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West of Ireland Networking
     Aoife Porter
 Social Media Explained

      April 22nd, 2010
Social Media – Why should I care?




     Social Media Explained Video
Social Media – Definition
It’s all about relationships!
Social Media in Ireland
Facebook Ireland Stats:
 1,418,100 Facebook accounts in Ireland:
 847k active daily users
 From Facebook Ireland, April 2010

LinkedIn:
 25,000 Irish LinkedIn accounts               (From Barry Hand)


Twitter
 Irish Twitter Users: 150,000             (From Barry Hand)


FourSquare:
 January 2010: 3,000 Irish FourSquare users (From Niall Fagan at SimplyZesty.com)
Boards.ie (Jan 1-Apr 13th stats)
 Visitors: 5,197,049
 Pageviews: 98,213,363
 Visits: 13,763,871 (Stats as of April 13th, from Darragh Doyle at Boards.ie)
Benefits of Social Media
 Targeted
 You can do it yourself, the main cost is
  time and effort.
 You can engage directly with your
  customers and build a community
 Market research
Social Media Channels
   Social Networks (Facebook, Bebo)
   Professional Networks (LinkedIn, Xing, Plaxo)
   Microblogging (Twitter)
   Blogs (Wordpress)
   Twitter Clients (Tweetdeck, Hootsuite)
   Video Sites (YouTube, Vimeo)
   Photosites (Flickr, Pix.ie)
   Mobile Photo sites (Twitpic, PicPosterous, MobyPictures, Pikchur)
   Mobile Social Applications (Facebook, LinkedIn, Flickr, AudioBoo,
    FourSquare, Yelp, Dopplr)
   Forums (Boards.ie, TripAdvisor, Weddingsonline)
Social Media Strategy
1. Ensure you have senior management buy-in to social media
2. Who are my target audience/potential clients?
3. What is my USP?
4. Pick your Channels. Where do they go for news/industry info/in
   general?
5. Create measurable objectives e.g.
    1. # Facebook Fans
    2. # Twitter Followers
    3. % >Traffic to website
    4. # Newsletter Sign-Ups
    5. Conversions
6. Do one or two things really well!
You have to stand out from the crowd
Key to Engaging Customers
 Good Content is King!
 Is your content:
  –   Original, entertaining or useful?
  –   Shareable?
  –   Desirable
  –   Relevant to your target
  –   In keeping with brand values
Facebook Fan Page Benefits
 > Visibility in Search Engines
 Status updates are published into fans’ streams: the
  more interaction the better visibility for your page in news
  streams
 Your fanpage is customisable, so make it as interesting
  as possible
Fanpages – Getting Started
   You need a personal Facebook a/c
   Choose your page name
   Add content / stories (populate 3 or 4)
   Add image 200*600 pixels
   Consider landing page
   Publish your page
   >25 fans, register your page
   Invite friends
“However beautiful the strategy, you should
occasionally look at the results”– Winston Churchill
Facebook Insights
 = Google Analytics
Monitor:
 Fan growth
 Demographics
 Page & Post popularity
 Lots more!
Facebook Ads
   Title – Up to 25 characters
   Text – 135 characters
   Add image (110px * 80px)
   Very targeted and economical
   Set your daily budget and schedule
   Create compelling action
Twitter
Twitter Overview:
 Still more B2B than B2C
 Great for hotel deals, live updates, the news before
  it becomes news!
Twitter Lingo:
 @aoifep = message to Aoife Porter
 Tweet = a 140 character post, better keeping it
  around 130 charcters to promote retweeting
 # = hashtag used to categorise tweets
 DM = private message
 RT = Retweet. Great way to spread content
 Search.twitter.com: find latest news
Twitter Tips
   Register your brand name
   Change your background image
   Follow lists
   Reach out to authorities in your industry / region
   Upload images / promotions / useful content.
LinkedIn
 Professional Business Network
 Benefits of LinkedIn
  – Groups
  – Recruitment
  – New customers
  – Industry Trends
What to do on LinkedIn
 Create a profile
 Add your profile pic
 Search for relevant groups and
  connections
 Be respectful – don’t seek connections or
  communicate with anybody you wouldn’t
  approach in person
Useful Tools to Save You Time
 How to manage your social media
  channels:
  – Hootsuite
  – TweetDeck
 Google Alerts to monitor your brand /
  industry / competitors
 Google Reader to set-up RSS feeds of
  Twitter, news, subscriptions
Key Take Aways
   It is a process NOT a project
   The engines change
   Your competitors grow
   The channels change
   User behaviour changes
   The Only Constant is Change
Key Take Aways

Just DO it!

