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Titolo della presentazione 
Information Marketing 
Antonio Maraglino 
Information Marketing 
come promuoversi online per L...
Titolo della presentazione 
Information Marketing 
Chi sono: Antonio Maraglino 
•per gli amici: “Antonello” 
•Ingegnere El...
Titolo della presentazione 
Information Marketing 
Agenda 
•Perché il marketing online è importante anche per il professio...
Titolo della presentazione 
Information Marketing 
Dalla Libera Professione all’Information Working 
Commercialisti 
Avvoc...
Titolo della presentazione 
Information Marketing 
Le Regole del Mercato
Titolo della presentazione 
Information Marketing 
Le Regole del Mercato
Titolo della presentazione 
Information Marketing 
Un Caso di Successo
Titolo della presentazione 
Information Marketing 
Information Marketing in 1 Slide 
Per Information Marketing si intendon...
Titolo della presentazione 
Information Marketing 
SITO WEB 
LANDING 
PAGE 
SORGENTI DI TRAFFICO 
GESTIONE LEADS 
ACQUISIZ...
Titolo della presentazione 
Information Marketing 
SITO WEB 
LANDING 
PAGE 
SORGENTI DI TRAFFICO 
GESTIONE LEADS 
ACQUISIZ...
Titolo della presentazione 
Information Marketing 
Quando i clienti sono le aziende diventa ancora più importante Qualific...
Titolo della presentazione 
Information Marketing 
Esempio: Area Legale - Recupero Crediti
Titolo della presentazione 
Information Marketing 
Esempio: Area Legale - Recupero Crediti
Titolo della presentazione 
Information Marketing 
Esempio: Controllo di Gestione
Titolo della presentazione 
Information Marketing 
Esempio: Controllo di Gestione
Titolo della presentazione 
Information Marketing 
Individuate un’area di domanda innovativa e/o attuale 
Cercate un Domin...
Titolo della presentazione 
Information Marketing 
Individuate un’area di domanda innovativa e/o attuale 
Cercate un Domin...
Titolo della presentazione 
Information Marketing
Titolo della presentazione 
Information Marketing 
Prossimi passi… 
Registratevi su http://smau.eenbound.com per: 
–Scaric...
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[SMAU Napoli 2014] Information Marketing - come promuoversi online per Liberi Professionisti e Consulenti

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Presentazione al Workshop "Information Marketing - come promuoversi online per Liberi Professionisti e Consulenti" tenutosi a SMAU Napoli l'11/12/2014.

Spesso si pensa ancora che le strategie di marketing siano utili e praticabili solo per aziende, organizzazioni commerciali e vendita di prodotti. Invece il marketing online rappresenta una opportunità anche per liberi professionisti e consulenti freeleance per far conoscere i propri servizi, acquisire nuovi clienti, allargare il proprio network professionale e diffondere la loro "value proposition": l'informazione.
Il workshop propone una visione di insieme del sistema e alcune indicazioni pratiche per permettere al professionista (in qualsiasi campo) di iniziare pianificare la propria strategia di Information Marketing.
http://www.smau.it/napoli14/schedules/information-marketing-come-promuoversi-online-per-liberi-professionisti-e-consulenti/

Publicada em: Marketing
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[SMAU Napoli 2014] Information Marketing - come promuoversi online per Liberi Professionisti e Consulenti

