Naaniz product description

1. NAANIZ
A BUSINESS PRESENTATION

2. THE AGENDA
ABOUT US
To know what we do, how we do it,
and why. These 3 aspects would
perfectly summarize the ideology
behind Naaniz.
KNOWING THE
PROBLEM
Setting up and running new
businesses in India is challenging.
Also, organizing unorganized labour
is an uphill task. In addition to this,
the broader goal of establishing our
brand is what we aspire for.
SOLUTION
Our idea shall be our driving force.
Given our idea’s scope extending to
women empowerment, for instance,
we can capitalize on the national
scenario – which aligns with our
ideals.BUSINESS MODEL
This can only be discussed at a
meeting over a cup of coffee!.
1
OUR WORKS
Our endeavor is to inculcate the spirit
of entrepreneurship among Indian
housewives. In the process, we
stumbled upon something bigger –
something that was beneficial for our
“organic” vendors as well as us.
(more on the “organic” aspect later in
the presentation)

3. MARKETING
AND SALES
Omni Channel Marketing, We know
how to grab our vendors and
customers.
COMPETITORS
As soon as a child is born, he gets
into a race to win, so do we. Our
formula for success here, is our
focus on suppliers’ satisfaction –
which is often overlooked by others
in the business. MANAGEMENT
TEAM
We believe in the power of group
discussions and brainstorming
sessions. Our team is qualified, of
course, but more than that, they are
capable of innovation.
FINANCIAL
PROJECTIONS
We live in a 1.2 billion strong nation.
What’s more, by 2022, the proportion
of youngsters shall be 60% of our
demographic (median age of 29,
making India the “youngest” major
country). The youth shall be more
productive, hence earn more, and in
turn spend more! It is the right time to
capitalize on this tendency for the
consumables market.
ACCOMPLISHMENTS
We have already begun on our path, and
have made significant progress. However, to
make it to the end, we need your help!
2

4. OUR LATEST CATEGORY 3

5. 2016
START UP
—
The start of 2016 marked the
start of our drive to create
something new – an idea that
is unique and profitable; while
being beneficial to society.
After a few brainstorming
sessions in January, the idea
of NAANIZ came into being.
2016
INCEPTION
—
We quickly followed up on the
idea, and Naaniz was live in
February. We created the
website, the Android and iOS
apps, and made a database of
vendors.
4OUR HISTORY THROUGH TIME

6. 5
03 Talent
Indian handicrafts and indigenous products have
made quite a name for themselves. Our women
are experts in the arts, and their culinary talent is
also commendable. However, they lack the right
platform to display these talents to the world.
04 We do not complain
about everything.
We have started out
with an aim, and we
know we can
achieve it.
FOUR FACT TO DISCOVER THE PROBLEM
01 Uncomfortable zone
India is a diverse nation, with different
mindsets and cultures. Women, for
different reasons, are confined within
the four walls of their homes. Getting
them out of that tight spot is a
challenge.
02 E-Commerce
E-Commerce penetration has been
slow in India, and hence people are
not generally well-informed of its
various aspects.

7. S
T
W
Weakness
We lack necessary funding, which
has made it difficult to establish
our visibility in the market.
Strengths
Hard work and focus are
necessary to achieve
success. We believe that the
homemakers of India possess
these qualities.
Threats
Homemakers are worried
about working on a larger
scale, as it may disturb their life
balance.
OOpportunities
With 60% of the population
being under the age of 35,
the target market for
consumables has never
been this lucrative.
SWOT ANALYSIS 6

8. FINDING SELLER
Beauty is the first sign of Perfection.
Or sometimes, it can be an illusion.
We search for genuine sellers who
believe in their product and have
excellence in their
BRAND DESIGN
We help sellers to design their own
brand with their own Back-end
panel and provide training for it
PHOTOGRAPHY
This comes under graphics design ;
To ensure each product carries
proper photos we have a certain
checklist.
PRE QUALITY CHECK
Assure that each product has to go
pre-quality check before getting
approval on our website, where we
check material they use and the
procedural details etc.
MULTIPLE OPTIONS
This is true each time you would
find that our product would have
multiple vendors, so you can
choose which one to pick as per
ratings or by locations
RESEARCH
We ensure that price is researched
before putting online while taking
proper care of the stakeholders
profits
MARKETING
In-house promotion and Facebook
ads ,along with participation in
various NGOs
DELIVERY
Vast world with so many
oppurtunities; we ensure that each
quality product reaches safely and
on time
How Does App or website help? 7

