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B!"# pr$%#&%!
for UX deliverables
by Anna Dahlström | @annadahlstrom

www.flickr.com/photos/jmsmith000/3169546564
My name is Anna and today we’re
going to talk about:
•How to adapt and sell your UX deliverable to the

reader (from clients, your team, in house and outsourced
developers)
•Guiding principles for creating good UX deliverables
(both low and high fidelity)
•Best practice for presentations, personas, user
journeys, flows, sitemaps, wireframes and other
documents
•Simple, low effort but big impact tools for improving
the visual presentation of your UX deliverables
O'() joking, that’s not
what this presentation will look like

www.flickr.com/photos/imagined_horizons/3669474121
If &# *&*, I wouldn’t blame you
if you looked like this

www.flickr.com/photos/dm-set/4200811849
W+$# is
so bad with this?
,r"# -f $((, it makes you
want to do this

www.flickr.com/photos/dm-set/4200811849
I#’" really
hard to read

Nbr!$#+&'.
"p$%&'.
L$%2 -f #1#
&'*!'# &
$(&.'/!'#
T-- /0%+ #1#
I# %-'#$&'"
unnecessary detail

I#’" #+! %($""
*!"%r&p#&-'
w-r* f-r
w-r*

I#’" /3# (&2!() w+$#
I’(( "$) $')w$)
I# 40"#
doesn’t sell it

“S!r&-0"()?!”
“6&" w&(( b! 3 +-0r" I’((
'!v!r .!# b$%2 -f /) (&f!”

“B-r&'.!”
“6&"
($*) 40"#
*-!"'’#
%$r!”

“L5)!”

“I’/ -0# -f +!r!”
T-*$) w!’(( (--2 $#...
1. A bit of background
2. Adapting to the reader, project & situation
3. Guiding principles with DOs & DON’Ts
4. Good examples
Br!$2

5. Practice x 4
6. Surgery + Q & A
2007

I started working agency side
M0%+ faster pace
than what I was used to

www.flickr.com/photos/22032337@N02/7427822420
Fr-/ -'! to many clients
& projects, at the same time

www.flickr.com/photos/jorgeq82/4732700819
Fr-/ #7 applications to
campaigns & large website redesigns

www.flickr.com/photos/9731367@N02/6988157282

www.flickr.com/photos/jpott/6214176279
S#r$#!.&%
thinking & communication
+

S!((&'.

my work became very important
Cr!$#&v!

approach to UX deliverables
+

Op!'

with less set templates
M$')
talented people
Cr!$#&v!, communicative, & visually pleasing
documents were a breeze for them

www.flickr.com/photos/stickkim/7491816206
6!) /$*!
clients & internal people smile

www.flickr.com/photos/31878512@N06/4941767047
F-r /!...
it took time

www.flickr.com/photos/snugglepup/4320372145
A*v$'%&'. my
wireframing skills was easy

www.flickr.com/photos/martinaphotography/7051511189
L!"" "- with the
strategic experience design documents

www.flickr.com/photos/sshb/3831637764
I +$* #- find
my own style

www.flickr.com/photos/msittig/610572129
W!!2()
one to ones
Cr&#&q0!, w$(2-#+r-0.+" & #&p"
was the best thing for my development

www.flickr.com/photos/deathtogutenberg/6784150372
6$# & 1p!r&/!'#&'.
until I found my style

www.flickr.com/photos/17207222@N02/5601758478
S&'%! #+!' I’ve made clients & internal
stakeholders & team members smile

www.flickr.com/photos/31878512@N06/4945216951/in/photostream
6-0.+ that’s not what it’s about,
it was & continues to be one important aspect

www.flickr.com/photos/martinteschner/4569495912
C+$/p&-'&'. IA & UX internally as
well as with clients was a big part of my job

www.flickr.com/photos/ittybittiesforyou/3879998804
I# "#&(( &": the value of UX,
collaboratively working & being involved from
start to finish is not a given everywhere

www.flickr.com/photos/donsolo/2888908733
W+-!v!r our work is for,
we always need to sell it

www.flickr.com/photos/jox1989/5143301136
H-w /0%+ we need to put into it
H-w we need to sell it
T- w+-/ we need to sell it
this all varies
6$#’" w+$# we’re
going to be working on today

www.flickr.com/photos/suttonhoo22/2070700035
2. A*$p#&'. to the
reader, project & situation
W+!r! we work
W+- the deliverable is for
W+) we do it
H-w it’s going to be used
impacts how to approach it
I $"2!* a few people
in different roles what they considered
key with good UX deliverables

www.flickr.com/photos/helga/3952984450
“ Y-0 '!!* #- produce a deliverable that meets the
needs of the audience it's intended for: wireframes
that communicate to designers, copy writers and
technical architects... Experience strategy documents
that matter to digital marketeers... ”
- J-+' G&bb$r*
Associate Planning Director
Dare

www.flickr.com/photos/jmsmith000/3169546564
“ A .--* UX *!(&v!r$b(! clearly communicates its
purpose and what its trying to achieve. It anticipates
any questions / scenarios which may be posed. ”
- N&%2 H$(!)
Head of User Experience
Guardian News and Media

www.flickr.com/photos/jmsmith000/3169546564
“ I#" '-# "-/!#+&'. created for the sake of it. One
of the reasons we don’t do wireframes anymore is
because of this. Instead my team creates html
prototypes which live in a browser. I see developers
refer to them all the time, without consulting the
team. ”
- N&%2 H$(!)
Head of User Experience
Guardian News and Media

www.flickr.com/photos/jmsmith000/3169546564
O'! immediate
conclusion can be made

www.flickr.com/photos/ivanclow/4260762246
C(&!'# "&*! is different from +$v&'. %(&!'#"
“ I' #+! p$"# I’d look for reams of documents going
into great detail, but as a result of the proliferation in
devices creating documentation is becoming too
cumbersome.
6!r! '!!*" #- b! some initial though into journeys,
personas and use cases for sure, but the need for
wireframes I think is reduced to identify the priority of
content/functionality. ”
- A(1 M$##+!w"
Head of Creative Technology
BBH, London
www.flickr.com/photos/jmsmith000/3169546564
“ I'"#!$* w! "+-0(* be wireframing in code using a
responsive framework so that we can immediately see
how everything looks on all devices, and rapidly
change how an element and its associated behaviours
looks across all these devices. ”
- A(1 M$##+!w"
Head of Creative Technology
BBH, London

www.flickr.com/photos/jmsmith000/3169546564
S!%-'* %-'%(0"&-':
approaches & what’s needed differ
between companies

www.flickr.com/photos/ivanclow/4260762246
I $"2!* A(1:

“Would you agree though that the above works a lot
better if the teams are located together and work
collaboratively, and that the need for actual
wireframes with annotations increase, if the
development happens elsewhere?”

