1. Model for Marketing Mix (Health care industry)
------
Set a goal & objective of health impacts/
outcome
--- Position & brand intervention
Confirm consumers(corporate/retail) Annual/Pre test /Doctor referral
health want & needs --------- intervention
Collect & assess information gathered Implement HE Program
---------
Formative listening & final conversion --------- Monitor & adjust programme
adjustment
Evaluate process, impact & outcome
of program
Start------------------------------------------------------------------------------------------ End

2. 4 P’s of the Marketing Mix
(NM Medical healthcare Pvt Ltd)
 Product
 Place (Distribution)
 Promotion
 Price
Product
 Health checks ups- (Pre employment/Annual
checks/Retail markets
 Goal is to develop the best health checks services
with the resources available
Price
 Social and External Prices vs. Monetary Cost
 Monetary Cost
 Who are the clients (size of corporate)?
 What is their ability to pay(their budget)?
 What is the demand for the health
requirement ?

3.  Money making for organization?
 Benefits/barriers for clients?
Place
 Best place to offer program
 Best time to offer program
 Through what channels are we distributing
program(TPAs, Insurance broker, Camps..etc)
 Competitive advantage lies in distribution
Promotion
 Deals with communication that program planners
use to attract those in the target population to
become involved in a program (pamphlet
distribution, Advertisment)
 Informative and Persuasive
 Creative title
 Headline mentality
Study of Marketing Mix Strategies used in
“NM MEDICAL”

4. By : Pranav Shetti
Reg No :
Course : MBA- Marketing
Institute : IBMT Bangalore
SYNOPSYS
Title of study:
Study of Marketing Mix Strategies used in “NM MEDICAL”.
Objectives behind the study:
• To identify the channels of which the product will be distributed.
• To analyse the sales promotion techniques used by the company.
• To analyse customer satisfaction and feedback analysis methods.
Sample size:
100 IVF centers who are the company’s customer for more than one year.
Sampling method:

5. Sampling methods are classified as either probability or non probability.
Probability methods include random sampling, systematic sampling, and stratified sampling. In
non probability sampling, members are selected from the population in some nonrandom
manner. These include convenience sampling, judgment sampling, quota sampling, and snowball
sampling.
In my survey I am using Convenience sampling method to choose the companies who purchase
product from us.
Analysis method:
SWOT analysis (alternately SLOT analysis) is a strategic planning method used to evaluate
the Strengths, Weaknesses /Limitations, Opportunities, and Threats involved in a project,
process or in a business venture.
In my study, I am using SWOT analysis to identify strengths, Weaknesses/Limitations,
Opportunities, and Threats of different sales promotion techniques.
Contributions expected from the research:
My study helps the company to
• Identify attention-getting sales promotions.
• Understand the methods which will increase Industry visibility.
• Improve the product/service quality according to customer requirements.
Brief about Guide:
My guide is Mr. Gururaja M.N, pursued his Bachelor in science and MBA from Al- Ameen
Institute of Management studies. He served as HR manager in Symmetric Technology and
Analyst in Oracle and Marketing Analyst in Park ITC and started his professional pursuit as
Business Executive in Venus Remedies Ltd. He organized Seminar on Vedic Economy for
student holistic knowledge and development.