1.
Ultimate Pinterest
STRATEGY GUIDE
AnnaZubarev.com

2.
GROWING
FOLLOWING IS JUST
LIKE GROWING
FLOWERS,
IT TAKES CARE AND
ATTENTION!
W W W . A N N A Z U B A R E V . C O M

3.
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In this Presentation, you will learn
how to create your own winning
Pinterest Strategy that can help
you establish your brand online
using high quality pins, original
content, and relevant content.

4.
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Compared to tweets, Pinterest pins are a lot more spreadable by 100 times.
Life of a pin is about 1,500x longer compared to a Facebook post.
Pinterest is now the hottest ticket when it comes to business marketing ever
since Facebook purchased Instagram.
Pinterest is an avenue even for Fortune 500 companies who are attracted to
creating their own company profile on the social media platform.
Pinterest falls on its business accounts where you can enjoy integrated
features essential to your business.
You get additional marketing features once you join the currently 500,000
business accounts on Pinterest who promotes their brand on the fastest
growing social media platform to date.
WHAT'S ALL THE FUSS WITH
PINTEREST?

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Anything you pin on Pinterest reflects what your company or you will be
endorsing.
Make sure all your boards have high quality pins to create an effective strategy.
When pinning images, ensure that the link is working and is redirecting to a
reputable website related to your image.
If your image is about photoshop editing tips, your pin should also have a link
to a relevant article for further reading.
Never use spammy content when linking your images.
When pinning images to establish your authority while on Pinterest.
Never mislead your followers by pinning images with inappropriate links which
may be unfavorable to your company and your brand.
ALWAYS PIN HIGH QUALITY
IMAGES

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Create your own images to pin on Pinterest by using a combination of photos
and interesting content. Doing this can help you gain more followers on
Pinterest, especially if you are pinning useful and relevant content for your
readers.
Re-mix other content with yours when pinning your own original content.
Don't just be self-promotional.
Repinning from other accounts related to your brand can create a mix that can
benefit your brand and establish an excellent Pinterest Strategy Guide.
Take in the effect 80/20 rule when comes to pinning.
Pin 80% of the time, other's content into your Pinterest Boards, and 20% of the
time you should be pinning your own content.
CREATE ORIGINAL CONTENT
& CONTRIBUTE TO
SHARED CONTENT

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Use Stock Photography sites, where you can download it for FREE any images
for any of your Visual Content Creation, specifically images for your blog/pins.
Regardless of which pins your post on your profile, make sure to always lead
with value and pin only high quality images. Overall, your images should
always look great – always avoid pinning blurred images or images that aren't
optimized correctly.
USE HIGH QUALITY
STOCK IMAGES

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The best way to determine when the best times to pin your images are is to
analyze your Pinterest analytics and pinpoint when you are acquiring the
highest engagements and the most repins.
You can maximize your engagements by pinning at peak hours.
The best time to pin your images on Pinterest will highly depend on your
target audience. It may vary from a set schedule to an audience with an 8-
hour day job.
Your Pinterest strategy will also differ depending on the boards you put up on
your profile.
DIY boards are so much better during the weekends as readers tend to have a
lot of free time on these days to work on the crafts your post.
Pinterest is always busier during the weekends.
WHEN IS THE BEST TIME
TO PIN?

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You can grow your following by leveraging on popular guest board offers.
By simply reaching out to influential pinners and gaining partnership, you can
actually establish your brand.
Interact with other pinners by commenting, repining images and reaching out
to your followers even outside the Pinterest platform.
Engaging with other Pinterest users and gaining their trust as well as brand
loyalty can help you earn a better ROI in comparison with other social media
platforms.
Remember that Pinterest users are most likely to buy items from brands they
follow.
HOW TO ENGAGE WITH
OTHER USERS?

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Pinterest users usually look for boards with the use of the internal search
feature found on the platform.
You can incorporate the right keywords in the right places including your
brand names and within your pin and board descriptions.
Adding description into every pin and image you add into your post matters
tremendously.
OPTIMIZE YOUR PINS

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Make them Bright & Crisp
Apply Transparent colors
Use High Quality
Optimize Pinterest Friendly size of the images - 735 x 1102 Pixels
Make them Informative - Infographics
Use Pinterest Analytics to put your PINS into Popular Categories
Use of catchy Headlines
CREATE IMAGES THAT POP

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Using a Scheduler like Tailwind can help you with prioritizing your time so
much better.
Tailwind has many great functions as one of the best Pinterest tools out there.
Analytics can help you understand your audience, what they want to see from
you and timing which works best for you.
Tailwind gathers your pinning efforts and helps you scale them.
AUTOMATE YOUR
PINTEREST STRATEGIES

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Complete your Profile
Brand Your it with Photo/Image
Verify Your Site
Optimize Board Descriptions
Optimize Your Pins with Keywords
Pin Only Quality Pins
Create Tall Pins
Make Your Pin Standout
Follow 80/20 Rule
Engage with Others
Pin Multiple Pins Daily
Pin it to Multiple Group Boards
Automate your Pin Strategies
Pin DAILY!
HOW TO INCREASE YOUR
PINTEREST INFLUENCE

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ALSO!

15.
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DON'T FORGET
TO SHARE IT
&
PIN IT!

16.
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AND

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NEED MORE PINTEREST
STRATEGY GUIDE TIPS?

18.
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GET TO MY
BLOG
WHERE
ALL THE
PINTERESTING
KNOWLEDGE
TAKES PLACE

19.
W W W . A N N A Z U B A R E V . C O M
OR HEAD OVER TO
PINTEREST.COM/ANNAZUBAREV
TO SEE IT FOR YOURSELF

20.
W W W . A N N A Z U B A R E V . C O M
THANKS!