www.flickr.com/photos/helga/3952984450
Y!"
totally agree
6&r* %-'%(0"&-':
what inhouse developers need is
different from if the build is outsourced

www.flickr.com/photos/ivanclow/4260762246
“ UX "+-0(* '-# be a hander over, it should be part
of the full development cycle from product inception,
through to the MVP and each iteration beyond. ”
- S%-## B)r'!-Fr$"!r
Creative Director
BBC User Experience & Design
Sport & Live

www.flickr.com/photos/jmsmith000/3169546564
H-w!v!r, sometimes
we do need to hand things over

www.flickr.com/photos/martinteschner/4569495912
“ R0(! f-r /) #!$/: I don’t care what you create or
how you create it, but it better be high quality.
A deliverable which isn’t used to move the project
forward is a waste of time. ”
- N&%2 H$(!)
Head of User Experience
Guardian News and Media

www.flickr.com/photos/jmsmith000/3169546564
“ UX &" $b-0# *!(&v!r), not deliverables. So the
best design artefacts are the ones that take the least
time to convey the most insight and meaning.
Conversations are better than sketches, sketches are
better than prototypes and prototypes are better than
think specifications.
S- &f )-0'r! f-%0""&'. -' making pretty
deliverables, you're focussing on the wrong thing. ”
- A'*) B0**
Co-founder & CEO
Clearleft
www.flickr.com/photos/jmsmith000/3169546564
“ 6$# b!&'. "$&*, there are VERY RARE occasions
when creating a nice looking deliverable like a concept
map—to explain a difficult concept around a large
organisation—can pay dividends. But this is the
exception rather than the rule. ”
- A'*) B0**
Co-founder & CEO
Clearleft

www.flickr.com/photos/jmsmith000/3169546564
F-r#+ %-'%(0"&-':
it’s not about pretty documents,
but about adding value

www.flickr.com/photos/ivanclow/4260762246
“ M$2! #+!/ f ****** $ppr-pr&$#!
Practitioners love to pretend that they only need to
fart/cough near a client and they understand what’s
inferred, but that's nonsense.
6! #r0#+ &" you need to communicate to lots of
different people at lots of different levels. Make sure
your deliverables (at whatever fidelity) are appropriate
for your audience. ”
- J-'#) S+$rp(!"
Design Director
Albion
www.flickr.com/photos/jmsmith000/3169546564
A" w! 2'-w,
not every client is the same

www.flickr.com/photos/martinteschner/4569495912
Fr-/ #w- *!$r -'!",
who have been both colleagues & clients

www.flickr.com/photos/jdhancock/4354438814
“ 6! b!"# UX w-r2" collaboratively and considers
the whole customer journey/experience as well as
satisfying the business requirements in the context of
the overall digital strategy.
6!) pr-*0%! clear and annotated customer
journeys, sitemaps and detailed wireframes with
complete user and functionality notes and rationale
behind the proposed solution. ”
- S#!p+$'&! W&'-H$/!r
Proposition Manager
Barclays
www.flickr.com/photos/jmsmith000/3169546564
“ G--* UX should demonstrate enough for
stakeholders to understand the essential details, for
developers to be able to build with minimum
questions, and for other UX designers to pick up the
project.
The deliverable "+-0(* '-# b! in the form of long
winded manuals, which often remain unread, and
become time-consuming to maintain. ”
- S%-## B)r'!-Fr$"!r
Creative Director
BBC User Experience & Design
Sport & Live
www.flickr.com/photos/jmsmith000/3169546564
B0#, not every client
is UX minded

www.flickr.com/photos/martinteschner/4569495912
“ UX &" $ %r&#&%$( p$r# of any project but you'll
often find that clients sometimes don't understand
what they are looking at and/or are just itching to get
to the "pretty pictures" bit.
From my point of view therefore, &# &" v&#$( that the UX
is super clear, with detailed annotations and notes
written in laymen's terms - and if it can be visually
engaging to keep their attention, all the better.
Personally I am a big fan of sketches, particularly in
the early stages. ”
www.flickr.com/photos/jmsmith000/3169546564

- H$''$+ H&(b!r)
Board Account Director
Leo Burnett
O' #+! "0b4!%# -f keeping people’s attention
- a bit on building skills, presentations &
showing work

www.flickr.com/photos/carlosfpardo/6791950592
“ I' b0&(*&'. #+! "2&((" -f /) #!$/ I'm looking for
them to produce beautiful, usable deliverables that
communicate their content appropriately in context. In
practical terms I 'd also hope that they're editable and
adaptable enough to evolve within and without the
project. ”
- J-+' G&bb$r*
Associate Planning Director
Dare

www.flickr.com/photos/jmsmith000/3169546564
“ Pr!"!'#$#&-'" $r! f-r pr!"!'#&'., not reading.
R!$* $'* $*$p# #- #+! $0*&!'%!. When you see
people who have written a speech word-for-word read
it out, it never connects with the audience.
S$) (!"". People can take away (at best) 3 things
from an hour long presentation. Make sure you focus
so that the three things you want to be taken away
are taken away. ”
- N&%2 E//!(
Strategic Partner
Mr. President
www.flickr.com/photos/jmsmith000/3169546564
“ N$rr$#&v! &" #+! 2!) #+&'.. A person needs to be
able to tell a good story about their deliverables and
why they made decisions, who they worked with along
the way and how they were produced (and for whom).
I#'" -'() r!$(() when people tell stories that people
feel engaged and connected with how a UX
practitioner practices.
6! -'!" #+$# *-''# +$v! '$rr$#&v! come across
as samey, lumpy and can make you assume the
practitioner lacks passion. ”
www.flickr.com/photos/jmsmith000/3169546564

- B! K$(!r
Director
Futureheads Recruitment
Sp!$2&'. -f storytelling,
this is what visual design has to say

www.flickr.com/photos/carlosfpardo/6791950592
“ A .--* p&!%! -f UX has a narrative and clearly
tells a story, or at least part of a story on a particular
journey. As a designer - everything I do and make is
communicating something to someone. Therefore a
critical deliverable to establish that principle are good
personas.
I '!!* #- 0'*!r"#$'* who has to get what out of
the thing I'm designing and I'm only satisfied a visual
has been executed well once I'm confident it's telling
the right story to the right person in the right way. ”
- S#!v! W+&##&'.#-'
Design Director
Dare
www.flickr.com/photos/jmsmith000/3169546564
“ J0"# $" *!"&.' shouldn't be paint by numbers, UX
shouldn't be build by boxes. The boundaries between
good content creation, well considered user
experience and effective design and layout are blurred.
I 8r/() b!(&!v! that for one to be successful - all
the disciplines need to sing together. Hence, the single
most important deliverable isn't a physical one, rather
a common understanding - a pool of knowledge developed when these key disciplines work together. ”
- S#!v! W+&##&'.#-'
Design Director
Dare
www.flickr.com/photos/jmsmith000/3169546564
S- #r0!,
& so important

