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Pinterest Ultimate Strategy Guide

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Make the most of your Pinning efforts with this Ultimate Pinterest Strategy Guide that can help you improve your reach and influence on Pinterest.

From creating your profile, to what you need to know in how to create perfect Pinterest Strategy plan, all that is being shared in this presentation.

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Pinterest Ultimate Strategy Guide

  1. 1. Ultimate Pinterest STRATEGY GUIDE AnnaZubarev.com
  2. 2. GROWING FOLLOWING IS JUST LIKE GROWING FLOWERS, IT TAKES CARE AND ATTENTION! W W W . A N N A Z U B A R E V . C O M
  3. 3. W W W . A N N A Z U B A R E V . C O M In this Presentation, you will learn how to create your own winning Pinterest Strategy that can help you establish your brand online using high quality pins, original content, and relevant content.
  4. 4. W W W . A N N A Z U B A R E V . C O M Compared to tweets, Pinterest pins are a lot more spreadable by 100 times. Life of a pin is about 1,500x longer compared to a Facebook post. Pinterest is now the hottest ticket when it comes to business marketing ever since Facebook purchased Instagram. Pinterest is an avenue even for Fortune 500 companies who are attracted to creating their own company profile on the social media platform. Pinterest falls on its business accounts where you can enjoy integrated features essential to your business. You get additional marketing features once you join the currently 500,000 business accounts on Pinterest who promotes their brand on the fastest growing social media platform to date. WHAT'S ALL THE FUSS WITH PINTEREST?
  5. 5. W W W . A N N A Z U B A R E V . C O M Anything you pin on Pinterest reflects what your company or you will be endorsing. Make sure all your boards have high quality pins to create an effective strategy. When pinning images, ensure that the link is working and is redirecting to a reputable website related to your image. If your image is about photoshop editing tips, your pin should also have a link to a relevant article for further reading. Never use spammy content when linking your images. When pinning images to establish your authority while on Pinterest. Never mislead your followers by pinning images with inappropriate links which may be unfavorable to your company and your brand. ALWAYS PIN HIGH QUALITY IMAGES
  6. 6. W W W . A N N A Z U B A R E V . C O M Create your own images to pin on Pinterest by using a combination of photos and interesting content. Doing this can help you gain more followers on Pinterest, especially if you are pinning useful and relevant content for your readers. Re-mix other content with yours when pinning your own original content. Don't just be self-promotional. Repinning from other accounts related to your brand can create a mix that can benefit your brand and establish an excellent Pinterest Strategy Guide. Take in the effect 80/20 rule when comes to pinning. Pin 80% of the time, other's content into your Pinterest Boards, and 20% of the time you should be pinning your own content. CREATE ORIGINAL CONTENT & CONTRIBUTE TO SHARED CONTENT
  7. 7. W W W . A N N A Z U B A R E V . C O M Use Stock Photography sites, where you can download it for FREE any images for any of your Visual Content Creation, specifically images for your blog/pins. Regardless of which pins your post on your profile, make sure to always lead with value and pin only high quality images. Overall, your images should always look great – always avoid pinning blurred images or images that aren't optimized correctly. USE HIGH QUALITY STOCK IMAGES
  8. 8. W W W . A N N A Z U B A R E V . C O M The best way to determine when the best times to pin your images are is to analyze your Pinterest analytics and pinpoint when you are acquiring the highest engagements and the most repins. You can maximize your engagements by pinning at peak hours. The best time to pin your images on Pinterest will highly depend on your target audience. It may vary from a set schedule to an audience with an 8- hour day job. Your Pinterest strategy will also differ depending on the boards you put up on your profile. DIY boards are so much better during the weekends as readers tend to have a lot of free time on these days to work on the crafts your post. Pinterest is always busier during the weekends. WHEN IS THE BEST TIME TO PIN?
  9. 9. W W W . A N N A Z U B A R E V . C O M You can grow your following by leveraging on popular guest board offers. By simply reaching out to influential pinners and gaining partnership, you can actually establish your brand. Interact with other pinners by commenting, repining images and reaching out to your followers even outside the Pinterest platform. Engaging with other Pinterest users and gaining their trust as well as brand loyalty can help you earn a better ROI in comparison with other social media platforms. Remember that Pinterest users are most likely to buy items from brands they follow. HOW TO ENGAGE WITH OTHER USERS?
  10. 10. W W W . A N N A Z U B A R E V . C O M Pinterest users usually look for boards with the use of the internal search feature found on the platform. You can incorporate the right keywords in the right places including your brand names and within your pin and board descriptions. Adding description into every pin and image you add into your post matters tremendously. OPTIMIZE YOUR PINS
  11. 11. W W W . A N N A Z U B A R E V . C O M Make them Bright & Crisp Apply Transparent colors Use High Quality Optimize Pinterest Friendly size of the images - 735 x 1102 Pixels Make them Informative - Infographics Use Pinterest Analytics to put your PINS into Popular Categories Use of catchy Headlines CREATE IMAGES THAT POP
  12. 12. W W W . A N N A Z U B A R E V . C O M Using a Scheduler like Tailwind can help you with prioritizing your time so much better. Tailwind has many great functions as one of the best Pinterest tools out there. Analytics can help you understand your audience, what they want to see from you and timing which works best for you. Tailwind gathers your pinning efforts and helps you scale them. AUTOMATE YOUR PINTEREST STRATEGIES
  13. 13. W W W . A N N A Z U B A R E V . C O M Complete your Profile Brand Your it with Photo/Image Verify Your Site Optimize Board Descriptions Optimize Your Pins with Keywords Pin Only Quality Pins Create Tall Pins Make Your Pin Standout Follow 80/20 Rule Engage with Others Pin Multiple Pins Daily Pin it to Multiple Group Boards Automate your Pin Strategies Pin DAILY! HOW TO INCREASE YOUR PINTEREST INFLUENCE
  14. 14. W W W . A N N A Z U B A R E V . C O M ALSO!
  15. 15. W W W . A N N A Z U B A R E V . C O M DON'T FORGET TO SHARE IT & PIN IT!
  16. 16. W W W . A N N A Z U B A R E V . C O M AND
  17. 17. W W W . A N N A Z U B A R E V . C O M NEED MORE PINTEREST STRATEGY GUIDE TIPS?
  18. 18. W W W . A N N A Z U B A R E V . C O M GET TO MY BLOG WHERE ALL THE PINTERESTING KNOWLEDGE TAKES PLACE
  19. 19. W W W . A N N A Z U B A R E V . C O M OR HEAD OVER TO PINTEREST.COM/ANNAZUBAREV TO SEE IT FOR YOURSELF
  20. 20. W W W . A N N A Z U B A R E V . C O M THANKS!

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