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1. The nature of
CommunicationAnn Melord S. Serohijos

2. What is Communication?
Communication is a
process by which
people send
messages or
exchange ideas or
thoughts with one
another in a verbal
or non-verbal
manner.

3. Communication
Comes from the Latin word
“Communicare” meaning to share, to
unite, to join or to have things in
common

4. Principles and Characteristics
of Communication

5. 1. Communication is Schemata-driven
Communication makes
you send to or receive
messages from
somebody by activating
your schemata,
experiences or
background knowledge
that you have stored in
your brain since your
early developmental
stages.

6. What does SCHEMATA means?
In psychology and
cognitive science, a
schema
(plural schemata or
schemas) describes an
organized pattern of
thought or behavior
that organizes
categories of
information and the
relationships among
them.

7. Communication is Schemata-driven
It begins with yourself, you begin with
what you have already stocked in your
brain or with what you have already known
or understood about the subject matter of
the communicative act.
Transmitted messages become
understandable or meaningful because of
your innate or old knowledge about the
messages.

8. 2. Communication is an interpretative
act.
The only person who
knows the exact or full
meaning of the
message transmitted
is the sender or
speaker.
Being the creator or
source of the ideas,
he has the absolute
knowledge about his
message.

9. So why it called interpretative act?
Because the role
of the receiver or
listener is just to
interpret, infer,
or guess the
meaning of things
appealing to his
sense of hearing.

10. 3. Communication does not
guarantee a direct or automatic link
between two minds
These forms of
knowledge
become
meaningful only to
others when you
initiate
communication
with them.

11. Asking something from
your officemate…
Mingle with other
people in the party…
Meeting someone to present a
business proposal…

12. 4. Communication is active, powerful,
or forceful
Active - Engage
in action
Powerful - Having
great effectiveness
Forceful - Full of
force, powerful or
effective
Messages have varied
effects on all
participants in any
communicative event

13. 4. Communication is active,
powerful, or forceful
Eliciting different meanings or reactions,
these messages are prone to changes.
Subjected to the changeable and continued
existence of the world, communication is a
dynamic(A process or system characterized by
constant change) as life that goes on and on like
a river. Nothing remains permanent or fixed
in the world of communication.

14. 5. Communication is symbolic
Symbols, signs, or marks like letters,
words, sentences, graphs, pictures and
other concrete objects represent or
stand for ideas that you intend to
convey verbally.

15. Communication is symbolic
For non-verbal communication, you resort
to bodily actions (gestures, eye
movements, posture, facial expressions)
voice quality, space and time elements to
stand for the ideas you want to express.

16. 6. Communication always results in
something
Two or more persons
participate in any
communicative act.
The first, expresses
or sends a message;
the second, responds
or reacts to the
message.

17. It is impossible
for any person
communicating a
message not to
get any response
or reaction at all
from his
listeners.
From the classroom..
From the meeting…