Checks the advert for compliance to editorial guidelines

39. Displays the advert for relevant search queries

40. Determines the rank , or position, of the advert based on the advertiser’s maximum bid and the relevance of the advert Company Logo

41. www.plastopedia.com 3 SEM- Pay Per Click Advertising (PPC) Text PPC follow the same basic structure: Heading Two lines of advert copy. Which can be displayed as one line www.DisplayURL.com What makes up a PPC advert? Company Logo

42. www.plastopedia.com 3 SEM- Pay Per Click Advertising (PPC) Company Logo

43. www.plastopedia.com 3 SEM- Pay Per Click Advertising (PPC) You are able to target your campaigns, so you know that the traffic you are getting is relevant to your product. This is known as geo-targeting. You can chose the language of the search engine, and the location. For example, you might only want your advert to show to English searches in Asia, or to English searches in London. Targeting your advert means you won’t pay for traffic you don’t want. Languages and Locations Landing Pages The page that the user reaches by clicking on an advert is called a Landing Page. They can make or break an advertising campaign. Sending all users to your home page is poor practice. Users should land on pages relevant to their search. Aim is to keep the user as focused on the goal – conversion – as possible. They also help in increasing the Quality Score, thus lowering your Cost Per Click. Company Logo

44. www.plastopedia.com SEM- Search Engine Optimization 3 Company Logo

45. www.plastopedia.com Social Media Marketing 4 Company Logo

46. www.plastopedia.com Web Press Releases 5 Company Logo

47. www.plastopedia.com Online Reputation Management 6 Company Logo

48. www.plastopedia.com Online Reputation Management 6 1. Listening, monitoring the buzz ORM Keywords Company Brand Name URL Key products Key personal (names, job titles, etc.) Industry Conferences Patents News Competitors Brand Names Product Launches Web site updates Job vacancies What to track? Blogs Twitter News Forums Comment Boards Photos Videos Job Listings Events Patents Web site changes And many more! Google Alerts! to track your company name or keywords you are interested in. Company Logo

49. www.plastopedia.com Online Reputation Management 6 BrandsEye(www.brandseye.com) does just that. Not only it tracks mentions, but allows users to assign sentiment and importance to mentions and provides benchmark of a brand’s reputation. TrackUr (www.trackur.com) is another tool you can use. 2. Analyse – what is being said by whom Company Logo

50. www.plastopedia.com Online Reputation Management 6 10 rules of recovery Humility Listen Act immediately If what they are saying is false If what they are saying is true Keep the negative pages out of the search engines Maintain communication Engage in conversation Care Be prepared What if everything being said is nice? What if everything being said is neutral? What if negative things are being said? 3. Influencing – engaging in and leading the conversation Company Logo

51. www.plastopedia.com Web Analytics & Conversion 7 Company Logo

53. Time Value

54. Learning Period

56. No management time reqd.

57. No monitoring & evaluation

58. Receive and act on reports

60. Monitoring & evaluation

61. Manipulative resultsCompany Logo

62. www.plastopedia.com Company Logo Our Basket of Information Services 1 5 Global Plastics News Portal Domain Specific Communities 2 6 World’s Largest Marketplace Equipment Finder Service 3 7 Largest Plastic Jobs Portal Press Release Submit Service 4 8 Developing Knowledgebase Bi-Weekly Newsletters in Mail

63. www.plastopedia.com Company Logo Our Basket of Marketing Services 1 5 Advertising on Plastopedia (B) Match Making Service 2 6 E-mail Marketing Service (B) Newsletter Advert. Service (P) 3 7 Managed Google Ad Service (P) Combined Package (B+P) 4 Press Release Broadcast

65. Interactive and

66. Focused ad promotions which reach out to your target audience in the 'Plastic Industry‘. Get a query based advertising solution where you can measure your ROI Advertising on Plastopedia (B)

67. www.plastopedia.com Company Logo Our Basket of Marketing Services 1 Advertising on Plastopedia (B) 2 E-mail Marketing Service (B) Plastopedia has experienced marketers who research on the needs of your marketing campaign. 1 70,000+ subscribers Research 2 Zero redundancy Plastopedia marketing experts then design your eMail campaign as per the research done on your products and business needs. Design 3 Custom Designs 4 Plastopedia shares with you the statistics of your eMail campaign to analyse and make further campaigns better. Detailed Reports Analyse

68. www.plastopedia.com Company Logo Our Basket of Marketing Services 1 Advertising on Plastopedia (B) 2 E-mail Marketing Service (B)

70. creation and expansion of ads

71. pruning of low performance keywords and ads

72. structured campaign management

73. optimization and expansion of ad groups

74. budget management

75. ad & conversion tracking

76. improvement of Quality Score

77. landing pages creation

78. SEO audit3 Managed Google Ad Service (P) Advertising on Plastopedia (B) Organic Results Paid Search Results

79. www.plastopedia.com Company Logo Our Basket of Marketing Services 4 Press Releases are the most effective way to create brand value, enhance customer interaction and deploying new products to existing and possible markets. We at Plastopedia, helps our clients by broadcasting their Press Releases to our existing and ever increasing subscriber-base within 12 business hours of the release. This is the most optimized way to get a Press Release show its effectiveness. Advertising on Plastopedia (B) Press Release Broadcast

80. www.plastopedia.com Company Logo Our Basket of Marketing Services 5 Advertising on Plastopedia (B) Match Making Service Plastopedia has an equipment finder service to let people submit their immediate and urgent buying requirements ExternalInquiry Plastopedia then matches the external inquiry using its database of preferred clients, marketplace and offline trade network. Match Internally Plastopedia then shares the best available deals (without naming suppliers) with the inquirer and get the deal move ahead. Best Deals

81. www.plastopedia.com Company Logo Our Basket of Marketing Services 6 Plastopedia broadcasts bi-weekly Plastic Industry News to its subscribers. The news template has an advertisement space used by advertisers which can add a great value to their brand image. Not only this, all our Advertisement campaigns have an associated landing pages to generate relevant inquiries. Advertising on Plastopedia (B) Newsletter Advert. Service (P)

82. www.plastopedia.com Company Logo Our Basket of Marketing Services 7 Our combination of Basic (B) and Premium (P) packages can drive a real value for your investment with Plastopedia. The combination helps you in choosing right choice of advertisement option according to your product/brand needs. Advertising on Plastopedia (B) Combined Package (B+P) 1 Advertising on Plastopedia (B) 2 E-mail Marketing Service (B) 3 Managed Google Ad Service (P) 6 Newsletter Advert. Service (P)

83. Thank You ! www.plastopedia.com