www.flickr.com/photos/jdhancock/4354438814
L$"# b0# '-# (!$"#,
we wouldn’t have anything
without content

www.flickr.com/photos/grimsanto/751075283/photos/carlosfpardo/6791950592
“ 6! b!"# *!(&v!r$b(!" for a writer evidence a really
close understanding of our content so that there's
flexibility in wireframes for example, to fit more or
less words. Components can be useful in this respect.
6!r!'" '-#+&'. w-r"! than having to fill space
when there's nothing to say. I also find personas
helpful for adjusting the copy in places, but only if
they're sufficiently different from each other. ”
- E//$ L$w"-'
Freelance Senior Copywriter
& Former Head of Copy
www.flickr.com/photos/jmsmith000/3169546564
3. G0&*&'. principles
with DOs & DON’Ts
,r"#
THE DOs

www.flickr.com/photos/withassociates/3795212591
01
•
•
•
•

Create something
people want to read

make documents skimmable & easy to read
remove fluff & get to the point
pull out key points & actions
add some delight to keep the reader engaged
Ev!r) r!$*!r has given you their time.
Make the most of it & don’t waste it

www.flickr.com/photos/martinteschner/4569495912
02

Ensure the reader
knows what they are looking at

• always include page titles
• use visual cues for what you reference in annotations
• pull out or highlight what has changed from prior version

www.flickr.com/photos/pinkpurse/5355919491
03

Make it easy
to follow & understand

• a red thread is crucial & makes your work more engaging
• consistency in numbering & titles matters
• include page numbers, particularly if presenting over the
phone

www.flickr.com/photos/pinkpurse/5355919491
6-0.+ it (mostly) should be,
it won’t always be YOU presenting YOUR work

www.flickr.com/photos/martinteschner/4569495912
04
•
•
•
•
•
•

Make things
reusable between projects

use stencils & avoid continuously creating from scratch
keep assets organised (icons, visual elements, assets for devices, social media etc.)
spend some time setting up elements properly
helps avoid having to go back & adjust every instance later
set up document templates that can be reused
all of the above saves time & ensures you spend yours wisely

www.flickr.com/photos/pinkpurse/5355919491
05
•
•
•
•
•

Avoid unnecessary
updates & maintenance

set up & automate document info (logos, page numbers, titles, version, file location, etc)
if software allows, place them on a shared canvas/ layer
ensures they are on every page & no manual update is needed
use layers/ shared canvases for consistent elements
& for keeping your document organised (great if someone else needs to pick it up)

www.flickr.com/photos/pinkpurse/5355919491
06

Adapt to the
reader, project & situation

• applies to verbal presentation & walkthrough
• as well as visual presentation & polish
• adjust your focus & detail - what’s most important to them

www.flickr.com/photos/pinkpurse/5355919491
07
•
•
•
•

Use a mixture of
colours, white space, fonts & styling

helps draw the user’s eye & guide the reader to what matters
useful for grouping information
adds delight & makes your documents a pleasure to the eye
really simple & not takes very little time

www.flickr.com/photos/pinkpurse/5355919491
A'*
THE DON’Ts

www.flickr.com/photos/withassociates/3795212591
01
•
•
•
•

Don’t be lazy

check spelling
ensure things are aligned
include spacing
always proof read

www.flickr.com/photos/pinkpurse/5355919491
02

Don’t create
unrealistic wireframes

• images tend to come in certain ratios
• typography needs to be big enough to read
• be true - making your wireframes bigger, or modules smaller
won’t make the content fit in real life

www.flickr.com/photos/pinkpurse/5355919491
03

Don’t spend
unnecessary time polishing

• work with simple tools to improve your documents
• spend your time where it adds the most value
• practice & re-use to save time

www.flickr.com/photos/pinkpurse/5355919491
4. G--* examples
P!r"-'$

www.flickr.com/photos/cannedtuna/4852756417
P!' p-r#r$&#
P!' p-r#r$&#
M-r! personas & pen portraits
www.ux-lady.com/wp-content/uploads/2013/06/
portada-DIY-personas.jpg
http://rolandsmart.com/wp-content/uploads/
2012/12/involver_personas5.jpg
http://peterspannagle.com/wp-content/uploads/
2013/05/OBC-personas.png
http://ucgd.com.au/course/wp-content/uploads/
2013/03/personas-4.jpg
www.pinterest.com/pin/186195765816951260/
www.smartinsights.com/wp-content/uploads/
2012/06/social-media-personas-600x2223.jpg
http://dannyhearn.me/images/porfolio/speedy/
screen_02.jpg
www.flickr.com/photos/st3f4n/4387291247
C0"#-/!r 9p!r&!'%! M$p

www.flickr.com/photos/_dchris/8524084981
C0"#-/!r 9p!r&!'%! M$p

www.flickr.com/photos/brandonschauer/3363169836
M-r! customer experience maps
http://productpad.in/blog/visualizing-an-e-commercecustomer-experience-map
http://wireframes.linowski.ca/2010/04/blueprint
www.adaptivepath.com/ideas/the-anatomy-of-anexperience-map
http://adaptivepath.com/uploads/documents/
RailEurope_AdaptivePath_CXMap_FINAL.pdf
www.ux-lady.com/experience-maps-user-journeyand-more-exp-map-layout
www.ux-lady.com/wp-content/uploads/2013/03/
time-line-exp-map-2.jpg
http://sarahdrummond.files.wordpress.com/2009/09/
saywomenjourneychart.jpg
www.flickr.com/photos/st3f4n/4387291247
S2!#%+!"

www.flickr.com/photos/saucef/7184615025
www.flickr.com/photos/lucamascaro/4941101192

T--(" f-r "2!#%+&'.

www.flickr.com/photos/snogglemedia/6254591338

www.flickr.com/photos/lucamascaro/4941102534

www.flickr.com/photos/adactio/5441449605
U"!r :-w

www.flickr.com/photos/hperticarati/6930388917
U"!r 4-0r'!)

