design thinking lab
Collaborative Innovation & Experience Design
Design Thinking
@ Russian Universities
Journey
Anna Ploskonos
20 - 22 September 2012 d.confestival Hasso-Plattner-lnstitut Potsdam

Our Story
d.school Stanford University, Software Design, 2007

Our Work
Prototyping
Lomonosov Moscow State University
Faculty of Economics
• Needfinding course for master students of innovation
management, master degree program
• 1-month program of design thinking
British Higher School of Art and Design
• Summer intensive course “Design Thinking 2011” for designers
and managers with a corporate partner – VTB 24 bank
• Design thinking as a part of design-management program
Higher School of Economics
Business Incubator
• 1-month program for young entrepreneurs (2011)
• 1-month program for young entrepreneurs (2012)

Problems that We Faced
No sustainable ecosystem. Change in
interests.
Lack of experts with experience of
NPD.
Gap between the curriculum and real
market needs.

Russian Context
Achieving ambitious goals vs. solving everyday
problems.
Fear of failure and saying wrong answers.
“Measure seven times, cut once.”

We Create an Environment
At the beginning of the project, we create
the rules of the game together with
participants.
Making experiments and mistakes.
Questioning.
Generating a lot of ideas.
Building on ideas of others.
Having fun.
No hierarchy.

Value to Participants
Understanding of importance of HCD.
Understanding of own creative
process.
Professional development. Creative
hunger.
As the result, we have a community of
design thinkers, entrepreneurs and
movers.

Interest in Design Thinking
Book “Change by Design”
Tim Brown
in Russian
«Дизайн-мышление в бизнесе. От
разработки новых продуктов до
проектирования бизнес-моделей.»

Design Thinking @ Universities
Embedding design thinking into the curriculum
Lomonosov Moscow State University
Faculty of Economics
British Higher School of Art and Design
Design-Management
Skolkovo Moscow School of Management
MBA
Moscow University for Industry and Finance “Synergy”
Faculty of Design

Our Next Challenge
2 semestersʼ program for engineering
students:
Development of studentsʼ design
skills. Project-based program.
Innovative solution.
1 Part – problem definition (needfinding)
2 Part – solution definition (prototyping)
3 Part – solution design (human,
business, technology)

Thank you!