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Everywhere Commerce

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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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Everywhere Commerce

  1. 1. Social Commerce
  2. 2. eCommerce + Social Media
  3. 3. 5,1 %**beträgt der Anteil des Online-Handel am gesamten Handel inkl. Versandhandel
  4. 4. F-Commerce =Frust Commerce?
  5. 5. Social Media im Gartner Hypecycle Gipfel der überzogenen Erwartungen Plateau der Produktivität Tal der Enttäuschungen Technologischer Auslöser
  6. 6. KonsumentenTechnologien Märkte
  7. 7. Das Potenzial, in Social Mediaeinen Kundendialog zu führen, ist noch längst nicht erschöpft!
  8. 8. Aufbruch ins Kundenzeitalter!
  9. 9. Loyalitätszyklus in der Customer Decision Journey ZMOT Trigger/ Sicherheit Emotion/ Interesse Nutzen, Status Erfahrung VOR = NACH dem Kauf What is in it for me? dem Kauf Tolle Qualität! YEAH! Guter Service „Ich bin sehr zufrieden.“MarkenbotschafterMultiplikatoren
  10. 10. Was wünscht sich der Kunde? Autonomie Bindung
  11. 11. Das Social Web fördert alteKauf- und Verkaufsprinzipien.
  12. 12. #1 Social Proof
  13. 13. #2 Autorität
  14. 14. „Von Experten empfohlen“ „Bestseller“„Ökotest sehr gut“ „Industriestandard“ „Beliebtestes Produkt“
  15. 15. #3 Knappheit
  16. 16. #4 Gefällt mir (auch).
  17. 17. #5 Konsistenz
  18. 18. #6 Reziprozität
  19. 19. SoLoMo – der Katalysator der Experience Economy
  20. 20. Mobile ShiftSmartphone- Besitz Mobile Web SoLoMo ca. 50 % 22 % 34 %
  21. 21. Das Smartphone als Scharnier zwischenOnline-Handel und stationärem Handel
  22. 22. Risiko oder Chance?„Showrooming“ Lokale BewertungsplattformenPreistransparenz durch (Qype, Google Local, Yelp)Barcode-Scanner wie erleichtern dieBarcoo oder RedLaser Auffindbarkeit von stationärem HandelBewertungen sind mobilabrufbar (Google-Suche, Kunden werden durchAmazon) Kartenapplikationen in den Handel navigiert Mobile Couponing locken neue Kunden in die Läden Window-Shopping, QR- Shopping, Pop
  23. 23. Kundendialog ist das neue Marketing
  24. 24. Klassisches CRM wird zu SocialCRM Fokus: Kundenbindung Loyalty Based Management Fokus: Kundenwert (CLV) Customer Relationship Managementca. seit 1985 seit 1995 seit 2000 SocialCR M
  25. 25. SocialCRM ist die einzige Antwort auf den Verlust der Informationshoheit.
  26. 26. Stammdaten Soziodemo- grafie Open GraphVerkaufshistorie Monitoring Crowdsourcing
  27. 27. SocialCRM bei FluglinienLufthansa: Während Aschewolke 20 % EntlastungKundenhotline durch Kommunikation via Facebook undTwitterKLM „Surprise“: Fluglinie überrascht Kunden vor Ort mitGeschenk basierend auf Info aus Social Media-Profil desKundenAmerican Airlines „AAdvantage“: Eigene FB-Seite fürMiles, laufende Verknüpfung Meilenkonto mit FB-Profildurch Contests
  28. 28. Everywhere CommerceOnline Offline Mobile
  29. 29. Radio TV Print-AnzeigenOut-of-Home-Media Redaktionelle Inhalte WOM Blogs Webseite 360 Empfehlungen Social Media Newsletter Verkäufer Veranstaltungen Mailing Sportevents Katalog
  30. 30. Lassen Sie den Kundenentscheiden, wo er mit Ihnen kommunizieren will!
  31. 31. Vielen Dank für Ihre Aufmerksamkeit! Anne Grabs Autorin und strategische Beraterin MAIL: info@annegrabs.de XING: https://www.xing.com/profile/Anne_Grabs

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