www.flickr.com/photos/kaioshin/8357538337
F(-w *&$.r$/

www.flickr.com/photos/davidex/6447938785
F(-w *&$.r$/

www.flickr.com/photos/vfsdigitaldesign/5432269858
M-r! user journeys, flows & flow diagrams
http://wireframes.linowski.ca/tag/user-flow
http://uirockstar.com/images/portfolio/flows/large/
user-flow.jpg
www.boxuk.com/upload/img/user_journey_large.png
http://wiki.linkedgov.org/images/thumb/c/ce/
Developers_search_user_journeys_2v1.png/900pxDevelopers_search_user_journeys_2v1.png

www.flickr.com/photos/st3f4n/4387291247
S&#!/$p"

www.flickr.com/photos/inpivic/5205918163/
S&#!/$p"

www.flickr.com/photos/kaioshin/8350138704
S&#!/$p"

www.flickr.com/photos/laurajo/3893912478
S&#!/$p"

www.flickr.com/photos/hungrybrowser/4545494926
M-r! sitemaps
www.resexpo.com/images/sitemap_full.gif
http://dribbble.com/shots/1016777-Sitemapping/
attachments/121386
www.pinterest.com/pin/193232640234502158
http://dribbble.com/shots/645915-Sitemap?
list=popular&offset=141
http://dribbble.com/shots/493411-Sitemap

www.flickr.com/photos/st3f4n/4387291247
S2!#%+!" + "%r!!' :-w

www.flickr.com/photos/v222000/7042284563
S2!#%+!" & "%r!!' :-w

www.flickr.com/photos/hperticarati/6930388917
M-r! visual flows & story boards
www.guerillagirl.de/wordpress/wp-content/uploads/
2011/09/mobile-storyboard.jpg
http://paultrow.com/images/storyboard_itv2.jpg
http://wireframes.linowski.ca/wp-content/themes/
darwin/images/full232.jpg
www.pinterest.com/pin/103653228896454959
http://dribbble.com/shots/1087622-PrototypingPLANiT/attachments/135624

www.flickr.com/photos/st3f4n/4387291247
W&r!fr$/!"

www.flickr.com/photos/rohdesign/3307873748
W&r!fr$/!"

www.flickr.com/photos/hirt/5553421982/
W&r!fr$/!"

www.flickr.com/photos/activeside/2192411612
W&r!fr$/!"

www.flickr.com/photos/brandonschauer/5054715729
M-r! wireframes
http://bradfrostweb.com/blog/post/entertainmentweekly/
http://dribbble.com/shots/978422-Wireframes?
list=popular&offset=180
www.pinterest.com/pin/110549365825077181
http://dribbble.com/shots/967188-User-flow-iphoneapp
http://uxmag.com/sites/default/files/uploads/
evanswireframing/globalcruise5.png

www.flickr.com/photos/st3f4n/4387291247
Pr$%#&%! time,
but first...

www.flickr.com/photos/suttonhoo22/2070700035
5 /&'" break
5. ;/! #- practice
F-0r 1!r%&"!" to work
through individually (or in pairs if preferred)

xxx
6! BRIEF
For Christmas a client has asked you to design & build an app
around what’s happening in London. They’ve shared target
audience insight & requirements on what to include:
•
•
•
•

About information
Christmas focused map
Offers from stores
List of events
www.flickr.com/photos/pinkpurse/5355919491

•
•
•

Latest news
Login & registration
Ability to share
01 SKETCHING
As a first draft to the client, sketch a few of the sections
of the app & include key points on interactions, flow
between screens & main points around your thinking.
•
•
•
•

About information
Christmas focused maps
Offers from stores
List of events
www.flickr.com/photos/pinkpurse/5355919491

•
•
•

Latest news
Login & registration
Ability to share
www.flickr.com/photos/lucamascaro/4941101192

T--(" f-r "2!#%+&'.

www.flickr.com/photos/snogglemedia/6254591338

www.flickr.com/photos/lucamascaro/4941102534

www.flickr.com/photos/adactio/5441449605
02 PEN PORTRAIT
Congrats! The client loved it. The next task is to create a pen
portrait summarising who this is for & what we need to
know about them, as well as what captures who they are.
•
•

Tourist, German, [xx] years old,
[gender]
Interested in Christmas markets,
concerts, likes shopping

www.flickr.com/photos/pinkpurse/5355919491

•
•
•

Uses iPhone, also has a tablet
First time in London
Novice iPhone user
Skeptical to sharing information
P!r"-'$

www.flickr.com/photos/cannedtuna/4852756417
P!' p-r#r$&#
P!' p-r#r$&#
5 /&'" break
03 WIREFRAME
Bad news. An external company will build the app. Based on
your sketches do a wireframe on your computer of the
home screen. Make sure the following is clear to the reader:
•
•
•
•

Which screen they are looking at
What this view does - purpose, goals
What’s the content on the screen
Where does interactions take the user

www.flickr.com/photos/pinkpurse/5355919491

•
•

How do interactions work
Any key considerations

...and that it looks somewhat decent
W&r!fr$/!"

www.flickr.com/photos/hirt/5553421982/
W&r!fr$/!"

www.flickr.com/photos/activeside/2192411612
04 PRESENTATION
This is the big one, selling it to the stakeholders. The client
wants you to do an executive summary that you will be
presenting, but can also be passed around. It should include:
•
•
•
•

The Brief
The process
Who the target audience is
The solution

www.flickr.com/photos/pinkpurse/5355919491

Also consider...
• It needs to sell
• Be clear & concise
• Focus on key take aways
3

things
01

“ Pr!"!'#$#&-'" $r! f-r pr!"!'#&'., not reading.
If the information that you want to put across requires
detailed paragraphs or chunky tables for analysis, or
swirly complex user journeys - deliver the information
in a different way. ”
- N&%2 E//!(
Strategic Partner
Mr. President

www.flickr.com/photos/jmsmith000/3169546564
02

“ R!$* $'* $*$p# #- #+! $0*&!'%!. When you
see people who have written a speech word-for-word
read it out, it never connects with the audience.
That's not because the material is bad, it is because it
is not being constantly adapted to the ever-changing
context, mood, or understanding. Stand-up comedians
are great presenters as they adapt and draw in their
audience. ”

www.flickr.com/photos/jmsmith000/3169546564

- N&%2 E//!(
Strategic Partner
03

“ S$) (!"". When you are given a stage to show-off
your knowledge, the temptation is to waffle, digress
or delve far too deep into topics.
People can take away (at best) 3 things from an hour
long presentation. Make sure you focus so that the
three things you want to be taken away are taken
away. ”
- N&%2 E//!(
Strategic Partner
Mr. President

www.flickr.com/photos/jmsmith000/3169546564
6. S0r.!r) + Q&A
A') questions?

www.flickr.com/photos/perolofforsberg/6691744587
A') w-r2 you would like
to get feedback on?

www.flickr.com/photos/kalexanderson/5984187563
If "this applies, please
A f!w
final words...

www.flickr.com/photos/martinteschner/4569495912
Appr-$%+, #--(" & 8*!(&#) depends
on your project, budget and time frame

www.flickr.com/photos/75905404@N00/7126146307
Br$'*

H&.+ (!v!(

Less formal UX deliverables
but more creatively led

Source: Mark Bell, Dare

Aim of experience

IA & UX deliverables

I'f- -r #$"2

D!#$&(!*

UX led with more formal &
extensive IA & UX deliverables
I# $("- *!p!'*" -'
the skills & experiences of your team

www.flickr.com/photos/jpott/6214176279
H&.+ (!v!(

IA & UX deliverables

Less formal UX deliverables
but more creatively led

9#!'"&v!

