4 Factors of Digital Transformation 1. Leadership Mindset for Digital Transformation 2. Digital Transformation - Why and How to Do it Right 3. Sales and Sales Management - Challenges & Solutions 4. Customer/Patient Centricity - Why and How to Do it Right

2. Digital Excellence Pharma Academy
Architecture To Develop Pharma Business Leaders
For Today and Tomorrow

3. DEPA – Building and Developing Digital Capabilities
CustomerSalesDigitalLeadership
Building
Talent
8 Webinars covering a wide
range of topics aim to build
Digital Competencies
8 Webinars provide deeper and
actionable insights on emerging
role of Sales Force and How to Lead
5 Webinars focused on Culture,
Change Management, Mindset
and Strategy
6 Webinars aim to help pharma shift
focus from Product centric approach
to HCP/Patient centricity
CredoWeb platform ensures
highly engaging discussion
forums
DEPA
DEPA conducted Primary Research
& deep dig interviews with target
stakeholders to unearth actionable
insights
New Breed of
Effective Pharma
Business Leaders

4. The Change
Vaccine
Architecture To Develop
Pharma Business Leaders
for Today and Tomorrow
4 Factors of Digital Transformation
1. Leadership
2. Digital Transformation
3. Sales and Sales Management
4. Customer/Patient Centricity

5. Digital Transformation
Sales & Sales
Management
Leadership
Customer / Patient
Centricity
New
Capabilities
1 2
4 3
Architecture To Develop Pharma Business Leaders For Today and Tomorrow

6. New
Capabilities
1 2
4 3
Architecture To Develop Pharma Business Leaders For Today and Tomorrow

7. New
Capabilities
1 2
4 3
Architecture To Develop Pharma Business Leaders for Today and Tomorrow

8. New
Capabilities
1 2
4 3
Architecture To Develop Pharma Business Leaders For Today and Tomorrow

9. New
Capabilities
1 2
4 3
Architecture To Develop Pharma Business Leaders
For Today and Tomorrow

10. 1. Atish Majumdar–President, Mankind Pharma
2. Sanjiv Navangul – MD, Bharat Serums
3. Hariram Krishnan – Former MD, Galderma
4. Dr. Sanjoy Mitra – MD SMSRC
5. Manish Bajaj – VP at Dr.Reddy’s (Jan 2021)
6. Anup Soans – Editor, MedicinMan
Leadership Imperatives for Digital Transformation
1. Samish Menon - Global Market Access Director
Neuroscience at Takeda based in the U.S.
2. Salil Kallianpur Former Executive VP at GSK
3. Praful Akali MD of Medulla Communications
4. Hanno Wolfram - Author of Digital in Health and
Key Account Management in Pharma, Germany
5. Dr. Shenoy Robinson Director - CATEX Health
6. Susan Josi - Managing Partner, Havas Life
Sorento
Digital Transformation
Sales / Sales Management
1. Sudip Chakarborty - Head Strategic Engagements & Networks
for EU at UCB Biopharma, Brussels
2. Amlesh Ranjan - Deputy Director, Super-Specialty, Sanofi
3. Aparna Mittal - Founder and CEO, PatientsEngage
4. Sanjiv Navangul - MD, Bharat Serums and Vaccines
5. Anup Soans – Editor, MedicinMan
6. Susan Josi - Managing Partner, Havas Life Sorento
Customer / Patient Centricity
Architecture To Develop Pharma Business Leaders For Today and Tomorrow
1. Deep Bhandari – Former MSO, Novartis and
Advisor, UCB Pharma
2. Salil Kallianpur – Former EVP, GSK
3. Satya Mahesh – Head of Business Excellence,
Emcure Pharmaceuticals
4. Shashin Bodawala - Director Business Excellence,
Go-To Market at Boehringer Ingelheim
5. Rajesh Tiwari - Head ER and HRBP ,Novartis
6. Anup Soans – Editor, MedicinMan

11. • Adopting Digital – The New Mindset
• Leadership Challenges in the COVID19 Crisis
• Culture – A roadblock or catalyst for digital transformation?
• Winning insights for pharma in a COVID19 world
• Launching new products via digital/phygital – Challenges and opportunities
• The COVID19 crisis and leadership imperative for Indian pharma CEOs
Leadership Imperatives for Digital Transformation
Architecture To Develop Pharma Business Leaders For Today and Tomorrow

12. • Leveraging Digital in the New Normal
• Content planning for digital-first communications to doctors
• What is learning agility and why is more important now than ever?
• Is telemedicine here to stay?
• Lessons for Indian pharma for case studies in the EU
• Key Account Management in Pharma
• Decoding Indian pharma’s approach to digital adoption in a COVID19 world
• Field Force – KPIs for the new normal
• Beating digital Darwinism – Indian pharma needs a new robust strategy and
not a digital strategy
Digital Transformation
Architecture To Develop Pharma Business Leaders For Today and Tomorrow

13. • Strategically Managing the Customer Relationship – A Better Way
• Preparing, Redefining and Cultivating sales manages during a crisis
• FLM as the fulcrum of field force engagement
• Do medical reps have a place in the future of work?
• Selling in the new normal – The rise of med rep 2.0
• Leading with emotional intelligence
• Competencies for the pharma sales force, now and in the future
• The pharma dialogue - The one who tells the best story wins
• How can field force work be made meaningful and effective in the present times
• Sales force strategy in the digital world
• Building meaningful brands
Hybrid Sales Rep and Remote Sales Management
Architecture To Develop Pharma Business Leaders For Today and Tomorrow

14. • What do customers value? Using value drivers to engage key
customers
• The importance of customer journeys in digital marketing
• Building a patient centric organization as a go-to-market strategy
• Patient-centered pharma – The imperative and roadmap
• Rethinking patient centricity and patient engagement by pharma
Patient/Customer Centricity
Architecture To Develop Pharma Business Leaders For Today and Tomorrow

15. Thanks to Dr. Peter Velev,
CEO @ CredoWeb
and his wonderful team of
Silviya Alexandrova, Manish
Badonia, Sujas Shah
and
Kalin Andonov