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Name Roll No
ANSHU TIWARI 2012098
SHOAIB SAYYED 2012080
SHOAIB SHAIKH 2012078
RUPESH SHARMA 2012081
This Idea of ‘Connecting People’ by Nokia
provides Service to people with the help of the
Nokia owns a company named Nokia Solutions and Networks, which provides
telecommunications network equipment and services.
Nokia was the world's largest vendor of mobile phones from 1998 to 2012.
However, over the past five years its market share declined as a result of the
growing use of touch screen smart phones from other vendors—principally
the iPhone, by Apple, and devices running on Android, an operating system
created by Google—in which Nokia did not take enough advantage of.
As a result, the corporation's share price fell from a high of US$40 in late 2007 to
under US$2 in mid-2012.
As of 2012, Nokia employs 101,982 people across 120 countries, conducts sales
in more than 150 countries, and reports annual revenues of around €30 billion.
By 2012, it was the world's second-largest mobile phone maker in terms of unit
sales (after Samsung), with a global market share of 18.0% in the fourth quarter
of that year.
Nokia is a public limited-liability company listed on the Helsinki Stock
Exchange and New York Stock Exchange.
It is the world's 274th-largest company measured by 2013 revenues according to
the Fortune Global 500.
• Nokia Corporation (NYSE: NOK) is one of the world's largest
telecommunications equipment manufacturers.
• Headquarters in Keilaniemi of Espoo, Finland .
• Nokia provides mobile communication equipment for every major market
and protocol, including GSM, CDMA.
• Nokia was established in 1865. The name Nokia originated from the river
which flowed through the town of the same name (Nokia).
1865: The birth of Nokia
Fredrik Idestam establishes a paper mill at the
Tammerkoski Rapids in south-western Finland,
where the Nokia story begins.
1898: Finnish Rubber Works founded
Eduard Polón founds Finnish Rubber Works, which
will later become Nokia's rubber business.
1912: Finnish Cable Works founded
Arvid Wickström starts Finnish Cable Works, the
foundation of Nokia's cable and electronics
1937: Verner Weckman, industry
Former Olympic Verner Weckman
becomes President of Finnish Cable
1960: First electronics department
Cable Works establishes its first
electronics department, selling and
1962: First in-house electrical device
The Cable Works electronics
department produces its first in-house
electrical device - a pulse analyzer for
nuclear power plants.
1967: The merger
Nokia Ab, Finnish Rubber Works and Finnish
Cable works formally merge to create Nokia
1979: Mobira Oy, early phone maker
Radio telephone company Mobira Oy begins
life as a joint venture between Nokia and
leading Finnish television maker Salora.
1981: The mobile era begins
Nordic Mobile Telephone (NMT), the first
international mobile phone network, is built.
1982: Nokia makes its first digital
The Nokia DX200, the company’s first
digital telephone switch, goes into
1991: GSM – a new mobile standard
Nokia equipment is used to make the
world’s first GSM call.
1992: Jorma Ollila becomes
President and CEO
Jorma Ollila becomes President and
CEO of Nokia, focusing the company
1992: Nokia’s first GSM handset
Nokia launches its first GSM handset,
the Nokia 1011.
1994: Nokia Tune is launched
Nokia launches the 2100, the first
phone to feature the Nokia Tune.
1994: World’s first satellite call
The world’s first satellite call is made,
using a Nokia GSM handset
1997: Snake – a classic mobile game
The Nokia 6110 is the first phone to feature
Nokia’s Snake game.
1998: Nokia leads the world
Nokia becomes the world leader in mobile
1999: The Internet goes mobile
Nokia launches the world's first WAP
handset, the Nokia 7110.
2002: First 3G phone
Nokia launches its first 3G phone, the
2003: Nokia launches the N-Gage
Mobile gaming goes multiplayer with the
2005: The Nokia Nseries is born
Nokia introduces the next generation of
multimedia devices, the Nokia Nseries
2005: The billionth Nokia phone is sold
Nokia sells its billionth phone – a Nokia 1100 –
in Nigeria. Global mobile phone subscriptions
pass 2 billion.
2006: A new President and CEO – Nokia today
Olli-Pekka Kallasvuo becomes Nokia’s President
and CEO; Jorma Ollila becomes Chairman of
Nokia’s board. Nokia and Siemens announce
plans for Nokia Siemens Networks.