Source: Mark Bell, Dare

D!#$&(!*

UX led with more formal &
extensive IA & UX deliverables

Experience in visual design team

L&/&#!*
A'* &f &#’" b!&'. b0&(#
externally or internally

www.flickr.com/photos/booleansplit/8393134563/
Br$'*

H&.+ (!v!(

Aim of experience

IA & UX deliverables

Less formal UX deliverables
but more creatively led

9#!'"&v!

Source: Mark Bell, Dare

I'f- -r #$"2

D!#$&(!*

UX led with more formal &
extensive IA & UX deliverables

Experience in visual design team

L&/&#!*
If %(&!'#" (-r "-/!-'! !("!) don’t get it,
there is generally something to be improved in
how we work with them & present our work

www.flickr.com/photos/martinteschner/4569495912
N- right way. N- wrong way.
A" (-'. $"
you add value

www.flickr.com/photos/stevendepolo/4582437563
R!/!/b!r,
this is how I started out

www.flickr.com/photos/sshb/3831637764
L!$r' from others
& stick to the DOs & DON’Ts

www.flickr.com/photos/deathtogutenberg/6784150372
F-'#" & colours go a (-'. w$).
A'* have fun,
it will come across

www.flickr.com/photos/imagined_horizons/3669474121
6$'2 )-0
@annadahlstrom | anna.dahlstrom@gmail.com
www.annadahlstrom.com

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Best Practice For UX Deliverables - Eventhandler, London, 22 Oct 2013

