Ladies that Tweet - social media and email marketing
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Short presentation on using social media and emial
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Ladies that Tweet - social media and email marketing
- 1. Getting social with email marketing
- 2. Key topics The world of email marketing Didn’t social media kill email? Better together Tips to integration Final thoughts
- 3. The world of email marketing ‘A form of direct marketing, which uses email as a means of communicating commercial messages to an audience. With the purpose of enhancing the relationship of an organisation with its contacts, email encourages customer loyalty and repeat business.’ Best at • Retention • Lead nurturing • Proving ROI
- 4. Didn’t social media kill email?
- 5. No, it’s alive and kicking Commercial message preferences 2008 – 12 Direct mail 9% 26% Social networks 6% 0% 2012 Text 5% 2008 1% Email 77% 72% 0% 20% 40% 60% 80% 100% Source Exact Target
- 6. 58% of us check email first thing in the morning Facebook 11% News 5% Other 3% Search 20% Company website 3% Email 58% Source Exact Target 2012
- 8. Multichannel gets results • • 83% of marketers say and SME’s combining email social social media experience a 28% media increases the reach of higher open rate than markets newsletters into new companies who don’t • 47% said social media Vertical Response 2012 accelerates growth of email database • 31% thought social media generated more qualified leads • 53% said social media improved email campaigns ROI Marketing Sherpa study 2012
- 9. 68% of marketers aim for integration in 2012 Social Media 68% Mobile 44% Display 14% Seach 17% 0% 10% 20% 30% 40% 50% 60% 70% 80% Source MarketingProfs Dec 2011
- 10. Tips for integration Data collection Content & sharing Analysis
- 12. Use content to join up campaigns Email content should lead to and come from social media sites • Tweets • Blogs • Webpages Add connect and share icons to your email design
- 14. Inform future strategies from reports Relationships and relevance • Best time to send • Most read articles • Highest response competitions • Email subject lines in social media posts or adverts • Best performing images in Facebook adverts • Keep an eye on the bigger picture!
- 15. Summary Finally • Know your audience twitter.com/annapenrose • Collect email addresses twitter.com/MailAway facebook.com/MailAway • Create a plan and schedule Mail-Away.co.uk • Make content relevant Join a workshop! • Analyse the results and improve • Experiment with more advanced techniques • Be social!