Nokia recognized as 5th most valued brand in
the world. Nokia Siemens Networks
commences operations. Nokia launches Ovi, its
new internet services brand.
Nokia's three mobile device business
groups and the supporting horizontal
groups are replaced by an integrated
business segment, Devices &
The Nokia House, Nokia's head office located by the Gulf of Finland in
Keilaniemi, Espoo, was constructed between 1995 and 1997.
Nokia India Pvt. Ltd. designs, manufactures, and markets mobile phones and
communication network devices. It offers mobile phones and devices based on
the GSM/EDGE, 3G/CDMA, and CDMA cellular standards under the Nokia brand.
In addition, it offers services and software through mobile devices in the areas
of advertising, business, entertainment, navigation, and social communities.
Further, the company provides wireless and fixed network infrastructure,
communications, and networks service platforms.
In July 2011, Nokia was recognized as the best place to work in Central America
and the Caribbean for its great culture and work environment. It was also
selected for Economic Times Most Trusted Brand in India in 2010, at the number
It is a fast paced organization with a competitive work environment. It
appreciates novel suggestions from its people. It is multicultural and believes in
just treatment for its employees
Marketing strategy of a company in a new country plays a vital role in
determining its future in that country. Knowing that Indian market is very
different from other market sit was already operating in,
Nokia came up with an India–specific strategy or a global strategy.
It adapted the to Indian conditions by launching new products and enhancing
the products with features designed specifically for local customers, as well as
promotional campaigns targeted at Indian audience to gain a foothold in the
To capture the wide spread Indian market, it developed an extensive distribution
network which also helped it take its products to rural markets in India.
Here, to discuss the strategy, we consider the simple concept of 4 P’s, namely;
product (customization), price, place (distribution) and production.
The 4 P’s involved with a communications giant is very important
as they are directly linked to the customer’s preference
For a successful marketing mix, creating the product according to the
demand in the market is very important.
Quality, Appearance, Packaging, Brand, Service, Support, Warranty
The price is an important factor as it decides the level of interest of the
consumer towards the product.
Discounts, Financing, Leasing, Options, Allowances.
The place of distribution is very important as it should be
convenient for the consumer to access it and should be available at
Logistics, Channel Members, Channel Motivation, Market
Coverage, Service Levels, Internet, Accessibility.
Nokia performs both above the line and below the line forms of
Front Line Service, Public Relations, Message, Sales, Media etc.
Mobile phone maker Nokia is down, but not out. The company’s India division
claims it is leaving no stone unturned in trying to reclaim its top spot in the
growing Indian mobile phone market.
Speaking on the sidelines of the launch of new phones in Nokia’s Lumia series,
Viral Oza, director-marketing, Nokia India, told The Hindu about the company’s
strategies, its USP and its most ambitious offering in its smart phone Lumia
series – the Lumia 920.
HELSINKI — Nokia shares surged on Monday after it announced plans to buy out
Siemens AG’s share of their network equipment joint venture, betting on the
technology to run 4G networks as it struggles in the smartphones business.
Loss-making Nokia gains full control of the profitable venture
Nokia Siemens Networks (NSN) for US$2.2 billion, a cheaper
than-expected price, analysts said, though they also noted the
acquisition would put pressure on Nokia’s balance sheet.
Nokia Corporation Stock Exchange Release July 1,
Espoo, Finland and Munich, Germany - Nokia
Corporation and Siemens AG today announced that
they have entered into a definitive agreement pursuant
to which Nokia acquires Siemens' entire 50% stake in
their joint venture, Nokia Siemens
Nokia has is to make sustained growth. For this, we have been
executing on three pillars: future disruption, connecting the
next billion. Innovation gives us the competitive edge,”.
The acquisition has been approved by the Board of Directors of
Nokia as well as the Managing and Supervisory Boards of Siemens,
and is subject to the customary regulatory approval process.
The purchase price for Siemens' stake is EUR 1.7 billion and the
transaction is expected to close during the third calendar quarter of
2013. Upon closing of the planned acquisition, Nokia Siemens
Networks will become a wholly owned subsidiary of Nokia.
Nokia is pleased with these developments and looks forward to
continue supporting these efforts to create more shareholder value
for the Nokia group.“
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