This information about the search engine optimization how to rank your website on google .when someone search on google then your website is not on google first page show that person dont click your website link . after reading this tricks or basics of search engine optimization you can found your website link on google first page after doing this . advertising of your website is more important because every one make website easily but from last page of google to first page journey is some difficult so people your easy access on search engine i give you a presentation on search engine optimization SEO.....thanks you.
Top 10 Interactive Website Design Trends in 2024.pptx
Seo search engine optimization ppt
1.
2. 11 Basics for improving your SEO
What Search Engines Are Looking For
What Search Engines Are NOT Looking For
Block duplicate content with robots.txt
Don't Forget to Optimize for Multi-Channels
Optimizing for Different Types of Results
Crawling of your website
Focus on Your Meta Data Too
10 Essential WordPress Plugins
Use heading tags the way they were meant to be used
Use keywords in the addresses of your pages
Create and maintain a sitemap
Google Authorship picture Appear
3. What Search Engines Are Looking For
Content: Is determined by the theme that is being given, the text on the
page, and the titles and descriptions that are given.
Performance: How fast is your site and does it work properly?
Authority: Does your site have good enough content to link to or do
other good sites use your website as a reference or cite the information
that's available?
User Experience: How does the site look? Is it easy to navigate around?
Does it look safe? Does it have a high bounce rate.
What Search Engines Are NOT Looking For
Keyword Stuffing: Overuse of keywords on your pages.
Purchased Links: Buying links will get you nowhere when it comes to SEO,
so be warned.
Poor User Experience: more ads on website increase bounce rate
4. Block duplicate content with robots.txt
Duplicate content on a site can be really bad when it comes to ranking
well within search engines. If the structure of your site results in a lot of
duplicated content (for example, having summaries on one page of a blog
and full articles on another) you can actually be penalized by Google for it.
Don't Forget to Optimize for Multi-Channels
5. Optimizing for Different Types of Results
Optimize your non-text content so search engines can see it. If your site
uses Flash or PDFs, make sure you read up on the latest best practices so
search engines can crawl that content and give your site credit for it.
Create rich media content like video, as it's easier to get a video to rank
on the first page than it is to get a plain text page to rank.
Crawling of your Website
when the crawling of your website is done for your website by Googlebot
.Then Google gives you a another option for crawling your website Fetch
as Google by submitting your website url then google crawl your website.
you use fetch as google more times then google ban your fetch as google
option
7. 10 Essential WordPress Plugins
Akismet
All In One SEO Pack
Contact Form 7
Google+ rel=author Plugin
Google Analytics
Google XML Sitemaps
SEO Friendly Images
W3 Total Cache
Widget Context
WP Socializer
8. Use keywords in the addresses of your pages
if you have a site about apples, rather than having a URL like:
http://www.mysite.com/page/page1.html change it to something like
http://www.mysite.com/granny-smith/granny-smith-orchards-in-
california.html where the content of the page is somewhat represented
by the address of the page.
Create and maintain sitemap
If you want Google or Yahoo to index your entire site,
one of the best ways to do that is to tell them what
pages are in your site. Sitemaps are a really simple
listing of every single page within your site. If you
create and maintain a sitemap for your site, the
search engines will easily find all your content.
9. Google Authorship picture Appear
To check your website performance Google gives you a Google
webmaster tool and in this tool you can verify and check your authorship
using Google Structured Data Testing Tool