  • 1. B!"# pr$%#&%! for UX deliverables by Anna Dahlström | @annadahlstrom www.flickr.com/photos/jmsmith000/3169546564
  • 2. My name is Anna and today we’re going to talk about: •How to adapt and sell your UX deliverable to the reader (from clients, your team, in house and outsourced developers) •Guiding principles for creating good UX deliverables (both low and high fidelity) •Best practice for presentations, personas, user journeys, flows, sitemaps, wireframes and other documents •Simple, low effort but big impact tools for improving the visual presentation of your UX deliverables
  • 3. O'() joking, that’s not what this presentation will look like www.flickr.com/photos/imagined_horizons/3669474121
  • 4. If &# *&*, I wouldn’t blame you if you looked like this www.flickr.com/photos/dm-set/4200811849
  • 5. W+$# is so bad with this?
  • 6. ,r"# -f $((, it makes you want to do this www.flickr.com/photos/dm-set/4200811849
  • 7. I#’" really hard to read Nbr!$#+&'. "p$%&'. L$%2 -f #1# &'*!'# & $(&.'/!'# T-- /0%+ #1#
  • 8. I# %-'#$&'" unnecessary detail I#’" #+! %($"" *!"%r&p#&-' w-r* f-r w-r* I#’" /3# (&2!() w+$# I’(( "$) $')w$)
  • 9. I# 40"# doesn’t sell it “S!r&-0"()?!” “6&" w&(( b! 3 +-0r" I’(( '!v!r .!# b$%2 -f /) (&f!” “B-r&'.!” “6&" ($*) 40"# *-!"'’# %$r!” “L5)!” “I’/ -0# -f +!r!”
  • 10. T-*$) w!’(( (--2 $#... 1. A bit of background 2. Adapting to the reader, project & situation 3. Guiding principles with DOs & DON’Ts 4. Good examples Br!$2 5. Practice x 4 6. Surgery + Q & A
  • 11. 2007 I started working agency side
  • 12. M0%+ faster pace than what I was used to www.flickr.com/photos/22032337@N02/7427822420
  • 13. Fr-/ -'! to many clients & projects, at the same time www.flickr.com/photos/jorgeq82/4732700819
  • 14. Fr-/ #7 applications to campaigns & large website redesigns www.flickr.com/photos/9731367@N02/6988157282 www.flickr.com/photos/jpott/6214176279
  • 16. Cr!$#&v! approach to UX deliverables + Op!' with less set templates
  • 18. Cr!$#&v!, communicative, & visually pleasing documents were a breeze for them www.flickr.com/photos/stickkim/7491816206
  • 19. 6!) /$*! clients & internal people smile www.flickr.com/photos/31878512@N06/4941767047
  • 20. F-r /!... it took time www.flickr.com/photos/snugglepup/4320372145
  • 21. A*v$'%&'. my wireframing skills was easy www.flickr.com/photos/martinaphotography/7051511189
  • 22. L!"" "- with the strategic experience design documents www.flickr.com/photos/sshb/3831637764
  • 23. I +$* #- find my own style www.flickr.com/photos/msittig/610572129
  • 25. Cr&#&q0!, w$(2-#+r-0.+" & #&p" was the best thing for my development www.flickr.com/photos/deathtogutenberg/6784150372
  • 26. 6$# & 1p!r&/!'#&'. until I found my style www.flickr.com/photos/17207222@N02/5601758478
  • 27. S&'%! #+!' I’ve made clients & internal stakeholders & team members smile www.flickr.com/photos/31878512@N06/4945216951/in/photostream
  • 28. 6-0.+ that’s not what it’s about, it was & continues to be one important aspect www.flickr.com/photos/martinteschner/4569495912
  • 29. C+$/p&-'&'. IA & UX internally as well as with clients was a big part of my job www.flickr.com/photos/ittybittiesforyou/3879998804
  • 30. I# "#&(( &": the value of UX, collaboratively working & being involved from start to finish is not a given everywhere www.flickr.com/photos/donsolo/2888908733
  • 31. W+-!v!r our work is for, we always need to sell it www.flickr.com/photos/jox1989/5143301136
  • 32. H-w /0%+ we need to put into it H-w we need to sell it T- w+-/ we need to sell it this all varies
  • 33. 6$#’" w+$# we’re going to be working on today www.flickr.com/photos/suttonhoo22/2070700035
  • 34. 2. A*$p#&'. to the reader, project & situation
  • 35. W+!r! we work W+- the deliverable is for W+) we do it H-w it’s going to be used impacts how to approach it
  • 36. I $"2!* a few people in different roles what they considered key with good UX deliverables www.flickr.com/photos/helga/3952984450
  • 37. “ Y-0 '!!* #- produce a deliverable that meets the needs of the audience it's intended for: wireframes that communicate to designers, copy writers and technical architects... Experience strategy documents that matter to digital marketeers... ” - J-+' G&bb$r* Associate Planning Director Dare www.flickr.com/photos/jmsmith000/3169546564
  • 38. “ A .--* UX *!(&v!r$b(! clearly communicates its purpose and what its trying to achieve. It anticipates any questions / scenarios which may be posed. ” - N&%2 H$(!) Head of User Experience Guardian News and Media www.flickr.com/photos/jmsmith000/3169546564
  • 39. “ I#" '-# "-/!#+&'. created for the sake of it. One of the reasons we don’t do wireframes anymore is because of this. Instead my team creates html prototypes which live in a browser. I see developers refer to them all the time, without consulting the team. ” - N&%2 H$(!) Head of User Experience Guardian News and Media www.flickr.com/photos/jmsmith000/3169546564
  • 40. O'! immediate conclusion can be made www.flickr.com/photos/ivanclow/4260762246
  • 41. C(&!'# "&*! is different from +$v&'. %(&!'#"
  • 42. “ I' #+! p$"# I’d look for reams of documents going into great detail, but as a result of the proliferation in devices creating documentation is becoming too cumbersome. 6!r! '!!*" #- b! some initial though into journeys, personas and use cases for sure, but the need for wireframes I think is reduced to identify the priority of content/functionality. ” - A(1 M$##+!w" Head of Creative Technology BBH, London www.flickr.com/photos/jmsmith000/3169546564
  • 43. “ I'"#!$* w! "+-0(* be wireframing in code using a responsive framework so that we can immediately see how everything looks on all devices, and rapidly change how an element and its associated behaviours looks across all these devices. ” - A(1 M$##+!w" Head of Creative Technology BBH, London www.flickr.com/photos/jmsmith000/3169546564
  • 44. S!%-'* %-'%(0"&-': approaches & what’s needed differ between companies www.flickr.com/photos/ivanclow/4260762246
  • 45. I $"2!* A(1: “Would you agree though that the above works a lot better if the teams are located together and work collaboratively, and that the need for actual wireframes with annotations increase, if the development happens elsewhere?” www.flickr.com/photos/helga/3952984450
  • 47. 6&r* %-'%(0"&-': what inhouse developers need is different from if the build is outsourced www.flickr.com/photos/ivanclow/4260762246
  • 48. “ UX "+-0(* '-# be a hander over, it should be part of the full development cycle from product inception, through to the MVP and each iteration beyond. ” - S%-## B)r'!-Fr$"!r Creative Director BBC User Experience & Design Sport & Live www.flickr.com/photos/jmsmith000/3169546564
  • 49. H-w!v!r, sometimes we do need to hand things over www.flickr.com/photos/martinteschner/4569495912
  • 50. “ R0(! f-r /) #!$/: I don’t care what you create or how you create it, but it better be high quality. A deliverable which isn’t used to move the project forward is a waste of time. ” - N&%2 H$(!) Head of User Experience Guardian News and Media www.flickr.com/photos/jmsmith000/3169546564
  • 51. “ UX &" $b-0# *!(&v!r), not deliverables. So the best design artefacts are the ones that take the least time to convey the most insight and meaning. Conversations are better than sketches, sketches are better than prototypes and prototypes are better than think specifications. S- &f )-0'r! f-%0""&'. -' making pretty deliverables, you're focussing on the wrong thing. ” - A'*) B0** Co-founder & CEO Clearleft www.flickr.com/photos/jmsmith000/3169546564
  • 52. “ 6$# b!&'. "$&*, there are VERY RARE occasions when creating a nice looking deliverable like a concept map—to explain a difficult concept around a large organisation—can pay dividends. But this is the exception rather than the rule. ” - A'*) B0** Co-founder & CEO Clearleft www.flickr.com/photos/jmsmith000/3169546564
  • 53. F-r#+ %-'%(0"&-': it’s not about pretty documents, but about adding value www.flickr.com/photos/ivanclow/4260762246
