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Gender Stereotypes
1. Gender stereotypes
‘Gender stereotypes are over-generalisations about characteristics of an entire
group based on gender. They are most likely to be perceived as having
negative connotations but there are some which can have positive.’
(https://www.google.co.uk/#safe=strict&q=gender+stereotypes+definition)
There are four main types of gender stereotypes, these include:
Personality traits
Domestic behaviours
Occupations
Physical appearance
Personality traits: An example of this is that women are supposed to be shy,
passive, and submissive as well as clean and organised. Where as men are
expected to be tough, aggressive and dominant as well as messy and lazy.
Domestic behaviour: an example of this is that women are supposed to cook
and do all regular house work, along with raising children. This instigates that
supposedly stay at home mothers are better than working mothers. Men are
expected to do household repairs and do not cook, sew, clean or childcare.
They always dominate over their female companion by instructing them on
what to do.
Occupations: women within society are expected to have ‘clean’ jobs such as
nurses, teachers, secretaries and librarians. It is also expected that women be
supposed to earn less money than women. Typical man expectancy is that
they do the dirty jobs such as mechanics, construction workers and other
more physical labouring jobs such as plasters, electricians, plumbers and
engineering.
2. Physical appearance: In general women are thought to be short, slender and
delicate, whereas men are expected to be tall with broad shoulders. But
gender stereotypes vary within different cultures. Within the cultures where
men are typically smaller, masculinity is measured by how macho a male acts.
This can be shown through getting into fights, drinking, smoking unfiltered
cigarettes.
Gender stereotypes lead in most cases lean towards men resulting on top of
females. Emphasising women’s inequality because they come across as weak,
and less adaptable to harsh environments outside of the household space.
Gender stereotypes in the Media
Within the media female gender stereotypes include housewives, a seductress,
or a beauty advert that involves relations with a male to help sell a lipstick or
fragrance. When women appear within an advert to target a male audience
they re used as a tool to boost the ego of a man within the advert by
watching over him, making it appeal to a larger make audience due to
successful marketing resulting in higher sales due to men believing this will
happen to them. Whereas within advertising male stereotypes are either
about a “real man” or an ordinary guy who is promoting household cleaning
products. The appearance used to create these characters within the adverts
are completely different, for example the “real man” is muscular, handsome,
chiselled, a seducer and is successful. Whereas the cleaning product man is
most likely to be slightly overweight, happy, domestic and homey-looking.
Female stereotyping within film has not been overcome despite the large
number of female leads that are causing box office ticket sales to skyrocket.
3. This is leading to records breaking especially within the sci-fi genre with the
recent franchises of The Hunger Games and Divergent. Even with these
incredible lead females like Jennifer Lawrence and Shailene Woodley the
stereotypes still barely acknowledge that females can be strong independent
women. Within almost all films female characters are praised for their
appearance and physical beauty.