Neopost<br />The Gift of Time<br />anpost.ie/mailmedia<br />
The Gift of Time<br />The Challenge<br />The market for folder inserters is extremely competitive with just three key play...
The Gift of Time<br />The Target Market<br />Neopost segmented and profiled their customer database to identify customers ...
The Gift of Time<br />The Thinking<br />As the mailing database was small, direct mail allowed Neopost to send the message...
The Gift of Time<br />The Mailing<br />It’s been a tradition to communicate the Neopost message in a fun and engaging mann...
The Gift of Time<br />The Results<br />This campaign generated a 12:1 return on investment, and converted 16 leads to fold...
Talk to us<br />Talk to us<br />sign up @ anpost.ie/mailmedia<br />We’re the go-to <br />people for anything <br />to do w...
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Neopost - The gift of time campaign

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Neopost - The gift of time campaign

  1. 1. Neopost<br />The Gift of Time<br />anpost.ie/mailmedia<br />
  2. 2. The Gift of Time<br />The Challenge<br />The market for folder inserters is extremely competitive with just three key players, however brand awareness for the provision of folder inserts is very low. <br />Folder inserts provide economic and time saving benefits, are available for businesses of all sizes and are beneficial for carrying out direct mailing campaigns. <br />The key challenge was the lack of product awareness combined with the difficulty to convey the benefits of these machines to a non user.<br />
  3. 3. The Gift of Time<br />The Target Market<br />Neopost segmented and profiled their customer database to identify customers who would qualify for a folder inserter. <br />This was achieved by taking into account their current mail volumes and the other Neopost equipment they had in operation. <br />They also wanted to specifically target the financial controller contact.<br />
  4. 4. The Gift of Time<br />The Thinking<br />As the mailing database was small, direct mail allowed Neopost to send the message directly to the target audience. It also allowed the sales team to follow-up with a call, once the direct mailing landed, to set up a meeting.<br />
  5. 5. The Gift of Time<br />The Mailing<br />It’s been a tradition to communicate the Neopost message in a fun and engaging manner and Neopost wanted to continue that trend with this direct mail piece. <br />An innovative ‘Maltese’ fold direct mail piece was created that allowed for tease and reveal messaging.<br />The campaign led with the line, ‘What’s the best gift you can give your company’, this was coupled with a striking image of a clock with a bow attached to it. When the direct mail piece is opened it revealed the answer, ‘The Gift of Time’.<br />
  6. 6.
  7. 7. The Gift of Time<br />The Results<br />This campaign generated a 12:1 return on investment, and converted 16 leads to folder inserter customers with an ASP of €4,800.<br />
  8. 8. Talk to us<br />Talk to us<br />sign up @ anpost.ie/mailmedia<br />We’re the go-to <br />people for anything <br />to do with maximum <br />return on investment<br />and sales success <br />with Direct Mail<br />@MailMediaUnit<br />

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