  • 54. “ M$2! #+!/ f ****** $ppr-pr&$#! Practitioners love to pretend that they only need to fart/cough near a client and they understand what’s inferred, but that's nonsense. 6! #r0#+ &" you need to communicate to lots of different people at lots of different levels. Make sure your deliverables (at whatever fidelity) are appropriate for your audience. ” - J-'#) S+$rp(!" Design Director Albion www.flickr.com/photos/jmsmith000/3169546564
  • 55. A" w! 2'-w, not every client is the same www.flickr.com/photos/martinteschner/4569495912
  • 56. Fr-/ #w- *!$r -'!", who have been both colleagues & clients www.flickr.com/photos/jdhancock/4354438814
  • 57. “ 6! b!"# UX w-r2" collaboratively and considers the whole customer journey/experience as well as satisfying the business requirements in the context of the overall digital strategy. 6!) pr-*0%! clear and annotated customer journeys, sitemaps and detailed wireframes with complete user and functionality notes and rationale behind the proposed solution. ” - S#!p+$'&! W&'-H$/!r Proposition Manager Barclays www.flickr.com/photos/jmsmith000/3169546564
  • 58. “ G--* UX should demonstrate enough for stakeholders to understand the essential details, for developers to be able to build with minimum questions, and for other UX designers to pick up the project. The deliverable "+-0(* '-# b! in the form of long winded manuals, which often remain unread, and become time-consuming to maintain. ” - S%-## B)r'!-Fr$"!r Creative Director BBC User Experience & Design Sport & Live www.flickr.com/photos/jmsmith000/3169546564
  • 59. B0#, not every client is UX minded www.flickr.com/photos/martinteschner/4569495912
  • 60. “ UX &" $ %r&#&%$( p$r# of any project but you'll often find that clients sometimes don't understand what they are looking at and/or are just itching to get to the "pretty pictures" bit. From my point of view therefore, &# &" v&#$( that the UX is super clear, with detailed annotations and notes written in laymen's terms - and if it can be visually engaging to keep their attention, all the better. Personally I am a big fan of sketches, particularly in the early stages. ” www.flickr.com/photos/jmsmith000/3169546564 - H$''$+ H&(b!r) Board Account Director Leo Burnett
  • 61. O' #+! "0b4!%# -f keeping people’s attention - a bit on building skills, presentations & showing work www.flickr.com/photos/carlosfpardo/6791950592
  • 62. “ I' b0&(*&'. #+! "2&((" -f /) #!$/ I'm looking for them to produce beautiful, usable deliverables that communicate their content appropriately in context. In practical terms I 'd also hope that they're editable and adaptable enough to evolve within and without the project. ” - J-+' G&bb$r* Associate Planning Director Dare www.flickr.com/photos/jmsmith000/3169546564
  • 63. “ Pr!"!'#$#&-'" $r! f-r pr!"!'#&'., not reading. R!$* $'* $*$p# #- #+! $0*&!'%!. When you see people who have written a speech word-for-word read it out, it never connects with the audience. S$) (!"". People can take away (at best) 3 things from an hour long presentation. Make sure you focus so that the three things you want to be taken away are taken away. ” - N&%2 E//!( Strategic Partner Mr. President www.flickr.com/photos/jmsmith000/3169546564
  • 64. “ N$rr$#&v! &" #+! 2!) #+&'.. A person needs to be able to tell a good story about their deliverables and why they made decisions, who they worked with along the way and how they were produced (and for whom). I#'" -'() r!$(() when people tell stories that people feel engaged and connected with how a UX practitioner practices. 6! -'!" #+$# *-''# +$v! '$rr$#&v! come across as samey, lumpy and can make you assume the practitioner lacks passion. ” www.flickr.com/photos/jmsmith000/3169546564 - B! K$(!r Director Futureheads Recruitment
  • 65. Sp!$2&'. -f storytelling, this is what visual design has to say www.flickr.com/photos/carlosfpardo/6791950592
  • 66. “ A .--* p&!%! -f UX has a narrative and clearly tells a story, or at least part of a story on a particular journey. As a designer - everything I do and make is communicating something to someone. Therefore a critical deliverable to establish that principle are good personas. I '!!* #- 0'*!r"#$'* who has to get what out of the thing I'm designing and I'm only satisfied a visual has been executed well once I'm confident it's telling the right story to the right person in the right way. ” - S#!v! W+&##&'.#-' Design Director Dare www.flickr.com/photos/jmsmith000/3169546564
  • 67. “ J0"# $" *!"&.' shouldn't be paint by numbers, UX shouldn't be build by boxes. The boundaries between good content creation, well considered user experience and effective design and layout are blurred. I 8r/() b!(&!v! that for one to be successful - all the disciplines need to sing together. Hence, the single most important deliverable isn't a physical one, rather a common understanding - a pool of knowledge developed when these key disciplines work together. ” - S#!v! W+&##&'.#-' Design Director Dare www.flickr.com/photos/jmsmith000/3169546564
  • 68. S- #r0!, & so important www.flickr.com/photos/jdhancock/4354438814
  • 69. L$"# b0# '-# (!$"#, we wouldn’t have anything without content www.flickr.com/photos/grimsanto/751075283/photos/carlosfpardo/6791950592
  • 70. “ 6! b!"# *!(&v!r$b(!" for a writer evidence a really close understanding of our content so that there's flexibility in wireframes for example, to fit more or less words. Components can be useful in this respect. 6!r!'" '-#+&'. w-r"! than having to fill space when there's nothing to say. I also find personas helpful for adjusting the copy in places, but only if they're sufficiently different from each other. ” - E//$ L$w"-' Freelance Senior Copywriter & Former Head of Copy www.flickr.com/photos/jmsmith000/3169546564
  • 71. 3. G0&*&'. principles with DOs & DON’Ts
  • 73. 01 • • • • Create something people want to read make documents skimmable & easy to read remove fluff & get to the point pull out key points & actions add some delight to keep the reader engaged
  • 74. Ev!r) r!$*!r has given you their time. Make the most of it & don’t waste it www.flickr.com/photos/martinteschner/4569495912
  • 75. 02 Ensure the reader knows what they are looking at • always include page titles • use visual cues for what you reference in annotations • pull out or highlight what has changed from prior version www.flickr.com/photos/pinkpurse/5355919491
  • 76. 03 Make it easy to follow & understand • a red thread is crucial & makes your work more engaging • consistency in numbering & titles matters • include page numbers, particularly if presenting over the phone www.flickr.com/photos/pinkpurse/5355919491
  • 77. 6-0.+ it (mostly) should be, it won’t always be YOU presenting YOUR work www.flickr.com/photos/martinteschner/4569495912
  • 78. 04 • • • • • • Make things reusable between projects use stencils & avoid continuously creating from scratch keep assets organised (icons, visual elements, assets for devices, social media etc.) spend some time setting up elements properly helps avoid having to go back & adjust every instance later set up document templates that can be reused all of the above saves time & ensures you spend yours wisely www.flickr.com/photos/pinkpurse/5355919491
  • 79. 05 • • • • • Avoid unnecessary updates & maintenance set up & automate document info (logos, page numbers, titles, version, file location, etc) if software allows, place them on a shared canvas/ layer ensures they are on every page & no manual update is needed use layers/ shared canvases for consistent elements & for keeping your document organised (great if someone else needs to pick it up) www.flickr.com/photos/pinkpurse/5355919491
  • 80. 06 Adapt to the reader, project & situation • applies to verbal presentation & walkthrough • as well as visual presentation & polish • adjust your focus & detail - what’s most important to them www.flickr.com/photos/pinkpurse/5355919491
  • 81. 07 • • • • Use a mixture of colours, white space, fonts & styling helps draw the user’s eye & guide the reader to what matters useful for grouping information adds delight & makes your documents a pleasure to the eye really simple & not takes very little time www.flickr.com/photos/pinkpurse/5355919491
