An introduction to the Knowns and Unknowns framework, its history and uses, with special enphasis on how to apply it for Design Thinking or problem solving.

1. KNOWNS
UNKNOWNS
&
A framework for problem solving
AJ Justo
@uxreload
www.uxreload.com

2. There are known knowns;
there are things we know we know.
We also know there are known unknowns;
we know there are some things we do not know.
But there are also unknown unknowns;
the ones we don't know we don't know.

4. THINGS WE
KNOW
DON’T KNOW
THAT WE KNOW
THAT WE DON’T KNOW
THAT WE KNOW
THAT WE DON’T KNOW

5. CATEGORISING
KNOWLEDGE
KNOWLEDGE
KNOWN
UNKNOWN
KNOWNS
UNKNOWNS
KNOWNS
UNKNOWNS

6. IBN YAMIN
The one who doesn't know, and doesn't know that he doesn't know...
He will be eternally lost in his hopeless oblivion.
‫فریومدی‬ ‫یمین‬ ‫ابن‬

7. THE JOHARI
WINDOW
OPEN
BLIND
SPOT
MY
SECRETS
UNKNOWN
TO ALL
KNOWN
UNKNOWN
KNOWN
ME
OTHERS
UNKNOWN

8. NASA
?

9. SLAVOJ
ŽIŽEK
THE UNKNOWN KNOWNS
are the most important
for humanity.

10. DECISION MAKING
RISK ANALYSIS
SCIENTIFIC RESEARCH
EPISTEMOLOGY

11. DATA
ANALYSIS

13. PROBLEM SOLVING
DESIGN THINKING &

14. KNOWN KNOWNS
KNOWN UNKNOWNS
UNKNOWN KNOWNS
UNKNOWN UNKNOWNS
analogies,
lateral thinking
build hypothesis,
measure, iterate
brainstorming,
group sketching
research,
exploration

15. www.uxreload.com
@uxreload