Discussion based on my experience using Snapchat in the field and in my journalism classes. Presentation at 2016 Broadcast Education Association annual convention in Las Vegas.
BVG BEACH CLEANING PROJECTS- ORISSA , ANDAMAN, PORT BLAIR
Using Snapchat in Journalism
1. There’s an App forThat!
Anthony Adornato, Ithaca College
@AnthonyAdornato
@AnthonyAdornato
2. There’s an App forThat!
Presentation Slides
bitly.com/BEASnapchat
Mobile & Social Media Journalism
MobileandSocialMediaJournalism.com
@AnthonyAdornato
3. Snapchat Cross Promotion
o Mention on FB & Twitter
o Include link to your Snapchat
o Save a video snap to your
device and share via SM
There’s an App forThat!
@AnthonyAdornato
4. There’s an App forThat!
The Basics
o Photos/videos are called
Snaps
o Direct message or create
public stories
o Stories consist of Snaps
o Each Snap disappears
after 24 hrs
@AnthonyAdornato
5. There’s an App forThat!
Mobile Reporting To-Do List
o Produce a Snapchat Story while
you’re reporting.
o Cross promote at least once on
Twitter and your professional
Facebook page. Use your
Snapcode.
o Make sure to save the Story to
your camera roll.
@AnthonyAdornato
7. There’s an App forThat!
o Start with video intro
o 10-15 Snaps per story
o Vary video and photos
@AnthonyAdornato
8. There’s an App forThat!
o Add context with text descriptions and filters
@AnthonyAdornato
9. There’s an App forThat!
o Video records up to
10 seconds
o Give viewers a reason
to turn on audio
o Write a caption or write
out a quote
@AnthonyAdornato
10. Snapchat Cross Promotion
o Mention on FB & Twitter
o Include link to your Snapchat
o Include Snapcode when possible
o Save a video snap to your
device and share via SM
There’s an App forThat!
@AnthonyAdornato
13. There’s an App forThat!
Presentation Slides
bitly.com/BEASnapchat
Mobile & Social Media Journalism
MobileandSocialMediaJournalism.com
@AnthonyAdornato
Editor's Notes
--Explain how part of an effort to engage with younger audiences and experiment. Build affinity for the brand.
--Meet the audiences where they are….originally intended as a chatapp for teens.
Best features – ability to tell stories in new ways, engage and lift the veil on news process
Downfalls – workflow and can’t access camera roll, which means what you shoot for this is exclusive to the app and you have to decide if it’s something you need later, then you better scrap the snapchat part.