9. + + =
Technology
With the help of latest
web-
solutions and App develop-
-ment we bring the sellers
close to the buyers
Product Development
We help women to
develop there own brand
and establish their unique
identity while catering to
the buyers
Delivery and Packaging
Everybody loves a
premium product but not
everyone delivers the
same. We are proud of
ourselves to guarantee the
best quality to all our
customers at a very
affordable price
Success
Handwork Prevails. At the
end we bring back Indian
handicrafts to the existing
market, and deliver a high
quality experience to our
customers
RESOLVING THE PROBLEM 8

10. FUND REQUIREMENT AND EXPENSES
Launch
Bootstrap Stage: 32 lakhs for a
period of one year
People On Board
We would use this money for
marketing and hiring employees.
Contract with seller
Target: To acquire around 13000
homemakers as sellers
9

11. FUND REQUIREMENT AND EXPENSES
Marketing
Spending smartly is the motto
Statistics
We would bring UA cost to 80rs
within 8 months; better
packaging and more customers
on board
New City
The money would be invested
for expansion in 4 more cities
10

12. COMPETITORS
Marketplace for everyone not
focusing on empowering the
fairer sex and dealing within
the national market only
OUR COMPANY
Marketplace for Women to
promote their product We
aim to provide national and
international recognition to
the indigenous concepts
Our competitors always think that vendors have better quality to deliver; But we believe that delivering one best quality
good is better than delivering thousands of cheap quality products. We prefer quality over quantity and customer’s
trust is what matters the most.
11OUR COMPANY VS COMPETITORS

13. Website encourage multiple gender for same
a)We do ensure that each product reaches on time along with payment.
b)We always promote our sellers by advertising them on packagings along with QR scan codes.
c)We ensure that we use best quality of product ,alongwith the helping vendors to buy goods on from better place.
12OUR ADVANTAGE OVER OUR COMPETITORS
Single product-multiple sellers is a unique concept
Every seller would have there own dashboard panel
to understand about their product cross-sell
Our core Strenght is that we encourage more and
more women to be a part of this platform
Pre-quality Check on everything before uploading
product on our website
Single Product and single seller
No such type of panel is provided to seller
Product are not ensured before uploading on same

14. THERE WORKPLACES
. At the heart of India but Virtually Everywhere.
OUR HOMEMAKERS- The force
to reckon with
They are very active that; whatever we throw at them they
catch and throw it back at us back with doubled of the
dedication we desire.

15. 14
SHILPI CHANDAK
VENDOR MANAGER
GAURAV MANTRI
MENTOR
SHIKHA RATHI
PRODUCT PROMOTER
These visionary people helped to develop this idea into a model and bring our vision into reality.
OUR MANAGEMENT TEAM

16. ANSHUL
A small town Engineer with a 5 year experience in
IT industry. His vision to do something different for
people keeps him enthusiastic. He took his
Grandmother ‘s diary to understand the industry
and women as entrepreneurs
CEO & Co-Founder
Skills
Leadership
Administration
Finances
Passion
80%
59%
95%
100%
MEET MR JACKSON 15

17. 0%
FEBRUARY
5 new customers with no
repeat orders
25% 35% 41%
We started this project in Month of Feb with Pilot projecting;
MARCH
150 new customers
with 25% repeat customers
APRIL
250 new customers along
with 35% repeat orders.
MAY
Expecting more 500 customers
with 41% repeat orders
16Repeat Customer Vs New customer

18. Head Office
Naaniz, 12 Ravi Nagar
Near Anand bazaar,ubdire
Madhya Pradesh 452016
Secondary Office
Naani office,
Sector 7 , Rohini,Near Andhra Bank
Delhi
Call us
(91) 9617883305
Email / Website
anshul@naaniskitchen.com
www.naaniskitchen.com