The presentation lists down the Marketing Strategy of an Affiliate Program in terms of what is it exactly, why you should do it, why your affiliates should subscribe to the idea, what are various channels to promote it in today's world & what kind of affiliate profiles you should target!

1. Affiliate Program
Marketing Strategy
Ankur Sharma
info@ankursharma.co.in
+91 9886403253
Follow me on Twitter @ankurdinesh

2. Contents
• What is Affiliate Marketing?
• What’s in it for us?
• What’s in it for them?
• Affiliate Program - Marketing Strategy : Channels
• Affiliate Program - Marketing Strategy : Affiliate Profiles

3. What is Affiliate Marketing?
Affiliate marketing programs are actually agreements between website owners and merchants.
Under this, the affiliate or website owners agree on allowing their website to be used for promotional
activities. In other words, linking to site of the online vendor for the products. In return, the merchant
pays a certain percentage of commission for all the sales acquired by the affiliate. Every time a
person clicks on the affiliate website, he is redirected to the merchant website. When he makes a
purchase on any of these sites, the affiliate gets a commission.
These programs are run by online publishers and generate money through registration forms, click-
through ads and product sales displayed and conducted on the website. Online affiliate marketing
programs prove lucrative for both, publishers and advertisers. Affiliate marketing has turned out to
be one of the most effective ways to advertise online. In addition, these programs are also one of
the easiest ways for people with websites to earn profit online. These programs are advantageous
to the affiliate and the merchant because of the pay-for-performance scheme. This lets the merchant
acquire a wider market to advertise a service or product. Affiliate marketing programs give products
or service the right exposure.

4. What’s in it for us?
• Drive revenue/market share
• Brand exposure
• A virtual sales force
• Vendor relevance
• Data for Business Intelligence

5. What’s in it for them?
• It’s Free!
• Commissions : Diverse Revenue Stream
• Increase basket of services without investments
• Builds their brand
• Customer retention
• Trusted Brand Name

6. Affiliate Program Model
Marketing Strategy : Channels
• Links & Banners
• Widgets
• APIs
• Newsletter/E-zines
• Social Networks

7. Affiliate Program Model
Marketing Strategy : Affiliate Profiles
• Content Aggregators
• E-Commerce Websites
• E-newspapers and News Aggregators
• Social Networking Affiliates

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