This document provides an overview of a personal branding workshop. It discusses defining personal brands and the challenges of personal branding, including maintaining branding efforts over time. The workshop helps participants discover their personal brand building blocks like personality, vision, and values. It also covers developing a unique personal profile and optimizing branding communication through words, tone, body language, etc. The key takeaways are prioritizing personal branding as an investment in one's future success.

1. Personal
branding
workshop
What
to
expect?
Galland.be
Consultants
in
strategic
marke@ng
©
Galland.be
2011
Galland.be

2.
What
is
a
brand?
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3.
“A
brand
is
more
than
a
promise,
it’s
a
commitment
to
create
a
unique
experience
for
your
customers”
Ann
Galland
Galland.be

4.
What
is
a
personal
brand?
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5. “A
personal
brand
is
more
than
a
promise,
it’s
a
commitment
to
create
a
unique
proposi=on
for
your
customers,
your
employers
and
anyone
else
crossing
your
path”
Galland.be

6. What
you
say
is
not
necessarily
what
they
hear
§ It
is
not
only
about
“what
you
say”,
but
also,
and
even
more
so
about
“how
you
say
it”
§ Social
interac7on
success
§ Words
7%
§ Voice
and
intona7on
38%
§ Body
language
and
facial
expressions
55%.
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7. ©dlhdmb13
(flickr)
7
Galland.be

8. Your
posi@oning
pitch
can
be
miles
away
from
their
percep@on
§ On
average,
people
remember
only
three
things
about
you
§ Make
sure
they
remember
exactly
what
you
want
them
to
remember
Galland.be

9. Main
challenges
in
personal
branding
Galland.be

10. Building
your
brand
takes
@me
and
perseverance
§ Maintaining
and
growing
your
brand
takes
pa@ence
and
discipline
§ Obtaining
brand
equity
requires
consistent
communica@on
efforts
§ Be
“at
all
7mes”
convinced
that
it
is
an
investment
in
the
successful
future
of
“you”
Galland.be

11.
Why
would
you
bother
to
invest
in
personal
branding?
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12.
“Because
the
only
organiza=on
you
belong
to,
you
are
commiDed
to
for
life,
is
…YOU”
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13. What
are
the
takeaways
of
the
personal
branding
workshop?
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14. Discovering
your
personal
building
blocks
Keep
W Remedy
S Personality
Vision
Build
Management
Mission
Capitalize
skills
O Priori@ze
T Face
Op@mize
Business
Iden@ty
Values
Exper@se
Image
Galland.be

15. Building
your
unique
profile
Copyright:
Personal
profile
builder
is
an
intellectual
property
of
Galland.be
Galland.be

16. STO
P
SH
OUT
ING
!
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17. Galland.be
consultants
in
strategic
marke@ng
Contact
us:
www.galland.be
ann@galland.be
+32
477
22
54
15
Galland.be