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The growth of the coworking
  movement: trends and
     influencing factors

         Anna Cashman
- Bill Nye the Science Guy
In the US, from Feb 2011 – 2013,

     439 spaces opened…
In the US, from Feb 2011 – 2013,

     439 spaces opened…

   … and 78 spaces closed.
Only 27 were from cities <120,000 inhabitants

        The majority were small spaces


 New York and California were
 the most represented states
Benefits of
coworking:
Productivity




     Deskmag, Global Coworking Survey 2012, supported by Deskwanted
The adjective most often used by coworkers to describe their space




                        Deskmag, Global Coworking Survey 2012, supported by Deskwanted
SpaceAlliances
Examples of coworking space alliances
Increase in no. of
FreelanceWorkers
Who’s
Coworking?




    Deskmag, Global Coworking Survey 2012, supported by Deskwanted
There are currently around


58,300 freelance coworkers
There are currently around


58,300 freelance coworkers

  of a possible   250 million.
50% of big
org’s will
hire more
freelancers




              Regus, Flexibility Drives Productivity,2012
Independent’s Day




Dept. Management, Monash University, iPro Index 2012
The shift towards
FlexibleWork
Employees
only make
up 15%




    Deskmag, Global Coworking Survey 2012, supported by Deskwanted
But incentive
helps




      Deskmag, Global Coworking Survey 2012, supported by Deskwanted
‘Of large
enterprises
surveyed, 62.5%
have already
rolled out new
ways of working.’
       Unwork and Regus, Study: VWork:
      Measuring the Benefits of Agility at
                             Work, 2012



ANZ Centre, Melbourne, designed by Hassell
Only 9.7% of people in these
organisations would like to work from
home.

The preference is for local work, and a
less thanRegus, Study: VWork: Measuring the Benefits of Agility home.
   Unwork and
              20 minute commute from at Work, 2012
40% of students
and 45% of young
employees would
accept a lower-
paying job if it had
more flexibility.
Cisco, Connected World, 2011
PublicSupport
Sponsor Events


Funding


Raise Awareness
‘Coworking spaces are a
terrific way to foster
collaboration and innovation.
The outcome is a more
creative Sydney.’
          Clover Moore, Lord Mayor of the City of Sydney
What will be the distribution of the market
between coworking spaces and business
centres?
  What role do coworking spaces play for
             freelancers? For companies?
How will flexible work impact the broader
economy?
- Bill Nye the Science Guy
Anna Cashman
anna@deskwanted.com

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The growth of the coworking movement