This presentation was given by Anthony P. Zarro of Drive Action Digital to the Westchester Chapter of Fund Raising Professionals on September 18, 2012. The purpose of the presentation was to provide valuable information, tips, tactics and tools to assist attendees in their use of social media for fund raising initiatives.

1. Getting More From Your
Social Media Efforts
Presented by Anthony Zarro
9/18/2012

2. Agenda
• Understanding social media
• Facebook data
• Content socialization
• Search & social
• Building Your facebook community
• Facebook timeline tips
• Tips for twitter
• Keeping track of it all

3. UNDERSTANDING SOCIAL MEDIA

4. Our Definition of Social Media
For Brand Marketers, the art of social
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5. Social & Non-Profit
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6. Remember this…
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7. Brand Advocates
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8. FACEBOOK DATA

9. People on FaceBook
• More than 500 million active users
• 50% of our active users log on to
Facebook in any given day
• Average user has 130 friends
• People spend over 700 billion minutes per
month on Facebook
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10. Activity on FaceBook
• There are over 900 million objects that
people interact with (pages, groups,
events and community pages)
• Average user is connected to 80
community pages, groups and events
• Average user creates 90 pieces of content
each month
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11. The FaceBook Platform
• Every month, more than 250 million
people engage with Facebook on external
websites
• Since social plugins launched in April
2010, an average of 10,000 new websites
integrate with Facebook every day
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12. FaceBook on Mobile
• There are more than 250 million active
users currently accessing Facebook
through their mobile devices.
• People that use Facebook on their mobile
devices are twice as active on Facebook
than non-mobile users.
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13. CONTENT SOCIALIZATION

14. The New Content Infrastructure
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15. YouTube Example
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16. Slide Share Example
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17. Flickr Example
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18. SEARCH & SOCIAL

19. Google Penguin
Fast Company Article
“Both the Panda and Penguin updates
contained very clear messages for
marketers: stop focusing on technology and
tricks and start focusing on people. If your
website appeals to people, it will appeal to
Google's algorithms too.”
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20. Another Article Quote
“This means that a brand can no longer rely on a
well-optimized website to earn Google's
attention. A brand must be a conversationalist,
going where the people are and engaging them in
discussion, and by doing that earn a wonderful
reputation.
Smart brands are doing this by fully leveraging
each social channels particular properties.”
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21. BUILDING YOUR FACEBOOK
COMMUNITY

22. Creating A Fan Page
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23. How to Get It Rolling
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24. Facebook Like Code on Site
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25. https://developers.facebook.com/docs/plugins/
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26. Code for site
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27. Custom Tabs (PAGEMODO)
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28. PageModo Custom Tabs
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29. Custom Facebook Tabs – Like Gate
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30. Custom Facebook Tab
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31. Donate App
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32. Twitter Feed on Facebook
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33. YouTube Feed
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34. FACEBOOK TIMELINE TIPS

35. Cover Photo
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36. Profile Picture
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37. Organize your apps
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38. Manage your wall appearance
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39. Enable Messages
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40. Milestones
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41. TIPS FOR TWITTER

42. Use Twitter’s “Who to follow” feature
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43. Use Twitter # search
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44. Follow who your followers follow…
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45. Follow Industry Leaders
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46. Hootsuite
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47. Managing Contacts in Hootsuite
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48. KEEPING TRACK OF IT ALL

49. Google Analytics
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50. Social Visitor Flow
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52. Next Analytics
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53. THANK YOU
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