  • 83. 01 • • • • Don’t be lazy check spelling ensure things are aligned include spacing always proof read www.flickr.com/photos/pinkpurse/5355919491
  • 84. 02 Don’t create unrealistic wireframes • images tend to come in certain ratios • typography needs to be big enough to read • be true - making your wireframes bigger, or modules smaller won’t make the content fit in real life www.flickr.com/photos/pinkpurse/5355919491
  • 85. 03 Don’t spend unnecessary time polishing • work with simple tools to improve your documents • spend your time where it adds the most value • practice & re-use to save time www.flickr.com/photos/pinkpurse/5355919491
  • 90. M-r! personas & pen portraits www.ux-lady.com/wp-content/uploads/2013/06/ portada-DIY-personas.jpg http://rolandsmart.com/wp-content/uploads/ 2012/12/involver_personas5.jpg http://peterspannagle.com/wp-content/uploads/ 2013/05/OBC-personas.png http://ucgd.com.au/course/wp-content/uploads/ 2013/03/personas-4.jpg www.pinterest.com/pin/186195765816951260/ www.smartinsights.com/wp-content/uploads/ 2012/06/social-media-personas-600x2223.jpg http://dannyhearn.me/images/porfolio/speedy/ screen_02.jpg www.flickr.com/photos/st3f4n/4387291247
  • 93. M-r! customer experience maps http://productpad.in/blog/visualizing-an-e-commercecustomer-experience-map http://wireframes.linowski.ca/2010/04/blueprint www.adaptivepath.com/ideas/the-anatomy-of-anexperience-map http://adaptivepath.com/uploads/documents/ RailEurope_AdaptivePath_CXMap_FINAL.pdf www.ux-lady.com/experience-maps-user-journeyand-more-exp-map-layout www.ux-lady.com/wp-content/uploads/2013/03/ time-line-exp-map-2.jpg http://sarahdrummond.files.wordpress.com/2009/09/ saywomenjourneychart.jpg www.flickr.com/photos/st3f4n/4387291247
  • 100. M-r! user journeys, flows & flow diagrams http://wireframes.linowski.ca/tag/user-flow http://uirockstar.com/images/portfolio/flows/large/ user-flow.jpg www.boxuk.com/upload/img/user_journey_large.png http://wiki.linkedgov.org/images/thumb/c/ce/ Developers_search_user_journeys_2v1.png/900pxDevelopers_search_user_journeys_2v1.png www.flickr.com/photos/st3f4n/4387291247
  • 106. S2!#%+!" + "%r!!' :-w www.flickr.com/photos/v222000/7042284563
  • 107. S2!#%+!" & "%r!!' :-w www.flickr.com/photos/hperticarati/6930388917
  • 108. M-r! visual flows & story boards www.guerillagirl.de/wordpress/wp-content/uploads/ 2011/09/mobile-storyboard.jpg http://paultrow.com/images/storyboard_itv2.jpg http://wireframes.linowski.ca/wp-content/themes/ darwin/images/full232.jpg www.pinterest.com/pin/103653228896454959 http://dribbble.com/shots/1087622-PrototypingPLANiT/attachments/135624 www.flickr.com/photos/st3f4n/4387291247
  • 116. 5. ;/! #- practice
  • 117. F-0r 1!r%&"!" to work through individually (or in pairs if preferred) xxx
  • 118. 6! BRIEF For Christmas a client has asked you to design & build an app around what’s happening in London. They’ve shared target audience insight & requirements on what to include: • • • • About information Christmas focused map Offers from stores List of events www.flickr.com/photos/pinkpurse/5355919491 • • • Latest news Login & registration Ability to share
  • 119. 01 SKETCHING As a first draft to the client, sketch a few of the sections of the app & include key points on interactions, flow between screens & main points around your thinking. • • • • About information Christmas focused maps Offers from stores List of events www.flickr.com/photos/pinkpurse/5355919491 • • • Latest news Login & registration Ability to share
  • 121. 02 PEN PORTRAIT Congrats! The client loved it. The next task is to create a pen portrait summarising who this is for & what we need to know about them, as well as what captures who they are. • • Tourist, German, [xx] years old, [gender] Interested in Christmas markets, concerts, likes shopping www.flickr.com/photos/pinkpurse/5355919491 • • • Uses iPhone, also has a tablet First time in London Novice iPhone user Skeptical to sharing information
  • 126. 03 WIREFRAME Bad news. An external company will build the app. Based on your sketches do a wireframe on your computer of the home screen. Make sure the following is clear to the reader: • • • • Which screen they are looking at What this view does - purpose, goals What’s the content on the screen Where does interactions take the user www.flickr.com/photos/pinkpurse/5355919491 • • How do interactions work Any key considerations ...and that it looks somewhat decent
  • 129. 04 PRESENTATION This is the big one, selling it to the stakeholders. The client wants you to do an executive summary that you will be presenting, but can also be passed around. It should include: • • • • The Brief The process Who the target audience is The solution www.flickr.com/photos/pinkpurse/5355919491 Also consider... • It needs to sell • Be clear & concise • Focus on key take aways
  • 131. 01 “ Pr!"!'#$#&-'" $r! f-r pr!"!'#&'., not reading. If the information that you want to put across requires detailed paragraphs or chunky tables for analysis, or swirly complex user journeys - deliver the information in a different way. ” - N&%2 E//!( Strategic Partner Mr. President www.flickr.com/photos/jmsmith000/3169546564
  • 132. 02 “ R!$* $'* $*$p# #- #+! $0*&!'%!. When you see people who have written a speech word-for-word read it out, it never connects with the audience. That's not because the material is bad, it is because it is not being constantly adapted to the ever-changing context, mood, or understanding. Stand-up comedians are great presenters as they adapt and draw in their audience. ” www.flickr.com/photos/jmsmith000/3169546564 - N&%2 E//!( Strategic Partner
  • 133. 03 “ S$) (!"". When you are given a stage to show-off your knowledge, the temptation is to waffle, digress or delve far too deep into topics. People can take away (at best) 3 things from an hour long presentation. Make sure you focus so that the three things you want to be taken away are taken away. ” - N&%2 E//!( Strategic Partner Mr. President www.flickr.com/photos/jmsmith000/3169546564
  • 134. 6. S0r.!r) + Q&A
  • 136. A') w-r2 you would like to get feedback on? www.flickr.com/photos/kalexanderson/5984187563
  • 137. If "this applies, please
  • 139. Appr-$%+, #--(" & 8*!(&#) depends on your project, budget and time frame www.flickr.com/photos/75905404@N00/7126146307
  • 140. Br$'* H&.+ (!v!( Less formal UX deliverables but more creatively led Source: Mark Bell, Dare Aim of experience IA & UX deliverables I'f- -r #$"2 D!#$&(!* UX led with more formal & extensive IA & UX deliverables
  • 141. I# $("- *!p!'*" -' the skills & experiences of your team www.flickr.com/photos/jpott/6214176279
  • 142. H&.+ (!v!( IA & UX deliverables Less formal UX deliverables but more creatively led 9#!'"&v! Source: Mark Bell, Dare D!#$&(!* UX led with more formal & extensive IA & UX deliverables Experience in visual design team L&/&#!*
  • 143. A'* &f &#’" b!&'. b0&(# externally or internally www.flickr.com/photos/booleansplit/8393134563/
  • 144. Br$'* H&.+ (!v!( Aim of experience IA & UX deliverables Less formal UX deliverables but more creatively led 9#!'"&v! Source: Mark Bell, Dare I'f- -r #$"2 D!#$&(!* UX led with more formal & extensive IA & UX deliverables Experience in visual design team L&/&#!*
  • 145. If %(&!'#" (-r "-/!-'! !("!) don’t get it, there is generally something to be improved in how we work with them & present our work www.flickr.com/photos/martinteschner/4569495912
  • 146. N- right way. N- wrong way.
  • 147. A" (-'. $" you add value www.flickr.com/photos/stevendepolo/4582437563
  • 148. R!/!/b!r, this is how I started out www.flickr.com/photos/sshb/3831637764
  • 149. L!$r' from others & stick to the DOs & DON’Ts www.flickr.com/photos/deathtogutenberg/6784150372
  • 150. F-'#" & colours go a (-'. w$).
  • 151. A'* have fun, it will come across www.flickr.com/photos/imagined_horizons/3669474121
  • 152. 6$'2 )-0 @annadahlstrom | anna.dahlstrom@gmail.com www.annadahlstrom.com