Set-Up Facebook Fan Page

Set-Up Twitter Account

Set-Up LinkedIn Account

Promote them
Get in Touch

 Bua Marketing

 Twitter @aoifep

 Linkedin

 aoife@buamarketing.ie

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Bua Marketing WIN Social Media presentation April 2010

  • 1. West of Ireland Networking Aoife Porter Social Media Explained April 22nd, 2010
  • 2. Social Media – Why should I care? Social Media Explained Video
  • 3. Social Media – Definition
  • 4. It’s all about relationships!
  • 5. Social Media in Ireland Facebook Ireland Stats:  1,418,100 Facebook accounts in Ireland:  847k active daily users  From Facebook Ireland, April 2010 LinkedIn:  25,000 Irish LinkedIn accounts (From Barry Hand) Twitter  Irish Twitter Users: 150,000 (From Barry Hand) FourSquare:  January 2010: 3,000 Irish FourSquare users (From Niall Fagan at SimplyZesty.com) Boards.ie (Jan 1-Apr 13th stats)  Visitors: 5,197,049  Pageviews: 98,213,363  Visits: 13,763,871 (Stats as of April 13th, from Darragh Doyle at Boards.ie)
  • 6. Benefits of Social Media  Targeted  You can do it yourself, the main cost is time and effort.  You can engage directly with your customers and build a community  Market research
  • 7. Social Media Channels  Social Networks (Facebook, Bebo)  Professional Networks (LinkedIn, Xing, Plaxo)  Microblogging (Twitter)  Blogs (Wordpress)  Twitter Clients (Tweetdeck, Hootsuite)  Video Sites (YouTube, Vimeo)  Photosites (Flickr, Pix.ie)  Mobile Photo sites (Twitpic, PicPosterous, MobyPictures, Pikchur)  Mobile Social Applications (Facebook, LinkedIn, Flickr, AudioBoo, FourSquare, Yelp, Dopplr)  Forums (Boards.ie, TripAdvisor, Weddingsonline)
  • 8. Social Media Strategy 1. Ensure you have senior management buy-in to social media 2. Who are my target audience/potential clients? 3. What is my USP? 4. Pick your Channels. Where do they go for news/industry info/in general? 5. Create measurable objectives e.g. 1. # Facebook Fans 2. # Twitter Followers 3. % >Traffic to website 4. # Newsletter Sign-Ups 5. Conversions 6. Do one or two things really well!
  • 9. You have to stand out from the crowd
  • 10. Key to Engaging Customers  Good Content is King!  Is your content: – Original, entertaining or useful? – Shareable? – Desirable – Relevant to your target – In keeping with brand values
  • 11. Facebook Fan Page Benefits  > Visibility in Search Engines  Status updates are published into fans’ streams: the more interaction the better visibility for your page in news streams  Your fanpage is customisable, so make it as interesting as possible
  • 12. Fanpages – Getting Started  You need a personal Facebook a/c  Choose your page name  Add content / stories (populate 3 or 4)  Add image 200*600 pixels  Consider landing page  Publish your page  >25 fans, register your page  Invite friends
  • 13. “However beautiful the strategy, you should occasionally look at the results”– Winston Churchill
  • 14. Facebook Insights  = Google Analytics Monitor:  Fan growth  Demographics  Page & Post popularity  Lots more!
  • 15. Facebook Ads  Title – Up to 25 characters  Text – 135 characters  Add image (110px * 80px)  Very targeted and economical  Set your daily budget and schedule  Create compelling action
  • 16. Twitter Twitter Overview:  Still more B2B than B2C  Great for hotel deals, live updates, the news before it becomes news! Twitter Lingo:  @aoifep = message to Aoife Porter  Tweet = a 140 character post, better keeping it around 130 charcters to promote retweeting  # = hashtag used to categorise tweets  DM = private message  RT = Retweet. Great way to spread content  Search.twitter.com: find latest news
  • 17. Twitter Tips  Register your brand name  Change your background image  Follow lists  Reach out to authorities in your industry / region  Upload images / promotions / useful content.
  • 18. LinkedIn  Professional Business Network  Benefits of LinkedIn – Groups – Recruitment – New customers – Industry Trends
  • 19. What to do on LinkedIn  Create a profile  Add your profile pic  Search for relevant groups and connections  Be respectful – don’t seek connections or communicate with anybody you wouldn’t approach in person
  • 20. Useful Tools to Save You Time  How to manage your social media channels: – Hootsuite – TweetDeck  Google Alerts to monitor your brand / industry / competitors  Google Reader to set-up RSS feeds of Twitter, news, subscriptions
  • 21. Key Take Aways  It is a process NOT a project  The engines change  Your competitors grow  The channels change  User behaviour changes  The Only Constant is Change
  • 22. Key Take Aways Just DO it! Set-Up Facebook Fan Page Set-Up Twitter Account Set-Up LinkedIn Account Promote them
  • 23. Get in Touch  Bua Marketing  Twitter @aoifep  Linkedin  aoife@buamarketing.ie