How to prepare your internet marketing strategy for 2015
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A presentation on what small businesses need to thing about for their internet marketing strategy in 2015.
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How to prepare your internet marketing strategy for 2015
- 1. By Antoine Dupont CEO – ADMIN eSOLUTIONS
- 2. About me Been in Internet Marketing since 2001 I Love Tennis Bumper sticker should say: “I’d rather be playing Tennis” facebook.com/AdmineSolutions @adupont65
- 3. Agenda Review of Outbound vs Inbound Marketing Important Stats to know Tips on what you should do
- 5. Outbound Marketing Print ads TV ads Banner ads Trade shows Telemarketing Press releases Trade shows Flyers/Postcards Direct mail
- 6. Inbound Marketing SEO Social Media Blogging (Content) Vlogging (Videos) Ebooks Infographics Webinars Paid Ads (Google or Facebook) Word of mouth Email marketing
- 7. Why is outbound dying? Because more & more of the things we used to do offline, we now do online.
- 8. FACT: Inbound marketing is a lot more cost-effective than traditional, outbound marketing.
- 11. Mobile
- 12. Your Website Mobile is REQUIRED Less is more It’s not a brochure 200 words + CTA High Quality Images Optimized for Google
- 14. FACT: Google is the new Yellow Pages.
- 19. FACT: Ranking high on search engines is no longer optional, it’s critical.
- 20. SEO Page 1 is where it’s at (not Position #1) 10 Keywords minimum Moderate Traffic with Low Competition “Mediator Fort Lauderdale” vs. “Dispute Resolution Mediator Fort Lauderdale”
- 21. Local Listings Registration 14 Directory Detrimental if incomplete Tells Google who you are Makes you consistent Before you do SEO See Mick for a free test
- 22. FACT: The more keyword-rich content you have, the more search engines will find (and love) you.
- 23. THE BOTTOM LINE: If Google can’t find you, neither will anyone else.
- 26. Social Media It’s S-O-C-I-A-L Engagement vs. Promote Stop selling your stuff Be interesting Shares, Likes & Re-tweets Monday-Friday 2-4pm
- 27. Social Media
- 28. Reviews Most valuable ASSET 6 reviews rule Answer bad reviews (you have rights) Google +, Facebook, LinkedIn On-going
- 29. Increase your credibility. Get more leads. Please come and visit our booth to chat www.AdmineSolutions.com