  1. 1. Titolo della presentazione Information Marketing Antonio Maraglino Information Marketing come promuoversi online per Liberi Professionisti e Consulenti #InfoMarketingSmau @ilmaraglia
  2. 2. Titolo della presentazione Information Marketing Chi sono: Antonio Maraglino •per gli amici: “Antonello” •Ingegnere Elettronico •20+ anni di esperienza Sales/Marketing in contesto Multinazionale ICT •attualmente Formatore, Docente e Consulente su Digital Marketing
  3. 3. Titolo della presentazione Information Marketing Agenda •Perché il marketing online è importante anche per il professionista •Lo Schema TLF e la Visione di Insieme del Marketing Online •Dal Web Marketing all’Information Marketing •Esempi, casi di studio, call to actions #InfoMarketingSmau @ilmaraglia
  4. 4. Titolo della presentazione Information Marketing Dalla Libera Professione all’Information Working Commercialisti Avvocati Medici Amministratori di Condomini Consulenti del Lavoro Architetti-Designer Consulenti di direzione Consulenti commerciali Agenti di commercio Network Marketer Promotori finanziari Grafici-Copywriter Web Designer Software Developer Personal Trainer Fashion/Beauty Blogger Wedding/Event Planner Servizi Valore Competenze Informazioni
  5. 5. Titolo della presentazione Information Marketing Le Regole del Mercato
  6. 6. Titolo della presentazione Information Marketing Le Regole del Mercato
  7. 7. Titolo della presentazione Information Marketing Un Caso di Successo
  8. 8. Titolo della presentazione Information Marketing Information Marketing in 1 Slide Per Information Marketing si intendono tutte le attività di promozione di servizi professionali/beni intangibili/trasferimento competenze/ecc. Ottenute attraverso canali online Siti, Blog, Motori di Ricerca, Social Network, Email, Pubblicazioni Online… Orientate al raggiungimento di uno o più obiettivi definiti e misurabili: Incrementare il numero di iscritti ad una Newsletter Incrementare il numero di iscritti ad un proprio “Canale Social” Incrementare gli accessi ad alcune pagine del proprio Sito Web Spingere il cliente a richiedere un contatto/approfondimento Inquadrate in una strategia di medio-lungo periodo per: Incrementare le vendite dei propri servizi Acquisire nuovi clienti o potenziali tali Non è limitato alla promozione di attività strettamente online Può essere complementare ad attività marketing tradizionali
  9. 9. Titolo della presentazione Information Marketing SITO WEB LANDING PAGE SORGENTI DI TRAFFICO GESTIONE LEADS ACQUISIZIONE LEAD GESTIONE CLIENTI ACQUISIZIONE CLIENTE UP/CROSS SELLING CONVERSIONE EMAIL SEARCH SOCIAL ALTRE… FUNNEL E RI-CONTATTO FUNNEL E RI-CONTATTO Lo Schema TLF del Marketing Online
  10. 10. Titolo della presentazione Information Marketing SITO WEB LANDING PAGE SORGENTI DI TRAFFICO GESTIONE LEADS ACQUISIZIONE LEAD GESTIONE CLIENTI ACQUISIZIONE CLIENTE UP/CROSS SELLING CONVERSIONE EMAIL SEARCH SOCIAL ALTRE… FUNNEL E RI-CONTATTO FUNNEL E RI-CONTATTO Lo Schema TLF del Marketing Online TRAFFIC LEAD FUNNEL
  11. 11. Titolo della presentazione Information Marketing Quando i clienti sono le aziende diventa ancora più importante Qualificare il Traffico e curare i Funnel di Lead Nurturing! Fonte: McKinsey Ma funziona nel B2B ??? TOFU MOFU BOFU
  12. 12. Titolo della presentazione Information Marketing Esempio: Area Legale - Recupero Crediti
  13. 13. Titolo della presentazione Information Marketing Esempio: Area Legale - Recupero Crediti
  14. 14. Titolo della presentazione Information Marketing Esempio: Controllo di Gestione
  15. 15. Titolo della presentazione Information Marketing Esempio: Controllo di Gestione
  16. 16. Titolo della presentazione Information Marketing Individuate un’area di domanda innovativa e/o attuale Cercate un Dominio libero e Registratelo Come Iniziare – Esempio Pratico
  17. 17. Titolo della presentazione Information Marketing Individuate un’area di domanda innovativa e/o attuale Cercate un Dominio libero e Registratelo Come Iniziare – Esempio Pratico fundraisingcampania.it formazionegratuitaimprese.it nuovafatturazionepa.it codiceetico231.it
  18. 18. Titolo della presentazione Information Marketing
  19. 19. Titolo della presentazione Information Marketing Prossimi passi… Registratevi su http://smau.eenbound.com per: –Scaricare l’infografica dello Schema TLF in formato PDF e PNG –Scaricare le Slide di questa presentazione (appena disponibili!) Per restare in contatto professionale: email: antonio.maraglino@eenbound.com linkedin: it.linkedin.com/in/antoniomaraglino youtube: http://www.youtube.com/user/AntoMyTV slideshare: http://www.slideshare.net/antonellomaraglino7 twitter: @ilmaraglia mobile: 348.2246018 Contattatemi anche se siete interessati ai miei corsi di Web Marketing, Info-Marketing e Ecommerce, sia come frequentatori che per organizzarli presso le vostre aziende, associazioni o enti di formazione (aula fisica o virtuale) 1 2 3

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