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Fundraising Strategy

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Fundraising Strategy for Non-profits/NGOs

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Fundraising Strategy

  1. 1. Fundraising Strategy Actually making it!
  2. 2. Defining Strategy <ul><li>A Strategy is a long term plan of action designed to achieve a particular goal </li></ul>
  3. 3. Fundraising Strategy <ul><li>Fundraising Strategy is a long term plan of action designed to achieve a particular fundraising goal </li></ul>
  4. 4. Steps in Fundraising Strategy <ul><li>Knowing the fundraising goal </li></ul><ul><li>Who all can give? </li></ul><ul><li>Broadly how can we reach them? </li></ul><ul><li>Who will fundraise? </li></ul><ul><li>What are the timelines? </li></ul>
  5. 5. 1. Knowing the fundraising goal <ul><li>Threats </li></ul><ul><li>Half the beneficiaries could die within next 5 years </li></ul><ul><li>Opportunities </li></ul><ul><li>5,000 beneficiaries need coverage </li></ul><ul><li>Weakness </li></ul><ul><li>Lack of additional resources (INR 15,00,000) </li></ul><ul><li>Strengths </li></ul><ul><li>Experienced Outreach team </li></ul>
  6. 6. 2. Who all can give? <ul><li>Government- bilateral, central, state, local </li></ul><ul><li>(INR 500,000) </li></ul><ul><li>Institutions- multilateral agencies, funding agencies, foundations, other NGOs, networks, clubs, corporations </li></ul><ul><li>(INR 500,000) </li></ul><ul><li>Individuals- Major donors, Group of individuals, Small donors </li></ul><ul><li>(INR 500,000) </li></ul>
  7. 7. 3.1 Broadly How Can We Reach Them? <ul><li>Government & Institutional (INR 700,000) </li></ul><ul><ul><li>Search request for proposals </li></ul></ul><ul><ul><li>Apply for grants </li></ul></ul><ul><ul><li>Presentation & Project Visit </li></ul></ul><ul><ul><li>Answer queries </li></ul></ul><ul><ul><li>Implementation </li></ul></ul><ul><ul><li>Reporting </li></ul></ul>
  8. 8. 3.2 Broadly How Can We Reach Them? <ul><li>Corporations- Sponsorship & Cause Related Marketing options (INR 300,000) </li></ul><ul><li>Individuals </li></ul><ul><ul><li>Direct Mail (INR100,000) </li></ul></ul><ul><ul><li>Telephone (INR100,000) </li></ul></ul><ul><ul><li>Face to Face (INR100,000) </li></ul></ul><ul><ul><li>Direct Response Advertising (INR 50,000) </li></ul></ul><ul><ul><li>New Media (INR 50,000) & Events (INR 100,000) </li></ul></ul>
  9. 9. 4. Who will fundraise? <ul><li>Trustees (INR 300,000) </li></ul><ul><li>Top Management (INR 200,000) </li></ul><ul><li>Programme Staff (INR 100,000) </li></ul><ul><li>Fundraising Team (INR 500,000) </li></ul><ul><li>Consultants (INR 300,000) </li></ul><ul><li>Volunteers (INR 100,000) </li></ul>
  10. 10. 5. What are the timelines? <ul><li>INR 15,00,000 by end of year 5 </li></ul><ul><ul><li>INR 100,000 (Y1) </li></ul></ul><ul><ul><li>INR 400,000 (Y2) </li></ul></ul><ul><ul><li>INR 800,000 (Y3) </li></ul></ul><ul><ul><li>INR 12,00,000 (Y4) </li></ul></ul><ul><li>Fundraising Core Group- first 2 months </li></ul><ul><li>Fundraising team in place- first 6 months </li></ul><ul><li>Institutional fundraising start - within first qtr </li></ul><ul><li>Individual fundraising- Year 2 beginning </li></ul><ul><li>Event- Mid term </li></ul>
  11. 11. Do we really need this paper? <ul><li>Provides a long-term blue-print </li></ul><ul><li>Provides a monitoring frame work </li></ul><ul><li>Defines roles </li></ul><ul><li>Involves all stake-holders </li></ul><ul><li>A flexible plan that can be revisited </li></ul>
  12. 12. Fundraising Strategy Document Helps Write one soon!

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